The Value of Visual Thinking in Social Business

The Value of Getting Visual In Social Business blogworld 2009 David Armano dachisgroup.com Principal, Dachis Group @dachisgroup

“Tell me and Iʼll forget; show me and I may remember; involve me and Iʼll understand.” ~ Chinese proverb ® 2009 Dachis Group. Conﬁdential and Proprietary 2

Iʼm standing here talking to you not because of these (words), but because of this... ® 2009 Dachis Group. Conﬁdential and Proprietary 3

The Value of Visual Thinking in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Conﬁdential and Proprietary 4

and this... ® 2009 Dachis Group. Conﬁdential and Proprietary 5

and even this... ® 2009 Dachis Group. Conﬁdential and Proprietary 7

People find these (visuals) valuable. Theyʼve been the catalyst behind some pretty interesting numbers. ® 2009 Dachis Group. Conﬁdential and Proprietary 9

The Value of Visual Thinking in Social Business | Date October 16, 2009 Nearly 17k Raised. Over 12k in 24 hours. ® 2009 Dachis Group. Conﬁdential and Proprietary 10

Iʼve also been asked to write a book or two. But right now Iʼm too busy doing this. ® 2009 Dachis Group. Conﬁdential and Proprietary 11

The Value of Visual Thinking in Social Business | Date October 16, 2009 Social business design ® 2009 Dachis Group. Conﬁdential and Proprietary 12

Letʼs take a step back. ® 2009 Dachis Group. Conﬁdential and Proprietary 13

Which of your 5 senses would you fear losing most? ® 2009 Dachis Group. Conﬁdential and Proprietary 14

The eyes are not responsible when the mind does the seeing. ~Publilius Syrus ® 2009 Dachis Group. Conﬁdential and Proprietary 15

this is art ® 2009 Dachis Group. Conﬁdential and Proprietary 16

The Value of Visual Thinking in Social Business | Date October 16, 2009 this is design ® 2009 Dachis Group. Conﬁdential and Proprietary 17

The Value of Visual Thinking in Social Business | Date October 16, 2009 this is simplicity ® 2009 Dachis Group. Conﬁdential and Proprietary Source: Picol (History of the internet) 18

The Value of Visual Thinking in Social Business | Date October 16, 2009 this is how you get there. Source: Dave Gray ® 2009 Dachis Group. Conﬁdential and Proprietary 19

A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more inﬂuential than a substantial amount of text. ~wikipedia ® 2009 Dachis Group. Conﬁdential and Proprietary 20

Getting Visual In 4 “M”s ® 2009 Dachis Group. Conﬁdential and Proprietary 21

The Value of Visual Thinking in Social Business | Date October 16, 2009 metaphor ® 2009 Dachis Group. Conﬁdential and Proprietary Source: Information Architects (2007) 22

The Value of Visual Thinking in Social Business | Date October 16, 2009 model ® 2009 Dachis Group. Conﬁdential and Proprietary Source: Stephen P. Anderson 23

The Value of Visual Thinking in Social Business | Date October 16, 2009 social experience USEFUL USABLE DESIRABLE SUSTAINABLE SOCIAL serves purpose intuitive enjoyable scalable shareable satisfies needs easy pleasurable maintainable open practical (metaphor & model)seamless delightful adaptive distributed functional accessible memorable pliable dynamic helpful efficient differentiated collective effective Natural The Basics Progression (often broken) (toward social experiences) EXTERNAL CUSTOMER PARTICIPATION INTERNAL CONSTITUENT COLLABORATION BUSINESS OPTIMIZATION Foundation ® 2009 Dachis Group. Confidential and Proprietary 24

The Value of Visual Thinking in Social Business | Date October 16, 2009 mindmap ® 2009 Dachis Group. Conﬁdential and Proprietary Source: Dan Roam 25

The Value of Visual Thinking in Social Business | Date October 16, 2009 manifest you are here ® 2009 Dachis Group. Conﬁdential and Proprietary 26

6 Steps To Getting Visual ® 2009 Dachis Group. Conﬁdential and Proprietary 27

The Value of Visual Thinking in Social Business | Date October 16, 2009 1. Empathize: See the world as a child Observe Notice the little things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity ® 2009 Dachis Group. Conﬁdential and Proprietary 28

2. Memorize: Commit thoughts to memory The Value of Visual Thinking in Social Business | Date October 16, 2009 Dave Gray (Can Draw) Me ® 2009 Dachis Group. Conﬁdential and Proprietary (Can’t Draw) 29

The Value of Visual Thinking in Social Business | Date October 16, 2009 3. Analyze: Take a step back you your subject ® 2009 Dachis Group. Conﬁdential and Proprietary 30

The Value of Visual Thinking in Social Business | Date October 16, 2009 4. Synthesize: Filter signal from noise input output synthesis ® 2009 Dachis Group. Conﬁdential and Proprietary 31

The Value of Visual Thinking in Social Business | Date October 16, 2009 5. Visualize: See it, then do it ® 2009 Dachis Group. Conﬁdential and Proprietary 32

6. Materialize: make it tangible, make it stick The Value of Visual Thinking in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Conﬁdential and Proprietary 33

Example: How do you visualize a “dynamic signal”? ® 2009 Dachis Group. Conﬁdential and Proprietary 34

The Value of Visual Thinking in Social Business | Date October 16, 2009 Twitter = streams of data (streams, too obvious to overlook) ® 2009 Dachis Group. Conﬁdential and Proprietary image uploaded to Flickr by Rob 35 Shenk

The Value of Visual Thinking in Social Business | Date October 16, 2009 What does a signal look like? (ask google) ® 2009 Dachis Group. Conﬁdential and Proprietary 36

The Value of Visual Thinking in Social Business | Date October 16, 2009 Memorize: Signals, streams, how can they translate? ® 2009 Dachis Group. Conﬁdential and Proprietary 37

The Value of Visual Thinking in Social Business | Date October 16, 2009 Visualize: signals along the stream, flowing dynamically ® 2009 Dachis Group. Conﬁdential and Proprietary 38

The Value of Visual Thinking in Social Business | Date October 16, 2009 Making it stick: Keeping it simple ® 2009 Dachis Group. ® 2009 Dachis Group. Conﬁdential and Proprietary 39

How about “hiveminded?” ® 2009 Dachis Group. Conﬁdential and Proprietary 40

The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Conﬁdential and Proprietary 41

The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? + ® 2009 Dachis Group. Conﬁdential and Proprietary 46

The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? ® 2009 Dachis Group. ® 2009 Dachis Group. Conﬁdential and Proprietary 47

The “wrong” question: “what software do you use”? ® 2009 Dachis Group. Conﬁdential and Proprietary 48

The Value of Visual Thinking in Social Business | Date October 16, 2009 The answer wonʼt help you as much as you think ® 2009 Dachis Group. Conﬁdential and Proprietary 49

The Value of Visual Thinking in Social Business | Date October 16, 2009 Execution matters but the thinking matters even more ® 2009 Dachis Group. Conﬁdential and Proprietary 50

The Value of Visual Thinking in Social Business | Date October 16, 2009 How we got there: + + ® 2009 Dachis Group. Conﬁdential and Proprietary 51

The Value of Visual Thinking in Social Business | Date October 16, 2009 The bar is rising... ® 2009 Dachis Group. Conﬁdential and Proprietary 52

The Value of Visual Thinking in Social Business | Date October 16, 2009 This stuff really works 131897 views, 209 favs, 472 embeds (one month) ® 2009 Dachis Group. Conﬁdential and Proprietary 53

The Value of Visual Thinking in Social Business | Date October 16, 2009 A checklist for making your content more visual + ® 2009 Dachis Group. Conﬁdential and Proprietary 54

The Value of Visual Thinking in Social Business | Date October 16, 2009 Why your content should be visual Gets peopleʼs attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories ® 2009 Dachis Group. Conﬁdential and Proprietary 55

The Value of Visual Thinking in Social Business | Date October 16, 2009 tufte gray Where to start roam krug ® 2009 Dachis Group. Conﬁdential and Proprietary 56

The Value of Visual Thinking in Social Business | Date October 16, 2009 And a word of advice can’t do this without this ® 2009 Dachis Group. Conﬁdential and Proprietary 57

The Value of Getting Visual In Social Business blogworld 2009 David Armano dachisgroup.com Principal, Dachis Group @dachisgroup