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Brand "U.0"

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Sep. 08, 2008

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Brand "U.0"

Sep. 08, 2008

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Career Business Sports

"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."

Global Strategy Director at Edelman

"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."

Career Business Sports

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Brand "U.0"

this is a product Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
this is a logo
this is a brand. Photo: http://www.flickr.com/photos/jimsk/128131281/
“A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
interactions + feelings = brands
celebrities are brands
celebrity influence
now people are too Photo: http://flickr.com/photos/12037949715@N01/110957444/
“micro-celebrity” influence