Social media and teen engagement webinar

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  • 1. Communicate with teens and parents about upcoming events2. Share information and pictures from our synagogue’s youth programs with the rest of our community to generate excitement and increase participationAnd most importantly…3. Strengthen relationships with everyone my work effects Teens, Parents, co-workers, fellow youth pro’s
  • I use social media to share the fun and learning experienced by the children and teens who participate in our programs with their parents, friends, and our entire synagogue community.
  • “Tagging” teens and publicly praising their work allows them, their peers, and their parents to see:What’s going on in our synagogue community (and what they are missing if they are NOT involved!)The work that I am doing with our teensThe programming successes we experienceThe connections I have made with our children and teens… and it also gives them the opportunity to share their own thoughts!
  • I don’t just “tag” our teens in statuses, photos and posts about our programs and events - I also use social media to share their great news, and show them (and everyone else) how proud I am of them! These public “shout outs” always strengthen the relationships I have previously created, in person AND online, with our teens!
  • - Social media can be used to help deepen relationships with parents and teens alike!- There are also some great, creative ways to use social media to engage teens and spread the word about the work we do together (like our prayer music videos)!
  • Why I make conscious choices to express who I really am through social media:I want to know and appreciate all of the parts of who our teens (and parents!) are as whole people – not just the sides of them that are “Jewish” – and want them to see me the same wayOn Facebook, there is a “Lindsay Ganci” and a “Lindsay POWTY Ganci”, but in “real” life, there’s just Lindsay!
  • I intentionally use social media to create honest, meaningful relationships with our teens and families. My facebook page, tweets, and instagram photos tell anyone who sees them what I care about, who I am, and what I believe in.
  • Social media and teen engagement webinar

    1. 1. Welcome to Teen Engagementand Social Media!Before we get started...• Visuals are happening on your computer, but use the call-in number for audio.• Take a moment to introduce yourself in the chat! Tell us where youre from, what you do, what youre curious about today...
    2. 2. Hello! We are... Presenter: Miriam Brosseau Associate Director of Network Initiatives, The Jewish Education Project and Darim Online/See3Facilitator: Micol Zimmerman BurkemanCommunal Education NetworkerThe Jewish Education ProjectFacilitator: Sara Shapiro-PlevanRimonim Consulting
    3. 3. Why Social Media? American online teens9/10 are on Facebook Teens text an average of 3400 times a month #SM makes teens feel more outgoing, confident, popular, and sympathetic to others.
    4. 4. Why Social Media? Because Our Teens...1. Are smart2. Are active3. Are producers, not just consumers4. Choose what they value5. Can be many different identities all the timeSource: David Bryfman, Darim Online webinar, Sept. 2011
    5. 5. Its not social media. Its just life.
    6. 6. Case Studies1. Lindsay POWTY Ganci - Engaging with Personality2. Gateways and Tents - The Power of "Face Time"3. iStalk - Putting Peer Pressure to Work
    7. 7. Building & Strengthening Relationships with the Help of Social Media Lindsay Ganci Coordinator of Youth EngagementThe Community Synagogue160 Middle Neck Road, Port Washington, NY 11050 Lganci@commsyn.org 516.883.3144 ext. 330 @LEPGanci
    8. 8. Event promotion though social media
    9. 9. Event promotion though social media
    10. 10. Spreading the word with social media •A simple “Shabbat Shalom” wish to my Facebook friends goes a long way! •I often intentionally convey multiple messages in a single post.
    11. 11. Strengthening relationships with the help of social media
    12. 12. Strengthening relationships with the help of social media
    13. 13. Strengthening relationships with the help of social media “Tagging” teens builds awareness and invites them into the conversation
    14. 14. Who doesn‟t love a good “shout out”??
    15. 15. Engaging parents with social media
    16. 16. Q: Who is “Lindsay „POWTY‟ Ganci”? A: ME!
    17. 17. Q: Who is “Lindsay „POWTY‟ Ganci”? A: ME!
    18. 18. Case Studies1. Lindsay POWTY Ganci - Engaging with Personality2. Gateways and Tents - The Power of "Face Time"3. iStalk - Putting Peer Pressure to Work
    19. 19. Gateways and Tents –The Power of "Face Time""When we visit the US, we have a home. When you visit Israel, you have a home. That is our relationship." -Yoav, Israeli teen
    20. 20. Gateways and Tents – The Power of "Face Time""Even though were miles apart, now that thesebonds have been made, I feel as connected withmy new friends now as when they were sittingnext to me." -Hannah, 11th grade
    21. 21. Lessons• The quality of the tech is crucial• Cross-channel engagement - use a combination of tools• Social media is not a replacement for in- person contact, it augments/enhances• Test! Practice! Prepare your teens!
    22. 22. Case Studies1. Lindsay POWTY Ganci - Engaging with Personality2. Gateways and Tents - The Power of "Face Time"3. iStalk - Putting Peer Pressure to Work
    23. 23. Putting Peer Pressure to Work:iStalk
    24. 24. The Lesson?
    25. 25. Listen, Engage, Measure, Adapt...and repeat.
    26. 26. Before You Post...Whats Your POST? People Objectives Strategies Technologies
    27. 27. Thank You! Thoughts, questions, comments, kvetches, kvells? Thanks, and keep in touch! mbrosseau@jewishedproject.org @miriamjayne

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