Social Media Staffing and Policies


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Lisa Colton presents on Social Media Staffing and Policies, 5/17/2011

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Social Media Staffing and Policies

  1. 1. SOCIAL MEDIA STAFFING &POLICIES <br />Presented by Lisa Colton<br />President, Darim Online<br />May 17, 20111<br />
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  3. 3. Tools to Do Your Job<br />
  4. 4. Tools to Do Your Job<br />
  5. 5. Social Norms<br />
  6. 6. Employees<br />Today it’s about a work/life BLEND not a work/life balance. <br />This can work in your favor!<br />Need to be clear about shared assumptions.<br />
  7. 7. What & Why?<br />-<br />Flickr user: Matthew Piper<br />Flickr user: EUSKALANATO<br />Barriers to contributing online are low. Help people understand your norms, and further, be mindful. Teach them.<br />=<br />
  8. 8. Who Should a Policy Address?<br />The Organization<br />Employees <br />Volunteers/Board Members<br />“Free Agents”<br />Public participation<br />Flickr User: Janey Kay<br />
  9. 9. Organizational Commitments<br />Bread For the World Principles:<br />As an organization,<br />…we will establish a Bread presence wherever target audiences or constituencies already congregate online. <br />…we will be flexible as we encourage experimentation and testing of new social media tools <br />…we will provide training and resources to Bread staff and as appropriate, for key Bread activists. <br />…we will adhere to Bread’s policies, including those covering privacy and confidential information.<br />…we will identify ourselves clearly in what we write and what we post. <br />…we will respect copyright rules. <br />More here: <br />
  10. 10. Purpose, Intention and Tone<br />AVI CHAI encourages staff and Trustees to be champions on behalf of the Foundation, LRP, day schools and overnight summer camps. The rapidly growing phenomenon of blogging, social networks and other forms of online electronic publishing are emerging as unprecedented opportunities for outreach, information-sharing and advocacy.<br />AVI CHAI encourages (but does not require) staff and Trustees to use the Internet to blog and talk about our work and our grant making and therefore wants staff and Trustees to understand the responsibilities in discussing AVI CHAI in the public square known as the World Wide Web.<br />
  11. 11. Freedom within Boundaries<br />Flickr user: mscaprikell<br />
  12. 12. For Employees<br />Bread For the World Principles:<br />As individuals,<br />…we will not use our identity as Bread employees, including our Bread email accounts, in association<br /> with personal sites that are outside the scope of Bread’s mission.<br />…we will be responsible for what we write and what we post.<br />…we will ensure that our blogging and social networking activities will not interfere with our work commitments.<br />
  13. 13. Red Cross Policy – Staff, Volunteers<br />Handbook and guidelines as well as a policy<br /><br />Use Disclaimers<br />Be Accurate<br />Be Transparent<br />Be Considerate<br />Respect Copyright Laws<br />Be Generous<br />Uphold the Fundamental Principles<br />
  14. 14. Personal and Professional Boundaries<br />“JFS Staff, Trustees and volunteers are ambassadors for the agency, and are viewed as such by the public.”<br />
  15. 15. Public / Community Members<br />Set an intention for the online space, and model it.<br />“Reserve your right…” to delete postings, etc.<br />Provide appropriate channels for private discussions for problems, and invite them.<br />Engage in discussion. Not all negative things are bad.<br />Flickr User: Jonesrocio<br />
  16. 16. Different b/t Policy vs. Guidelines<br />The Living Room “Policy” (Shel Israel):<br /> If you came into my home and were rude to another guest, I would ask you to stop. If you continued to be rude, I would ask you to leave. From this point forward, this is what I will do. If I feel you are being abusive, hogging the conversation or otherwise discouraging the open exchange of legitimate points of view, I will ask you to be more polite. If you ignore the request, I will ban you from further comments. I call this the Living Room rule and I will enforce it subjectively.<br />
  17. 17. Integration of Jewish Values<br />HachnasatOrchim – Welcoming Guests<br />“Engage more people with JFS to better serve those in need and provide opportunities for others to serve.”<br />KlalYisrael – Unity in the Community<br />“Promote community dialogue and education to enhance partnerships”<br />Lashon Hara – Gossip & Negative Speech<br />“Social media shall not be used in a way that promotes gossip or the discussion of individuals over issues. Privacy and confidentiality must be preserved in all social media interactions.”<br />
  18. 18. Creating a Policy<br />Step 1. Involve your Staff in thinking about the values of the organization, how you need to evolve your culture, and the context for developing a policy. It’s about establishing and working in alignment with social norms.<br />Step 2. Establish the scope of the policy: Determine the purpose and what you want to accomplish with a policy or guideline. <br />Step 3. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education.<br />Step 4. Implement:Less about policing than making it come alive. Ongoing education, and educating new employees/volunteers is important too. Be open to revisions over time.<br />
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  20. 20. Examples of Other Policies<br />100+ sample policies from for- and non-profits:<br /><br />Beth Kanter’s blog:<br />See many links within her posts on this topic for examples.<br />10 Must Haves for your Social Media Policy, from Mashable:<br /><br />
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  22. 22. DOING BEING<br />
  23. 23. The Networked Nonprofit <br />Book Club:<br /><br />