inform, influence + inspire by
thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano

this is art

this is design

this is simplicity Source: Picol
http://vimeo.com/2696386

this is how you get
there. Source: Dave Gray

A picture is worth a
thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia

Thinking Visually In
4 “M”s

metaphor
Source: Information Architects (2007)

model
Source: Stephen P. Anderson

mindmap
Source: Dan Roam

minimalism
you are here

5 Steps To

1. Empathize: See the world
as a child Observe Notice the things things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity

2. Memorize: Commit thoughts to
memory Dave Gray (Can Draw) Me (Can’t Draw)

3. Analyze: Take a step
back you your subject

4. Synthesize: Filter signal from
noise input output synthesis

5. Visualize: See it, then
do it

6. Materialize: make it tangible,
make it stick

A checklist for thinking visually
+

Reasons to think visually Gets
people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories

Where to start gray tufte
roam krug

And a word of advice
can’t do this without this

inform, influence + inspire by
thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano