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Rethinking Video: 
Teeny Tiny 
Lisa Colton 
Chief Learning Officer 
See3 Communications
The video train has left the station 
More than half of all 
Internet content is 
video. 
Online Video 
Every month 4 billion 
hours of video are 
viewed on YouTube. 
Every year more than 
350 million videos are 
shared on Twitter. 
Online Engagement
But there are barriers …
+
=
The 
POWER of 
Storytelling… 
Simplified.
Tiny is a great place to start 
• A branded Vine video is now 
viewed four times more often 
than a regular branded video 
• Deeply integrated with social 
sharing 
• Fun, experimental — anything 
goes!
Vine: 6 seconds
Instagram: 15 seconds tops
How do you choose?
Instagram: And now Hyperlapse! 
1x speed (a slower version) all the way up to 12x speed (super fast). 
GYRPSCOPE stabilization magic!
What’s the Goal?
Let’s Do It. 
First page: 
1.What are your goals 
2.Who is your audience
MATCHING AUDIENCE BEHAVIOR & YOUR GOALS: 
CONTEXT & CONTENT
Let’s Do It. 
Still on the first page: 
3. Where will your audience see 
the video, and how might they 
act on it?
Next Steps Are 
• Message 
• Content 
• Technique 
Notice the relationship between 
message, content and format in 
the following examples.
POST YOUR FINISHED VIDEO AND TAG IT 
#NCJhub 
(Permissions need to be open on Instagram) 
SO WE CAN SEE IT!
Measurement 
View, and length of looping views 
Retweets & Shares 
Comments 
Click thrus on links 
Look back at original goals… 
• How does this relate to wider goals and 
metrics? 
• Explore ratio of investment to results
KEEP PRACTICING! 
Now… BREAK, then LUNCH! 
Second sessions begin at 1:15 sharp.

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Tiny video

  • 1. Rethinking Video: Teeny Tiny Lisa Colton Chief Learning Officer See3 Communications
  • 2. The video train has left the station More than half of all Internet content is video. Online Video Every month 4 billion hours of video are viewed on YouTube. Every year more than 350 million videos are shared on Twitter. Online Engagement
  • 3. But there are barriers …
  • 4. +
  • 5. =
  • 6. The POWER of Storytelling… Simplified.
  • 7. Tiny is a great place to start • A branded Vine video is now viewed four times more often than a regular branded video • Deeply integrated with social sharing • Fun, experimental — anything goes!
  • 9.
  • 11.
  • 12. How do you choose?
  • 13. Instagram: And now Hyperlapse! 1x speed (a slower version) all the way up to 12x speed (super fast). GYRPSCOPE stabilization magic!
  • 14.
  • 16. Let’s Do It. First page: 1.What are your goals 2.Who is your audience
  • 17. MATCHING AUDIENCE BEHAVIOR & YOUR GOALS: CONTEXT & CONTENT
  • 18. Let’s Do It. Still on the first page: 3. Where will your audience see the video, and how might they act on it?
  • 19. Next Steps Are • Message • Content • Technique Notice the relationship between message, content and format in the following examples.
  • 20. POST YOUR FINISHED VIDEO AND TAG IT #NCJhub (Permissions need to be open on Instagram) SO WE CAN SEE IT!
  • 21. Measurement View, and length of looping views Retweets & Shares Comments Click thrus on links Look back at original goals… • How does this relate to wider goals and metrics? • Explore ratio of investment to results
  • 22. KEEP PRACTICING! Now… BREAK, then LUNCH! Second sessions begin at 1:15 sharp.

Editor's Notes

  1. The video train has left the station
  2. “While nearly all nonprofits recognize the importance of video, few feel prepared to use this powerful communications tool to its full potential.”
  3. Not only is microvideo super low budget and easy on your time and staff… it’s effective, too! Five tweets per second contain a vine link, and instagram videos create twice as much engagement as instagram photos.