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The Value of Getting Visual
In Social Business blogworld 2009 David Armano dachisgroup.com Principal, Dachis Group @dachisgroup
“Tell me and Iʼll forget;
show me and I may remember; involve me and Iʼll understand.” ~ Chinese proverb ® 2009 Dachis Group. Confidential and Proprietary 2
Iʼm standing here talking to
you not because of these (words), but because of this... ® 2009 Dachis Group. Confidential and Proprietary 3
The Value of Visual Thinking
in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Confidential and Proprietary 4
The Value of Visual Thinking
in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Confidential and Proprietary 8
People find these (visuals) valuable.
Theyʼve been the catalyst behind some pretty interesting numbers. ® 2009 Dachis Group. Confidential and Proprietary 9
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Nearly 17k Raised. Over 12k in 24 hours. ® 2009 Dachis Group. Confidential and Proprietary 10
Iʼve also been asked to
write a book or two. But right now Iʼm too busy doing this. ® 2009 Dachis Group. Confidential and Proprietary 11
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Social business design ® 2009 Dachis Group. Confidential and Proprietary 12
The Value of Visual Thinking
in Social Business | Date October 16, 2009 this is design ® 2009 Dachis Group. Confidential and Proprietary 17
The Value of Visual Thinking
in Social Business | Date October 16, 2009 this is simplicity ® 2009 Dachis Group. Confidential and Proprietary Source: Picol (History of the internet) 18
The Value of Visual Thinking
in Social Business | Date October 16, 2009 this is how you get there. Source: Dave Gray ® 2009 Dachis Group. Confidential and Proprietary 19
A picture is worth a
thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia ® 2009 Dachis Group. Confidential and Proprietary 20
The Value of Visual Thinking
in Social Business | Date October 16, 2009 metaphor ® 2009 Dachis Group. Confidential and Proprietary Source: Information Architects (2007) 22
The Value of Visual Thinking
in Social Business | Date October 16, 2009 model ® 2009 Dachis Group. Confidential and Proprietary Source: Stephen P. Anderson 23
The Value of Visual Thinking
in Social Business | Date October 16, 2009 social experience USEFUL USABLE DESIRABLE SUSTAINABLE SOCIAL serves purpose intuitive enjoyable scalable shareable satisfies needs easy pleasurable maintainable open practical (metaphor & model)seamless delightful adaptive distributed functional accessible memorable pliable dynamic helpful efficient differentiated collective effective Natural The Basics Progression (often broken) (toward social experiences) EXTERNAL CUSTOMER PARTICIPATION INTERNAL CONSTITUENT COLLABORATION BUSINESS OPTIMIZATION Foundation ® 2009 Dachis Group. Confidential and Proprietary 24
The Value of Visual Thinking
in Social Business | Date October 16, 2009 mindmap ® 2009 Dachis Group. Confidential and Proprietary Source: Dan Roam 25
The Value of Visual Thinking
in Social Business | Date October 16, 2009 manifest you are here ® 2009 Dachis Group. Confidential and Proprietary 26
The Value of Visual Thinking
in Social Business | Date October 16, 2009 1. Empathize: See the world as a child Observe Notice the little things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity ® 2009 Dachis Group. Confidential and Proprietary 28
2. Memorize: Commit thoughts to
memory The Value of Visual Thinking in Social Business | Date October 16, 2009 Dave Gray (Can Draw) Me ® 2009 Dachis Group. Confidential and Proprietary (Can’t Draw) 29
The Value of Visual Thinking
in Social Business | Date October 16, 2009 3. Analyze: Take a step back you your subject ® 2009 Dachis Group. Confidential and Proprietary 30
The Value of Visual Thinking
in Social Business | Date October 16, 2009 4. Synthesize: Filter signal from noise input output synthesis ® 2009 Dachis Group. Confidential and Proprietary 31
The Value of Visual Thinking
in Social Business | Date October 16, 2009 5. Visualize: See it, then do it ® 2009 Dachis Group. Confidential and Proprietary 32
6. Materialize: make it tangible,
make it stick The Value of Visual Thinking in Social Business | Date October 16, 2009 ® 2009 Dachis Group. Confidential and Proprietary 33
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Twitter = streams of data (streams, too obvious to overlook) ® 2009 Dachis Group. Confidential and Proprietary image uploaded to Flickr by Rob 35 Shenk
The Value of Visual Thinking
in Social Business | Date October 16, 2009 What does a signal look like? (ask google) ® 2009 Dachis Group. Confidential and Proprietary 36
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Memorize: Signals, streams, how can they translate? ® 2009 Dachis Group. Confidential and Proprietary 37
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Visualize: signals along the stream, flowing dynamically ® 2009 Dachis Group. Confidential and Proprietary 38
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Making it stick: Keeping it simple ® 2009 Dachis Group. ® 2009 Dachis Group. Confidential and Proprietary 39
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 41
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 42
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 43
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 44
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Hivemind: what makes a hive? ® 2009 Dachis Group. Confidential and Proprietary 45
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? + ® 2009 Dachis Group. Confidential and Proprietary 46
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Hivemind: what makes a hive(mind)? ® 2009 Dachis Group. ® 2009 Dachis Group. Confidential and Proprietary 47
The Value of Visual Thinking
in Social Business | Date October 16, 2009 The answer wonʼt help you as much as you think ® 2009 Dachis Group. Confidential and Proprietary 49
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Execution matters but the thinking matters even more ® 2009 Dachis Group. Confidential and Proprietary 50
The Value of Visual Thinking
in Social Business | Date October 16, 2009 How we got there: + + ® 2009 Dachis Group. Confidential and Proprietary 51
The Value of Visual Thinking
in Social Business | Date October 16, 2009 The bar is rising... ® 2009 Dachis Group. Confidential and Proprietary 52
The Value of Visual Thinking
in Social Business | Date October 16, 2009 This stuff really works 131897 views, 209 favs, 472 embeds (one month) ® 2009 Dachis Group. Confidential and Proprietary 53
The Value of Visual Thinking
in Social Business | Date October 16, 2009 A checklist for making your content more visual + ® 2009 Dachis Group. Confidential and Proprietary 54
The Value of Visual Thinking
in Social Business | Date October 16, 2009 Why your content should be visual Gets peopleʼs attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories ® 2009 Dachis Group. Confidential and Proprietary 55
The Value of Visual Thinking
in Social Business | Date October 16, 2009 tufte gray Where to start roam krug ® 2009 Dachis Group. Confidential and Proprietary 56
The Value of Visual Thinking
in Social Business | Date October 16, 2009 And a word of advice can’t do this without this ® 2009 Dachis Group. Confidential and Proprietary 57
The Value of Getting Visual
In Social Business blogworld 2009 David Armano dachisgroup.com Principal, Dachis Group @dachisgroup