Twitter for synagogues - NATA 2010

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Presentation at 2010 NATA conference for synagogue executive directors on Twitter. Presented by Lisa Colton, president, Darim Online

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  • Use synagogue examples
    Also a good way to show differing voice
    Sixth and I vs. a temple in Chicago
    At the end
    Great to have a slide with a few different follow up resources
    Books, articles,
    Reminder that there will be resources in dirah
    Teaser for the next webinar we will do
  • This is a list of all the elements to hit
    The Best way to introduce all these elements is to just show twitter
    Can we do a live feed? – then we can just click through and point things out
  • Twitter for synagogues - NATA 2010

    1. 1. TWITTER STRATEGIES FOR SYNAGOGUES Presented by Lisa Colton, Darim Online October 26, 2010
    2. 2. - Social Media Basics - Intro to Twitter - Finding your voice, adding value - Being conversational - Listening - Staffing WRITE THIS DOWN: http://slidesha.re/nata-twitter AGENDA
    3. 3. COMMUNICATIONS REVOLUTION
    4. 4. COMMUNICATIONS REVOLUTION
    5. 5. THIS IS AN ATTENTION ECONOMY
    6. 6. MOBILE GENERATION
    7. 7. Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag
    8. 8. Find Your Voice
    9. 9. Add Value
    10. 10. CROWDSOURCING
    11. 11. Real Life Example
    12. 12. LISTENING: @ mentions
    13. 13. LISTENING: Searches
    14. 14. Example of Hashtags, #JED21
    15. 15. Basics • Hashtags help aggregate information – Ex. #Jewish, #Israel, #Rabbi, • Create conversations, aggregate content • Recruit from networks to join conversations • Help people find one another Tips • If you create one don’t make it too long • #ff, #followfriday – a way to show others who you follow and why, a shout out • #JED21 – Jewish education discussion • #WhatRabbisDo • #URJbiennial • #NATA10 ALL ABOUT HASHTAGS
    16. 16. LEVERAGING NETWORKS
    17. 17. Who do you want to reach? What’s “viral” for you? LEVERAGING NETWORKS
    18. 18. http://bit.ly
    19. 19. Twitter for iPhone & Blackberry
    20. 20. Human transparency (Who is it?) Listening, then delegating as needed Adding value Building community Marketing your feed Integration with FB, etc. STAFFING
    21. 21. Want to learn more? Recommended Reading Webinar: Jan 19, 2011 Recommendations: Rabbi List: http://twitter.com/#!/list/s ynagogue/rabbis Synagogue List: http://twitter.com/#!/list/s ynagogue/synagogues

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