Detroit academy 2013 am

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Presentation to Detroit Early Childhood Social Media Academy, 2013. Morning.

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Detroit academy 2013 am

  1. 1. DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY Lisa Colton Chief Learning Officer, See3 Communications President, Darim Online lisa@darimonline.org @darimonline @lisacolton Slides: http://bit.ly/detroitece1 http://bit.ly/detroitece2 The Social Media Academy is generously funded through a grant from Produced by
  2. 2. Social Media Academy Kickoff Overview • Get to know you! • Review Academy structure • Foundations of Social Media • POST Planning • Lunch (mmmm) • Networks & Conversation • Expanding the Network • Policies and Guidelines
  3. 3. YOUR COACHES Ellen Dietrick, Director Early Childhood Learning Temple Beth Shalom, Needham, MA Anna Hartman Consultant with the Paradigm Project Previous Director of Early Childhood Education at Greenfield Hebrew Academy Temple Israel-Loss Early Childhood Center Temple Beth El Early Childhood Center Hillel Day School Early Childhood Center Beth Shalom, Gan Early Childhood Center Akiva Early Childhood Sarah and Irving Pitt CDC Temple Emanu-el ECC
  4. 4. Social Media Academy Overview • Kickoff • Webinar trainings • Private Coaching • 3 Projects • Cohort/Community Sharing • Sharefest Presentations
  5. 5. Traditional Mindset: Hub & Spokes
  6. 6. Network Mindset “connect and collaborate” rather than “command and control”
  7. 7. Characteristics of Social Media • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth & strength of communities around a particular shared interest. • Connected: Thrives on being connected, rather than being territorial and proprietary.
  8. 8. EXAMPLE: JEDLAB • What is this? • Open, conversational, participatory, communal, connected… • What should we ask?
  9. 9. Attention Economy Be Social Add Value Be Real Strengthen the Network 5 New Rules of the Game
  10. 10. #1 THIS IS AN ATTENTION ECONOMY
  11. 11. #2 Listen And… Temple Israel, Memphis Facebook Page
  12. 12. … Be Social Temple Israel, Memphis Facebook Page
  13. 13. Bring Your Social Skills!
  14. 14. #3: ADD VALUE
  15. 15. Social Content is Social Capital • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value.
  16. 16. Your Unique Value
  17. 17. #4: BE REAL
  18. 18. Voice: Sixth & I Synagogue in DC
  19. 19. Make it Personal
  20. 20. Families, and parenting, are changing.
  21. 21. John Fitch’s Steam Engine
  22. 22. John Fitch’s Steam Engine
  23. 23. IT’S NOT ABOUT TECHNOLOGY
  24. 24. People Before Technology 1. PEOPLE: Identify audience(s) 2. OBJECTIVES – What are you goals and objectives for this audience? – What are your audience’s goals? 3. What is the STRATEGY to reach these goals? 4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
  25. 25. People Who are your three top target audiences? Be specific! One should be prospective families What do you know about them?
  26. 26. Objectives What are you goals and objectives with this target audience? What do you want them to know, do, or feel? And.. What do they need or want for themselves?
  27. 27. Next: Strategy and Technology
  28. 28. NEXT… Lunch (mmmmm) A Few Words on Networks Conversational Skills Social Media Policies & Guidelines

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