Shout out loud?  By Jerry Tingmercoledì 14 dicembre 2011
Shout different?                             By Jerry Tingmercoledì 14 dicembre 2011
Let others shout?                                      By Damian Davalosmercoledì 14 dicembre 2011
Shout together?mercoledì 14 dicembre 2011
But who                             will hear you?                                    By Nikographer [Jon]mercoledì 14 dic...
How to stand out?mercoledì 14 dicembre 2011
38% of total travel                             sales occur online,                             compared with 6% for      ...
Get your online infrastructure sorted.                             Share. Network. Communicate.mercoledì 14 dicembre 2011
Give people a reason to come and visit your destination.              Show them real life experiences, relationships, thin...
66% are influenced by user reviewsmercoledì 14 dicembre 2011
Why Stories Workmercoledì 14 dicembre 2011
They engage people,           bring understanding                             They can evolvemercoledì 14 dicembre 2011
..trigger                             emotion,                             curiosity,                             empathym...
..have a theme, plot, characters, action          ..and when          meaningful,          they are memorablemercoledì 14 ...
When stories work?                                   Simple Idea                                   Unexpectedness         ...
Multi           Region             Level             People                                               Interests       ...
Get wired.                             Use the WOW effect for stories                             Visualize and Digitalize...
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Come realizzare una strategia efficace di Visual Storytelling per il turismo attraverso video emozionali

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Le slide di Mikaela Bandini (http://www.viaggidiarchitettura.it/azienda/about/mikaela-bandini-profilo/) presentate alla BTO 2011 e realizzate per Tech Fanpage: http://tech.fanpage.it/come-fare-video-emozionali-per-promuovere-il-turismo-il-caso-digital-diary/

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Come realizzare una strategia efficace di Visual Storytelling per il turismo attraverso video emozionali

  1. 1. Shout out loud? By Jerry Tingmercoledì 14 dicembre 2011
  2. 2. Shout different? By Jerry Tingmercoledì 14 dicembre 2011
  3. 3. Let others shout? By Damian Davalosmercoledì 14 dicembre 2011
  4. 4. Shout together?mercoledì 14 dicembre 2011
  5. 5. But who will hear you? By Nikographer [Jon]mercoledì 14 dicembre 2011
  6. 6. How to stand out?mercoledì 14 dicembre 2011
  7. 7. 38% of total travel sales occur online, compared with 6% for retail 90% of the major travel brands report that social media was a top destination site The average online consumer visits 20 sites before making a Source: travel purchase Travolution Oct 2011mercoledì 14 dicembre 2011
  8. 8. Get your online infrastructure sorted. Share. Network. Communicate.mercoledì 14 dicembre 2011
  9. 9. Give people a reason to come and visit your destination. Show them real life experiences, relationships, things that they can relate to.mercoledì 14 dicembre 2011
  10. 10. 66% are influenced by user reviewsmercoledì 14 dicembre 2011
  11. 11. Why Stories Workmercoledì 14 dicembre 2011
  12. 12. They engage people, bring understanding They can evolvemercoledì 14 dicembre 2011
  13. 13. ..trigger emotion, curiosity, empathymercoledì 14 dicembre 2011
  14. 14. ..have a theme, plot, characters, action ..and when meaningful, they are memorablemercoledì 14 dicembre 2011
  15. 15. When stories work? Simple Idea Unexpectedness Concreteness Credibility Emotion Story Source: Made to Stick Chip and Dan Heathmercoledì 14 dicembre 2011
  16. 16. Multi Region Level People Interests Experiencesmercoledì 14 dicembre 2011
  17. 17. Get wired. Use the WOW effect for stories Visualize and Digitalize them Engage your storytellers Link and Work together Look further than your front gatemercoledì 14 dicembre 2011

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