Our subject is a study of analysis, diagnostic of strategy in politics. The scope is limited to traditional practices of political strategy and the case of ontogenetic 2008 presidential campaign of Barack Obama.
We use both approaches and tools we shown that the most suitable are: "Blue Ocean Strategy" and "Judo Strategy"
Both methodological inspirations, we will build a clear strategy of the team of B. Obama and key factors in their strategic and operational approach.
We conclude in part by the usefulness of the methodological approach made strategic, partly by the difficulties inherent in strategic change, but also the difficulties encountered during the alignment of this new political strategy in French.