Foursquare, Facebook Places & Location Based Services

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Lisa Colton's presentation on the opportunities of Location Based Services for Jewish organizations.

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Foursquare, Facebook Places & Location Based Services

  1. 1. Presented by:Lisa Colton, Darim Online<br />FOURSQUARE,<br />FACEBOOK PLACES<br />& <br />LOCATION BASED SERVICES<br />March, 2011<br />
  2. 2. What Are Location Based Services?<br />Phone with GPS + social media<br />Time, space, social<br />Game based – earn badges and become “mayor”<br />290 Million cell phone users, and 6 million and growing on Foursquare, many more potential Facebook Places users.<br />
  3. 3.
  4. 4. How does it work?<br />
  5. 5. How does it work?<br />
  6. 6. How does it work?<br />In a location, users “check in”<br />Service provides a list of nearby locations <br />Each location shows you who else is there, who is “mayor”, and tips left by other visitors<br />Get points, badges and become “mayor”<br />It’s a GAME! <br />
  7. 7. Reach through people’s multiple networks<br />
  8. 8. Who Cares?!<br />Individuals<br />Businesses<br />See friends, learn about them<br />Earn badges (it’s a game!)<br />Connect with friends in real time<br />Earn promotions, specials<br />New model of “frequent buyer club”<br />Each time someone checks in at your place, it’s free advertising<br />Incentivize and reward customers for checking in<br />
  9. 9. What does it mean for local orgs?<br />Increased exposure<br />Great way to identify “online influencers” and your fans<br />Build community by helping people connect online with each other<br />Opportunity to educate about upcoming events, tips, fundraisers<br />Potential for “cause marketing”<br />
  10. 10. Manage Your Place<br />
  11. 11. Manage Your Facebook Place<br />Allows you to publish content on the newsfeeds of those who check in at your location. That’s huge!<br />
  12. 12. Use The Info!<br />
  13. 13. Reward Your Loyalists!<br />
  14. 14. You Have A Building. USE IT!<br />
  15. 15. What To Do Next<br />Download the Foursquare & Facebook Apps on your phone<br />Create a Foursquare account<br />PLAY!<br />Claim your organization’s location on Foursquare and Facebook Places.<br />Connect your Facebook Page and Place<br />Start listening, promoting, rewarding, and weaving.<br />
  16. 16. Resources<br />How to use Facebook Places (iphone demo): http://read.bi/hqtBeh<br />Intro to Facebook Places, from JohnHaydon:http://www.johnhaydon.com/2010/08/checking-facebook-places/<br />Claiming your org's Facebook Place (video) http://bit.ly/eygeyi<br />Getting the most from location based services for your nonprofit, a debrief on the Nonprofit Technology Network conference session: http://bit.ly/fGo7Yx<br />Selfish Giving blog is great -- here's a post about Raising $ for Haiti at SXSWi this year thru Foursquare: http://bit.ly/f8NFBU<br />Foursquare for cause marketing: http://bit.ly/fkyTvc<br />Connect Page and Place: http://www.allfacebook.com/facebook-places-business-2010-08<br />(will be posted on www.libootcamp.org)<br />

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