The Value of Visual Thinking in Social Business

The Value of Getting Visual In Social Business blogworld 2009 David Armano Principal, Dachis Group dachisgroup.com @dachisgroup

® 2009 Dachis Group. Confidential and Proprietary “Tell me and Iʼll forget; show me and I may remember; involve me and Iʼll understand.” ~ Chinese proverb 2

® 2009 Dachis Group. Confidential and Proprietary Iʼm standing here talking to you not because of these (words), but because of this... 3

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 4

® 2009 Dachis Group. Confidential and Proprietary and this... 5

® 2009 Dachis Group. Confidential and Proprietary and even this... 7

® 2009 Dachis Group. Confidential and Proprietary People find these (visuals) valuable. Theyʼve been the catalyst behind some pretty interesting numbers. 9

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 10 Nearly 17k Raised. Over 12k in 24 hours.

® 2009 Dachis Group. Confidential and Proprietary Iʼve also been asked to write a book or two. But right now Iʼm too busy doing this. 11

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 12 Social business design

® 2009 Dachis Group. Confidential and Proprietary Letʼs take a step back. 13

® 2009 Dachis Group. Confidential and Proprietary 14 Which of your 5 senses would you fear losing most?

® 2009 Dachis Group. Confidential and Proprietary 15 The eyes are not responsible when the mind does the seeing. ~Publilius Syrus

® 2009 Dachis Group. Confidential and Proprietary 16 this is art

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 this is design 17

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 this is simplicity Source: Picol (History of the internet) 18

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 this is how you get there. Source: Dave Gray 19

® 2009 Dachis Group. Confidential and Proprietary 20 A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia

® 2009 Dachis Group. Confidential and Proprietary 21 Getting Visual In 4 “M”s

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Source: Information Architects (2007) metaphor 22

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Source: Stephen P. Anderson model 23

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 24 Foundation USEFUL serves purpose satisfies needs practical functional helpful effective USABLE intuitive easy seamless accessible efficient DESIRABLE enjoyable pleasurable delightful memorable differentiated SUSTAINABLE scalable maintainable adaptive pliable BUSINESS OPTIMIZATION INTERNAL CONSTITUENT COLLABORATION EXTERNAL CUSTOMER PARTICIPATION The Basics (often broken) SOCIAL shareable open distributed dynamic collective Natural Progression (toward social experiences) social experience (metaphor & model)

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Source: Dan Roam mindmap 25

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 manifest you are here 26

® 2009 Dachis Group. Confidential and Proprietary 27 6Steps To Getting Visual

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 1. Empathize: See the world as a child Observe Notice the little things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity 28

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw) 29

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 3. Analyze: Take a step back you your subject 30

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 4. Synthesize: Filter signal from noise input synthesis output 31

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 5. Visualize: See it, then do it 32

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 6. Materialize: make it tangible, make it stick 33

® 2009 Dachis Group. Confidential and Proprietary Example: How do you visualize a “dynamic signal”? 34

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Twitter = streams of data (streams, too obvious to overlook) 35 image uploaded to Flickr by Rob Shenk

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 What does a signal look like? (ask google) 36

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Memorize: Signals, streams, how can they translate? 37

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Visualize: signals along the stream, flowing dynamically 38

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Making it stick: Keeping it simple 39 ® 2009 Dachis Group.

® 2009 Dachis Group. Confidential and Proprietary How about “hiveminded?” 40

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive? 41

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? 46 +

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? 47 ® 2009 Dachis Group.

® 2009 Dachis Group. Confidential and Proprietary The “wrong” question: “what software do you use”? 48

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 The answer wonʼt help you as much as you think 49

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Execution matters but the thinking matters even more 50

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 How we got there: 51 + +

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 The bar is rising... 52

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 This stuff really works 53 131897 views, 209 favs, 472 embeds (one month)

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 + 54 A checklist for making your content more visual

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 Gets peopleʼs attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories 55 Why your content should be visual

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 tufte gray roam krug 56 Where to start

® 2009 Dachis Group. Confidential and Proprietary The Value of Visual Thinking in Social Business | Date October 16, 2009 And a word of advice can’t do this without this 57

The Value of Getting Visual In Social Business blogworld 2009 David Armano Principal, Dachis Group dachisgroup.com @dachisgroup

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