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Tiny video

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Tiny video

  1. 1. Rethinking Video: Teeny Tiny Lisa Colton Chief Learning Officer See3 Communications
  2. 2. The video train has left the station More than half of all Internet content is video. Online Video Every month 4 billion hours of video are viewed on YouTube. Every year more than 350 million videos are shared on Twitter. Online Engagement
  3. 3. But there are barriers …
  4. 4. +
  5. 5. =
  6. 6. The POWER of Storytelling… Simplified.
  7. 7. Tiny is a great place to start • A branded Vine video is now viewed four times more often than a regular branded video • Deeply integrated with social sharing • Fun, experimental — anything goes!
  8. 8. Vine: 6 seconds
  9. 9. Instagram: 15 seconds tops
  10. 10. How do you choose?
  11. 11. Instagram: And now Hyperlapse! 1x speed (a slower version) all the way up to 12x speed (super fast). GYRPSCOPE stabilization magic!
  12. 12. What’s the Goal?
  13. 13. Let’s Do It. First page: 1.What are your goals 2.Who is your audience
  14. 14. MATCHING AUDIENCE BEHAVIOR & YOUR GOALS: CONTEXT & CONTENT
  15. 15. Let’s Do It. Still on the first page: 3. Where will your audience see the video, and how might they act on it?
  16. 16. Next Steps Are • Message • Content • Technique Notice the relationship between message, content and format in the following examples.
  17. 17. POST YOUR FINISHED VIDEO AND TAG IT #NCJhub (Permissions need to be open on Instagram) SO WE CAN SEE IT!
  18. 18. Measurement View, and length of looping views Retweets & Shares Comments Click thrus on links Look back at original goals… • How does this relate to wider goals and metrics? • Explore ratio of investment to results
  19. 19. KEEP PRACTICING! Now… BREAK, then LUNCH! Second sessions begin at 1:15 sharp.

Editor's Notes

  • The video train has left the station
  • “While nearly all nonprofits recognize the importance of video, few feel prepared to use this powerful communications tool to its full potential.”
  • Not only is microvideo super low budget and easy on your time and staff… it’s effective, too! Five tweets per second contain a vine link, and instagram videos create twice as much engagement as instagram photos.

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