Copier dealers and managed services providers looking to improve their placement on Google with Search Engine Optimization (SEO) will learn about Google's latest updates along with a practical strategy to get favorable placement.

1. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
GOOGLE CHANGED
WHAT YOU NEED TO KNOW
Darrell Amy
Chief Innovation Officer
Dealer Marketing

2. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
AGENDA
• What’s Changed
• How Can You Measure Success?
• How Do You Improve Placement?

3. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
GOOD NEWS
• Google continues to improve
quality of search results
• Those who play by the rules
will ultimately win

4. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
BAD NEWS
• The size of your dealership
does not equal better Google
placement
• What worked a few years ago
may hurt you now.

5. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
www.netmarketshare.com
WHAT ABOUT BING AND YAHOO?

6. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
GOOGLE’S GOAL:
A GREAT USER EXPERIENCE

7. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
TWO TYPES OF SEO STRATEGIES

8. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
Games the System Doesn’t Take Shortcuts
Uses Deceptive Practices Honest
Doesn’t Care About the Client Cares About the Client
Isn’t a Subject Matter Expert Is a Subject Matter Expert
Has No References Has Lots of References

9. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHAT’S NEW WITH GOOGLE?

10. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHAT’S NEW
HTTPS: Secure URL’s
Mobile
Accessibility
From Google Webmaster Tools and SEO Roundtable

11. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHAT CHANGED
Sitemap + Site Index Page
Descriptive Page Titles Are Important
Short Image Alt Tags
Ensure all links to go live pages
Optimize page loading times

12. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
HOW CAN YOU MEASURE
SUCCESS?

13. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
• Like a sales call report for your website
• Free Google product
• Simply install tracking code on your website

14. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHAT TO TRACK
SEO Metric Sales Rep Equivalent Goal
Traffic Prospecting Calls Grow Traffic
Conversions
(Form Completions)
Appointments Increase Conversion
Effectiveness
Keyword Placement What they are talking
about
Page one ranking for a
wide variety of relevant
keywords

15. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys

16. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys

17. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
KEYWORD REPORT

18. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
HOW CAN YOU IMPROVE
TRAFFIC AND PLACEMENT?

19. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
KNOW YOUR KEYWORDS
• Do some research
– What keywords and phrases are
people searching for in your
market?
– Where is the low hanging fruit?
Target
Keywords/Phrases
Difficulty
Monthly
Search
Volume
Your
Goals

20. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHO WOULD YOU PICK?
Website 1 Website 2 Website 3
1 Page from 2013 with two
paragraphs of content about
MFP’s
3 pages from 2014 with
good content.
5 pages of content about
MFP’s plus 20 blog
articles—one from last week
Impossible to read on
mobile device
Mobile responsive Mobile responsive
Lots of on-page errors Some on-page errors No on-page errors
No social sharing Some social shares Lots of social shares

21. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
THE STRATEGY

22. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
1. A PROPERLY CONFIGURED WEBSITE
• Mobile-responsive
• Rich content on each page
• Blog
• Meta Data
– Page Titles
– Page Descriptions
– Alt-tags on Images

23. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
1. A PROPERLY CONFIGURED WEBSITE
• Every website has SEO errors
• This is a continual process
• Common issues
– Not mapping URL’s when you launch a
new website
– No alt-tags on images
– Poor page descriptions

24. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
2. WITH CONTINUALLY UPDATED CONTENT
• Blog at least once a week
• Choose topics related to your
keywords
• ORIGINAL CONTENT ONLY
Measurable Effects of Blogging
• 55% more visitors
• 97% more inbound links
• 434% more indexed pages
HubSpot Research

25. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
3. AMPLIFIED ACROSS SOCIAL MEDIA
1. Google uses social signals to
determine if your content is
good
2. Social drives links and traffic
to your website
3. Content that has a social
connection to you is prioritized
4. Google indexes social content

26. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
Website
Facebook
Twitter

27. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
SOCIAL MEDIA TIPS FOR SEO
• Share relevant content
• Link to your website/blog
• Use keywords
• Grow followers

28. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHY YOU ARE WIRED
FOR SEO SUCCESS
• You care about client support
• Look at having an excellent
web presence with great
content as an extension of
your customer support
• There are no shortcuts

29. www.dealermarketing.net
214.224.0050
dealer-marketing-systems
@DlrMktgSys
dealermarketing.net/seo-report
April 2016
• One day copier sales boot camps
• Details coming soon
• www.socialsalesacademy.net