JDS Social Media Academy Foundations 2012
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Lisa Colton's presentation to the JDS Social Media Academy for kickoffs Oct 17 and 22, 2012.
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JDS Social Media Academy Foundations 2012
- 1. WELCOME TO THE JEWISH DAY SCHOOL SOCIAL MEDIA ACADEMY
- 2. Today’s Agenda • Introductions & Orientation • Social Tagging • Foundations of Social Media • Lunch – discussion topics • Program Basics • POST Plans w/ teams • Wrap up
- 5. #12NTCJEWS
- 6. #JDSacademy When you tweet, use this anywhere in the content of your tweet. Search for this hashtag to see what others are saying and sharing. When you blog, use it as a tag.
- 7. SOCIAL TAGGING • What you need: – Write your personal “TAG LINE” on your blue nametag sticker – Grab the small stickers, your index card, and a pen • What to do: – Chat with someone new! Introduce yourself, learning something about them. – Tag them! Write a word on a small sticker or two and stick it on their card – Talk to at least 5 people in 10 min – Come back in here when I holler!
- 8. Welcome to the Academy Announcements: – Questions for lunch discussions – Travel reimbursement forms – Review of reimbursement requirements – Audio/video waiver
- 9. The 5 Commandments of Social Media Presented by Lisa Colton, Chief Learning Officer, See3 Communications (Previously Founder & President Darim Online) Lisa@see3.com 434.977.1170
- 12. Traditional Mindset: Hub & Spokes
- 13. Network Mindset “connect and collaborate” rather than “command and control”
- 14. Characteristics of Social Media • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth & strength of communities around a particular shared interest. • Connected: Thrives on being connected, rather than being territorial and proprietary.
- 15. 5 New Rules of the Game Attention Economy Be Social Add Value Be Real Strengthen the Network
- 16. #1 THIS IS AN ATTENTION ECONOMY
- 17. #2 Listen And… Temple Israel, Memphis Facebook Page
- 18. … Be Social Temple Israel, Memphis Facebook Page
- 19. #3: ADD VALUE
- 20. Social Content is Social Capital • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value.
- 22. #4: BE REAL
- 23. Voice: Sixth & I Synagogue in DC
- 24. Make it Personal
- 25. #5: Work To Improve The Health of the Network
- 26. Fortress: Insiders in, Outsiders out
- 27. Sponges: Transparency & Constant Flow In and Out
- 28. How is parenting and family life changing? How does this impact your business and strategy around engagement? How are you positioned to keep up in this changing landscape? Where do you need to adapt?
- 29. John Fitch’s Steam Engine
- 30. John Fitch’s Steam Engine
- 31. Source: Flickr user JYRO
- 32. Source: Flickr user Rick Neves
- 33. Source: Flickr user divemasterking2000
- 35. IT’S NOT ABOUT TECHNOLOGY
- 36. LUNCH! Please use this opportunity to meet new people. Choose a TOPIC of interest with new people. Take a few minutes to use the restroom, check email, stretch, then get lunch and join us again.
- 37. Academy Teams • Core team members (2) – Required to attend (or if needed, replay) all webinars – Expected to attend all coaching appointments – Required to present on a Sharefest! & blog post – Expected to participate in FB Group • Additional team members – Encouraged to attend (or replay) webinars – Encouraged to participate in coaching appointments as appropriate. – Welcome to participate in Sharefests! – Encouraged to participate in the FB Group
- 38. Academy Components • Kickoffs • Webinar Series • Coaching • Social Media Project • Social Fundraising Project • Facebook Group • Sharefests! & Blogging • Final report • Graduation
- 39. THIS EXPERIENCE • Stay nimble – change is the name of the game. Experiment and refine. Repeat. • Know your goals so you can use social media to achieve them, and know if you’re succeeding. • Address your whole culture, not just marketing & communications. • Share Share Share!