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Just How Powerful is Social Media??


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Presentation provided for Awesome Women In Business focusing on LinkedIn Basics.

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Just How Powerful is Social Media??

  1. 1. Just How Powerful is Social Media??<br />Presenter: <br />Darrah Courter, Rippling Effect<br />
  2. 2. Power of YOUR LinkedIn Network<br />“I LOVE LinkedIn and really don’t waste my time searching for services.  Why is that?  Well people LOVE to give referrals and to help out other professionals.”<br />By Darrah, on December 8th, 2010 <br /><br />
  3. 3. What is LinkedIn?<br />
  4. 4. Why LinkedIn?<br />LinkedIn is Where the Professional Influences ARE! Some of the Statistical Highlights<br /><ul><li>Average Age: 41
  5. 5. Household Income: $109,703
  6. 6. Male: 64%
  7. 7. College Grad/Post Grad: 80.1%
  8. 8. Business Decision Maker: 49%
  9. 9. 24% Have a Portfolio Value of $250k+</li></ul>07. Apr, 2009<br />Latest LinkedIn Facts<br /><ul><li>LinkedIn has over 65 million members in over 200 countries.
  10. 10. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
  11. 11. Executives from all Fortune 500 companies are LinkedIn members.
  12. 12. April 2010</li></li></ul><li>LinkedIn Profile<br />
  13. 13. Making YOUR Profile Attractive<br />Have a professional picture<br />LOGO<br />
  14. 14. Making YOUR Profile Attractive<br />Have Relevant Job Positions<br />Part time?<br />Non-industry related?<br />Keep your profile short & relevant<br />
  15. 15. Making YOUR Profile Attractive<br />Does your Summary make YOU want to do business with yourself?<br /> Are you providing <br /> ~ theFeatures<br /> ~ or the Benefits<br />to doing business with you?<br />
  16. 16. Making YOUR Profile Attractive<br />Do you have powerful recommendations?<br />YES<br />From Clients<br />From Supervisors<br />From Committee/ Volunteering members<br />NO<br />From Networking Contacts (people that haven’t personally referred you business nor have directly done work with you)<br />From Friends<br />
  17. 17. How Will People Contact YOU?<br />Action Item - add up to 3 websites<br />
  18. 18. How Will People Contact YOU?<br />If you use Twitter actively, add your Twitter Name<br />
  19. 19. How Will People Contact YOU?<br />Action Item - Add your phone number for your contacts<br />
  20. 20. Home Page<br />
  21. 21. Power Of Your Summary<br />Shows up on all of your contact’s wall<br />Frequency ~ about once a day<br />Some of you contacts receive email updates<br />Tip ~ Be Strategic with your Updates<br />
  22. 22. Prospecting on LinkedIn<br />Advanced People Search<br />Company Search<br />
  23. 23. Target Market <br />Before you can Prospect – What does your Target Market Look Like?<br />Job Title?<br />Industry?<br />Keywords?<br />
  24. 24. Advanced People Search<br />
  25. 25. Advanced Search Results<br />We share a contact who might be able to offer an introduction<br />We share a group where I may be able to contact directly<br />
  26. 26. Company Search<br />
  27. 27. Follow-Up<br />When you meet with somebody, send them a LinkedIn Connection Request<br />
  28. 28. Note:<br />Not Everybody is on Social Media<br />Not everybody can use your services TODAY<br />Professionals ARE on Social Media for Networking<br />
  29. 29. Mind Your BIZ<br />In the 1st hour, learn the “Ready, Set, Goal!” technique that, if applied, will not only transform your life, but will also help you to “MIND YOUR BIZ!”<br />In the 2nd hour you will:<br />Learn how to effectively prospect using Linked In <br />Feel comfortable with setting appointments <br />Confidently increase your closing ratio <br />Wednesday, February 16, 2011<br />8:00 AM - 10:30 AM (ET) <br /><br />
  30. 30. Thank You!<br />