The Colonel captured the brass ring with BALLS, BRANDING & BRAVADO . . . . DETERMINATION got him through 1000 rejections to build the world’s most successful franchise with his first $105 Social Security check. Get his marketing Success Strategy.
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FROM THE COLONEL
flat broke at 65 he
re-invented himself and
his business and went on to
become a multi-millionaire . . .
Success doesn’t care
how old you are!
. . .what about you,
what’s your destiny?
. . . a runaway at 12, a discharged seasick
private at 16, a trolley car conductor, a
steamboat pilot, a railroad fireman, a fired
Prudential Insurance salesman, a dis-barred
lawyer and an unsuccessful politician . . .
ignorance on fire
. . .even his brother-in-law weighed-in when The Colonel’s frustrated first wife
left him, took the kids and moved back home with her parents. . .
opinion of you
is not your
reality . . .
. . . what about you, anyone rain on your dreams?
“She had no business marrying
a no-good fellow like you who can’t hold a job!”
. . .don’t let anyone
steal your dreams . . .
I made a resolve then that I was going
to amount to something if I could.
And no hours, nor amount of labor,
nor amount of money would deter me
from giving the best that there was in me.
And I have done that ever since,
and I win by it . . .
. . .he went
to what he knew . . .
And he knew how
to cook! Sanders
crafted a whole new
system to cook fried
chicken, by first coating it
in 11secret herbs & spices
and then moved the
chicken from the pan to
the pressure fryer to seal
in the taste popularizing
his 124 seat restaurant
. . .bring your stories
and life experiences
with you . . .
success arrived with 11 herbs & spices
and that Secret Recipe popularized his 142 seat restaurant motel and his “Finger
Lickin’ good chicken”. . . but 20 years later a freeway drove Sanders’ customers
elsewhere —forced to auction the business off he made just enough to cover his bills!
SANDERS WAS BROKE at 65!
one has to
every failure can be
a stepping stone to
we can either choose to
live with the lemons
or make lemonade
what would you do?
what would you do
with your last $105?
65 & flat broke, Sanders took all the money he had
from his first Social Security Check and used it to build
a new business.
With $105 he set out to visit potential franchisees
and pitch them on his Secret Recipe. He slept in
his car; shaved in service station bathrooms and
was turned down more than 1000 times!
How many “NOs” did you get today?
I think a dream is just a suggestion
to start something out, do something
and a strategy
?11 HERBS & SPICES and 3 CRUCIAL INGREDIENTS
1. marketing made the sales easy
2. duplicable system—pots & a Secret Recipe
3. unique brand
THE COLONEL’S SUCCESS SAUCE:
The Colonel knew triggers
The Mystique Trigger
keeps us intrigued with
What the heck is in
that Secret Recipe
and those11 herbs and
spices? . . . Give it up girls—
That’s The Colonel’s Secret!
. . .do you?
Mystique flirts with us, and so
did The Colonel . . .this old
commercial is a little “creepy”,
but it’s an attention grabber . . .
click on“the finger”to view this 1967 commercial and see The Colonel in action!
What about your videos? Do you spark imagination?
Got a little mystique in your clips?
had a duplicable system
. . .are you using one?
The System: Just use
the tools, follow the
instructions & do it
could be successful . . .
you can be too!
. . . and a Unique Brand. . .what’s yours?
with Pete Harman, the First Franchisee
The Colonel devised the ultimate marketing plan by re-fashioning
himself after the Kentucky Colonel cartoon he’d seen as a kid with
the requisite mustache and signature goatee. However, the white
suit addition was a complete “fluke”— unable to change from a
Florida visit, The Colonel disembarked from his flight to the waiting
press who declared, “That’s the most impressive man I’ve ever
seen in that white suit”.
The Kentucky Colonel Cartoon
. . .the light bulb went on
“The light bulb really
went on for him at that
point, he said, If I stood
out—that’s really what I
want to do!”
Shirley Topmiller, The Colonel’s secretary
. . .gotta light bulb idea?
it’s not over until you win!
The Colonel did it again at 83! He and his
wife wanted to franchise a small restaurant
they had created but The Heublein Company
claimed trademark infringement—The Colonel
filed a damages claim for $122 million dollars for
illegally interfering with his right to do business
and won an out of court settlement. Ultimately
Sanders give most of his money to various
charities even paying for over 800 college
scholarships out of his own pocket!
. . .don’t stop running
. . .it’s not over until you win
“The easy way is efficacious and speedy, the hard
way arduous and long. But, as the clock ticks,
the easy way becomes harder and the hard way
And as the calendar records the years, it
becomes increasingly evident that the easy
way rests hazardously upon
shifting sands, whereas the
hard way builds solidly a
foundation of confidence
that cannot be swept away.
package it all
with leading edge
we can help you win . . .if you let us!
define your BRAND
STORIES& life experiences
. . . don’t be a copycat
Let us help you define your Pop-Up Personality,
craft your Unique Brand, and discover
your Target Audience — build a successful
marketing strategy just like The Colonel and
grow your network marketing business!
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