CEOs Brand & Startups Brand

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Personal e Branding - why CEOs need to be a brand

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CEOs Brand & Startups Brand

  1. 1. Startup Brand & CEO Brand Daphna Kronberger Netzer http://webkarma.net/ https://www.facebook.com/DsWebKarma http://il.linkedin.com/in/netzerdaphna
  2. 2. President Obama Robby, a 9 year old A year ago no one knew who he was …. Today he’s a brand Kid President ,a welcomed guest at the White House
  3. 3. Business Identity •Logo •Slogan •Color •Sign •Font
  4. 4. Brand • Marketing message • Values • Story • Perception • Relationship • Guarantee • Promise • Rumor • Myth • Image • Behavior • Feeling • Experience • Association
  5. 5. Personal e Brand A systematic proses in which an individual establishes a sustainable awareness, reputation and popularity related to a specific area of expertise
  6. 6. Branded CEOs
  7. 7. CEO Brand & Startup Brand Reputation and business results Ability to share company news Direct communication Inspiration to employees Weber Shandwick report 2012 (600 senior executives from 10 markets worldwide)

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