Nintendo for Seniors Alvin J. Macadangdang Darrel Adams Yibo Yuan Yi Zhang Xuan Ming Chen Mktg 3410 Spring 2011
Table of Contents• Brief History of Nintendo• Current Trends of Nintendo• Nintendo geared for Seniors• Benefits for Seniors• Future Outlook of Nintendo• References
Its Beginnings…• Nintendo started as early in 1887 as a small business in trading cards.• Evolved into a video game company in the early 1980’s.• Continued success new prototypes in video games and video game consoles.
Nintendo Today• A Japanese multi- national corporation eventually becoming one of the most prominent figures in today’s video game industry.
Now & Then Trends• Nintendo has been Examples: part of our American culture. -FamiCom (Family• It has evolved as time Computer), July 1983. progressed. -Nintendo 64, June 1996. -Wii, November 2006.
Nintendo for Seniors• The Nintendo Wii has been a popular gaming console for families.• Our target market – Senior Citizens.
Senior Citizens• Senior Citizens range from 55 years old and above.• As technology becomes a vital impact in society today, many Senior Citizens are willing to learn it.
The increase of usage• The number of • Positive outcome: gamers over the age • An increase in sales of 50 increased by of electronic games, 15% from 1999 to suitable for age group 2007 (Entertainment • Wide variety of games Software Association). they would like • Convenience
Nintendo values Seniors• The goal of Nintendo for Senior Citizens is to not feel intimidated by technology.• Nintendo values customer relationships, and seniors are also part of that demographic aspect.
It’s Play • A popular fixture in manytime! senior centers & elder care facilitiesNintendoWii
Variety for Fun• Wii Sports & Wii • The Wii makes it easy Sports Resort get for seniors in the senior citizens on their following ways: feet and moving • Intuitive motion• Promotes healthy controls lifestyle by exercising Ex:• Improves balance & self-confidence
Much more than playing… • Physical Therapy for Ex: Wii Basketball Free senior citizens Throw in Wii Sports hashttp://app1.kuhf.org/houston_public_ra you raise both hands in adio-news-display.php? free-throw motionarticles_id=23340“It allows us to look at their cognition,their vision, their physical – whetherit’s endurance, strength, balance,coordination – all of those aspects areprovided using Wii and it gives youimmediate feedback.”- Alicia Lohman(Memorial Hermann Home Health)
References• Johnson, Laurie. “Senior Citizens Use Video Games for Therapy”, 17 March 2008. http://app1.kuhforg/houston_public_radio-news-display.php? articles_id=23340• Leonard, John. “Electronic Games for Senior Citizens”. http://www.ehow.com/list_5950766_electronic-games-senior-citizens.html• Lorie, Anouk. "Wii-habilitation could prevent elderly from falls." CNN Health (2008): Web. 10 May 2011. http://edition.cnn.com/2009/HEALTH/02/11/wii.fit.elderly/index.html• Stevens, Tim. “Study Shows Video Games Make Senior Citizens’ Brains Sharper”, 21 November 2007. http://www.switched.com/2007/11/21/study- proves-video-games-help-seniors-brains/