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10 Trends to See, Watch, and Act On

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A look at 10 trends that marketers and CEOs alike need to pay attention to in 2015.

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10 Trends to See, Watch, and Act On

  1. 1. T0 See, Watch, and Act On in 2015 Daria. steigman steigman Communications, llc . , ftiltâlvlf til 1
  2. 2. Flis WPT ; i H 1 N Å 7 *a become screen agnostic
  3. 3. #2 SIIGIIIl BUSINESS move "social" beyond marketing
  4. 4. f/ ø Smash silos Share customer feedback in real time Improve recruiting and retention Engage your community (internal/ external)
  5. 5. 3 m ELEMENTS people + process +techno1ogy
  6. 6. I , - _ü_ , IL . LI_; J_ F i “ n* i T i I el. 'q_n«: “§'r ; him , Vision .925“. P'= :› 'ánëutvrñtliw ; E1113
  7. 7. 86% People who have experienced personalization and say it has influenced their purchase decisions. (25% say it has influenced them "a 1ot. ") Source: Infosys
  8. 8. HIIW D0 STIIIIIJ OUT?
  9. 9. 74 °lo Companies that said personalizing customers' purchase history has an impact on ROI. 70 ”lo Companies that said user preferences have an impact on ROI. Source: Econsultancy ⁄ Adobe
  10. 10. I! A s I! f K) U A . m l u' . i U . . . n P U nu J . .l a . , T . v5 | .r , u' I . I . . H 'Ur . L næ. n 1 | I nl VA . ..ru . U. I u . . . . . . | . . . a . I l l U MH . , u; 1 I I å« . .I. Il . kt f. T U U , I t . U . . . r H . n. .U I I v . u . ..v1 , . ' jgsâ-*xa
  11. 11. #4 THIIIII IIISUIIL stand out from the crowd
  12. 12. zyouaig0uJtuhcrac“ Happy New Year, folks. Wishing you all a fantastic 2015!
  13. 13. år Til QITiiil. i.cLiSI *fram á⁄eJJJ
  14. 14. "Content with relevant imagea gem 94 percent more viewa than /7 : i ru : a: : itw-xvnut 1:1 din : Il u
  15. 15. 70+ IIIIIIIUII Photos and videos shared daily on Instagram. 300 million Instagram users worldwide. 30+ IlIIIIO| I "Likes" per day.
  16. 16. Pinterest is the second largest driver of traffic to blogs and other Web sites. 70 million Pinterest users worldwide. 00% Pinterest users who are women.
  17. 17. . l| I nl “æIIVIFIWF rulnrr” äåikåfllási, ,rv-ëinçnr rzánnâj. «
  18. 18. INSIDE PÅYÅGONIÅ _ “ENVIRONMENTAL AND SOCIAL I "ESPONSIBILITY
  19. 19. 3133:' " . x -' J. u' , .'›*-*-'«»<. -r---'›-*"' " x. ,u. _.-. .,z "Å v. = vw 1mm. .. ; Um nu. .. o G* ”h” _
  20. 20. Uploads Date aødedlnrwen-oldell) v Ghd v mwrwrlm COHES nnmrlr- I, y:«; -n(-| rr_)h INN-p : hud _Ån'.1y' Irprvwrlr' l What Ih-v Plurk ' r Tuba' Ruhnu luncvllosl) PI-: s-: IIl--l h, Palau-una. ) Thu« W uhm-ss in lIlv: Wall Lunvvnlirnnul Imwn Is a. -v-m '- r; "' -: "'r*l- Hz' »-›'r ' . 'i '- 5 . c Il. UI »i -t-v-us [han In l| »- Khataris. “Find AwJy I: |›I'-lJI-: l. The hllhnu. Å LII-r R--x II-: nI PnIJnn-nl. : Vlnnnrlfs P. Ih)_| mi. : Mwnis Pamgunirfs ÅIpl Japan hy Van Ivy hIcsunmins by Barry , Synchullai Lighrncrghl , Lighlwwiglu Synchilla? ---v--. _ v, ..v. ›r-u›_. _ IL. -" u , -.-_1*n ›'. .› ›, CC c; l . PaI. .r_| r-rIi.1hI-H| 's T10'. I in 1 Dervp Water Pilexito Fang min W-. ssxu-rr". Rr-Hn X trfinrljluany Episodw 1 Pamgr-nin klon! Ifnudini' Ihe Nn-Ilhvlnr 'sky Pullnvul Iluwn Park« . -. «- - - . -› Hour. , Vukl Tr
  21. 21. , i L f: __ curv u-rsoor N k * r r' ' 1 " l - I ç - 40k I ⁄ T. H x m . _ Iceland On Stranger Tiden U v f I Into Ihr Drrl IJ-'v far TIv- EHln-nx. r I " I-'TIIV/ ll 4 x . ⁄ n i . f 1 H ' I , rig ' 'W , ' *ø- . æ- '__, ,(-. . s« cur- . . _ , _ ›, rw? .k _ of, _ ' T "m 7,. - 'v _ . .._ , pg-xx Kashmir Collin - - - i - “m h” W005" 1_ V Dramondsenen Revrew 'Kom Pngen-Unlangled ”° ““ “' ' FI'. IIi. VorlrITorzr20l-l _ TIrv-LrI-*nI . mx CImnrpron Featured Shows i a I? “ 'x › / _ I, u. , Å _ - rr '4- ' FT | .J nu '- - 7- t. 7,7i ' PANDÅNÅVIÅ ' sure roun t 4); .æ- : T n« r I . . +_T. . r I
  22. 22. ⁄ v z« : vann mr onulN/ l NY GIKIfIIIU UD U UTODDIHQ III M1181' IC3'S rmountalns ': s. : SIIOWIJOHIUIIIU I. .. rtarctrca P z '13' 3.1;" Lunn, 1-, . --va . lII“
  23. 23. IIEII BULL "gives you wings"
  24. 24. L _ j 17"' _ , r T* r v . . _rg 3 * , r ;1 f › _ "i 3 I F I “i I . V g › "r ' 'r I i , | '. [- Lr . . ”få ' l. “. . . -. . 'x ; i = . ' r . 5x3 better tools to help you do your job
  25. 25. PANDORÅ It's a new kind of radio - stations that ; Jlay only music you like
  26. 26. sContactually FORINDMDUALS roamws Aeoutus Follow up consistently and effortlessly. Take the guesswork out of who to contact and what to say. Our system will amomancally prompt you to reconnect with your most Important contacts when It matters the most. well give you helpful context dues like social updates and recent comrersations to heipyou connect in a personal. genuine way. Through our introductions feature. email templates. and amtie sharing you will eliminate the obstacle 0M know I should follow up. but what should I say? Teil me more about these features ›
  27. 27. AI Hunnen “hos N' Arwon WSJbioc luvvardliun-rr non; Small Duzzncsa i n', Smal: lim. nor. : lmrm-u -aorksruilnq Marit-ing DH ilevcloovrreni I! log: HR Somcns Irlersecirrtg Wrihi umrre Sc Ienu: u' imenomcna u N0'L. ' " rvwr . 'mic On No w ii l vnlubon' Hmm Tha Last Holiday Show Mon Data on Artribuirng the Sony Attack Wadnasday rounwup The Roñocung Pool Tuesday round-up U. S. opposos Oklahoma pin on health can
  28. 28. ._. . . _. ! * . V r', _ [ til ' 'u . . , . x«| . 1 x 'y , L . , a : ⁄ . . * I ä W Capture people where they are
  29. 29. There are more mobile phone owners than toothbrush owners. “Q Source: 60 Second Marketer
  30. 30. ., N , gt-L ; -:. «.- '. L . f? ? K ". t . . Spending on mobile search in 20150 Source: eMarketer
  31. 31. 7 i Percentage of people who complete their task within one hour (vs. 30% for desktop) Source: Mobile Marketer / 60 Second Maæketer
  32. 32. TH i: i? *7 i JÅCJ 3i“a/ J_⁄; _i -J -l "C Cola . | M I. widenrailiiqmore qfwient ⁄ p/ Å thwwoicemail. " “R Source: "Coca-Cola Just Killed Voicemail" / Business Insider
  33. 33. MIIIIITES Speed in which text messages are read upon receipt. Source: C'I'IA. org / 60 Second Marketer
  34. 34. u' ' u”, r 0 7 [ I . k i . › . . i , Percentage of Facebook ad revenue from mobile. Source: Facebook
  35. 35. insirfgr-iixcoâ! .a. nc›: '.t. '"'ar*i: ]eñ; ig; ;
  36. 36. Promoted Pins launching in 2015.
  37. 37. PINPOINT TMIGETING gender, geography, interest, website visited, look-a-like, followers, search, keyword (or keyword tweeted), audience. Mobile/ operating system, Source: Twitter - -
  38. 38. 5 J; i : i i i 51"' honesty and openness
  39. 39. Stop Making Excuses!
  40. 40. 'gl "Cnæplogceo are oonoidered the mønt truoted oource. .. 'The public wanm to hear directlgfrom emplogøea (IA antbanoadnrofor the company" Source: Edelman Trust Barometer 2014
  41. 41. 15,75 REtH/ .GIIJEP
  42. 42. l " i T' W J; F [ Mr “ i L . J , V, i F L _ ; Ålêlmr v “ " AVI-: guê: ,. d n' Hi' 'n , , - w väggggrrlq. g _ x me. ”Vig lig; i V . lilv 'v, y,, fl›r. ,gk? f
  43. 43. "'I 've aeertjiye or emigranter demais in mg, Life that made me titinit the world was, about tccitnnge. qipple 2, iileiezcaoe, google, iPhone. .. liten Øcttltzzt. 'lt tude dmi land of annuum. " Chris Dixon, Andreesson Horowitz
  44. 44. .. .., .. 2 . f . . . iii? . . ZJ/ , : if . . , li , Ca/ i
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  46. 46. .w w i, - *k-v-ANA-. ÅQ _. '›. ,.«_ -_ __, ,

A look at 10 trends that marketers and CEOs alike need to pay attention to in 2015.

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