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ICT - Business Plan Template

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Template for writing a business plan by Darlene Newman, Ivy Capital Technologies.

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ICT - Business Plan Template

  1. 1. Business Plan Contact: Mr. Jones, CEO Mobile: (555) 555-5555 Email: MrJones@gmail.com .Copyright © 2010 COMPANY NAME. All rights reserved
  2. 2. Business Name HereExecutive Summary[Go to Section 5.02 and use our Wicked Start Executive Summary Example for a reference]Property of [Company Name] Page 1 of 15
  3. 3. Business Name HereTable of ContentsProperty of [Company Name] Page 2 of 15
  4. 4. 1 Vision & Mission Statement [1 page]1.1 Vision Statement [1-2 sentences][Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check outour Example section for references.]1.2 Mission Statement [1-2 paragraphs][Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check outour Example section for references.]1.3 Objectives of Sacred Night [3-4 paragraphs][Go to Section 5.03 and use our Wicked Start Vision Statement Guideline as a starting point, or check outour Example section for references.]
  5. 5. 2 Industry and Company Description [2 pages]2.1 Industry Analysis[Go to Section 5.04 and use our Wicked Start Industry Analysis or SWOT Analysis Guideline as a startingpoint, or check out our Example section for references.].2.2 Company Description[Go to Section 5.04 and use our Wicked Start Company Description Guideline as a starting point, orcheck out our Example section for references.]2.3 Product / Service Offering[Go to Section 5.04 and use our Wicked Start Product/Service Description Guideline as a starting point,or check out our Example section for references.]
  6. 6. 3 Market Analysis & Competitive Advantage [3 pages]3.1 The Market Opportunity[Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check outour Example section for references.]3.2 Target Market / Customer Profile[Go to Section 5.05 and use our Wicked Start Market Analysis Guideline as a starting point, or check outour Example section for references.]3.3 Competition and Positioning[Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or ourCompetitive Matrix Template as a starting point, or check out our Example section for references.]3.4 Competitive Advantage[Go to Section 5.05 and use our Wicked Start Competitive, 2X2 Matrix, SWOT Analysis Guidelines or ourCompetitive Matrix Template as a starting point, or check out our Example section for references.]
  7. 7. 4 Marketing and Sales Plan [4 pages]4.1 Unique Value Proposition[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, orcheck out our Example section for references.]4.2 Pricing Strategy[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, orcheck out our Example section for references.]4.3 Sales / Distribution Strategy[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, orcheck out our Example section for references.]4.4 Advertising and Promotional Plan[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, orcheck out our Example section for references.]4.5 Budget[Go to Section 5.06 and use our Wicked Start Marketing and Sales Plan Guideline as a starting point, orcheck out our Example section for references.]
  8. 8. 5 Operating Plan [3 pages]5.1 Product Design and Development[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check outour Example section for references.]5.1.1 Facilities, Equipment, and Labor Requirements5.1.2 Labor Requirements / Organization Chart5.1.3 Production Process5.1.4 Suppliers5.2 Start-Up Schedule[Go to Section 5.07 and use our Wicked Start Milestone and Timeline Guideline as a starting point, orcheck out our Example section for references.]5.3 Regulatory and Legal Requirements[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check outour Example section for references.]5.4 Capital Equipment and Budget[Go to Section 5.07 and use our Wicked Start Operating Plan Guideline as a starting point, or check outour Example section for references.]
  9. 9. 6 Management Team [2 pages]6.1 Key Executive Team[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or checkout our Example section for references.]6.2 Board of Directors[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or checkout our Example section for references.]6.3 Board of Advisors[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or checkout our Example section for references.]6.4 Consultants / Professional Services[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or checkout our Example section for references.]6.5 Legal Structure, Executive Compensation and ownership[Go to Section 5.08 and use our Wicked Start Management Team Guideline as a starting point, or checkout our Example section for references.]
  10. 10. 7 Risk and Contingency Plan [1 page]7.1 Risk and Contingencies[Go to Section 5.09 and use our Wicked Start Risk and Contingency Plan or SWOT Analysis Guidelinesas a starting point, or check out our Example section for references.]
  11. 11. 8 Financial Plan [4 pages]8.1 Business Model[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as astarting point, or check out our Example section for references.]8.2 Desired Financing[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as astarting point, or check out our Example section for references.]8.3 Statement of Assumptions[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as astarting point, or check out our Example section for references.]8.3.1 Revenue Assumptions8.3.2 COGS Assumptions8.3.3 Operating Cost Assumptions8.4 Key Financial Data[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as astarting point, or check out our Example section for references.]8.4.1 Income Statement – 5-Year Projections8.4.2 Balance Sheet – 5-Year Projections8.4.3 Cash Flow Statements – 5-Year Projections
  12. 12. 8.5 Break-Even Analysis[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as astarting point, or check out our Example section for references.]8.6 Valuation and Investor Return[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as astarting point, or check out our Example section for references.]8.7 Exit Strategy[Go to Section 5.10 and use our Wicked Start Financial Plan Guideline or Financial Model Template as astarting point, or check out our Example section for references.]
  13. 13. 9 Summary & Conclusion [1 page][Go to Section 5.11 and check out our Example section for references.]
  14. 14. Appendix [15 pages maximum][Go to Section 5.12 and check out our Example section for references.]

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