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How to Develop Partnerships That Bring In Business

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Find out why to think about partnering and how to identify the best partner for you.

Published in: Business
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How to Develop Partnerships That Bring In Business

  1. 1. how to DEVELOP PARTNERSHIPS that bring in BUSINESS Solo PR Summit February 20, 2014
  2. 2. “One woman’s soufflé is another’s S NICKERS bar.” Rose Fass The Chocolate Conversation Photo by starshaped (Flickr)
  3. 3. WHY Partner? Your BEST PARTNER LESSONS (Learned)
  4. 4. Growth WHY Partner? N e w M a r ke t N e w Pr o duct N e w Li ne o f Busi ne ss
  5. 5. WHY Partner? GROWTH N e w M a r ke t N e w Pr o duct N e w Li ne o f Busi ne ss Photo by Magnate Lab (Flickr)
  6. 6. WHY Partner? Growth NEW MARKET N e w Pr o duct N e w Li ne o f Busi ne ss Photo by Arian Zwegers (Flickr)
  7. 7. WHY Partner? Growth N e w M a r ke t NEW PRODUCT N e w Li ne o f Busi ne ss Photo by Kevin Dooley (Flickr)
  8. 8. WHY Partner? Growth N e w M a r ke t N e w Pr o duct NEW LINE OF BUSINESS
  9. 9. V i si o n Li ke ability W o r k St y l e YOUR BEST PARTNER Ski l l s Br a i npower A cce ss N e t w o rk Si z e Cl i e nt M i x M o ne y Et hi cs
  10. 10. YOUR Best Partner VISION LIKEABILITY WORK STYLE Skills B r a i n p ower A cce ss N e t w o rk S i z e C l i e nt M i x Money E t h i cs Photo by puuikibeach (Flickr)
  11. 11. YOUR Best Partner V i si o n L i k e ab ility Work Style SKILLS BRAINPOWER A cce ss N e t w o rk S i z e C l i e nt M i x Money E t h i cs Photo by Rubinstein (Flickr)
  12. 12. YOUR Best Partner V i si o n Li ke ability W o r k St y l e Ski l l s Br a i npower ACCESS NETWORK CLIENT MIX M o ne y Et hi cs Photo by wfyurasko (Flickr)
  13. 13. YOUR Best Partner V i si o n Li ke ability W o r k St y l e Ski l l s Br a i npower A cce ss N e t w o rk Si z e C l i e nt M i x MONEY Et hi cs Photo by Ted Murphy (Flickr)
  14. 14. YOUR Best Partner V i si o n Li ke ability W o r k St y l e Ski l l s Br a i npower A cce ss N e t w o rk Si z e C l i e nt M i x M o ne y ETHICS Photo by Justin Baeder (Flickr)
  15. 15. LESSONS (LEARNED) DUE DILIGENCE FAIR i sn’ t EQUITABLE It’s a l l a bo ut BUSINESS ( l a w yer s a nd a cco untant s t o o ) Photo by JD Hancock (Flickr)
  16. 16. QUESTIONS? Daria Steigman Steigman Communications, llc www.steigmancommunications.com 202.244.7651 daria@steigmancommunications.com @dariasteigman

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