1.
FOCUS on MOBILE VAS

2.
ABOUT ME
Previous company: Blue Ocean Operating
Management (VAS & Call Center Myanmar), VNPT
Global (member of Mobifone Vietnam), NaiScorp
(search engine Socbay.com), Tinh Van Group
(search engine Xalo.vn), Viettel
Mr. Dao Minh Anh
http://vn.linkedin.com/in/daominhanh
manh85tb@gmail.com

3.
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION

4.
MYANMAR OVERVIEW
 Capital: Naypyidaw
 Largest city: Yangon
 Language: Burmese
 Currency: Kyat (MMK)
 Population estimate: 61.1 mil (2012)
 GDP per capita: USD 915
 Religion: 80% Buddhist
 New year holiday: April
 Mobile density : 5% population
 Operators: MPT, Ooredoo, Telenor, MECtel

5.
MOBILE MARKET OVERVIEW
“The last Gold
mine of
World’s Mobile
Market”
HOT growth
from 2014.
Myanmar
people love
mobile VAS
(surveyed)

6.
OPERATORS
• Military telecom
• 2014: 300 – 500 BTS
• only CDMA
Ooredoo
• Qatar telecom
• 2014: 500 – 1,000 BTS
• GSM 3G, 4G
Telenor
MPT
• Myanmar Post and
Telecommunication
• 2014: 1,500 – 2,000 BTS
• CDMA, GSM 2.5G, 3G
MECtel
• Norway Telecom
• 2014: 500 – 7,00 BTS
• GSM 2.5G, 3G
 Before 2014: 90% market belong to MPT
 Ooredoo & Telenor get mobile license from Feb 2014, estimate launching after 06 month
 Ooredoo launching at 2nd August, 2014, Telenor launching at 27th September, 2014.
 MPT joint operation with KDDI & Sumitomo from July, 2014. YTP on the way to get mobile license
Almost biggest tender in the world appeared in Myanmar

7.
SIM CARD
500
300
150
120
1.6 1.3
22 22
320
170
150
10
5
0
100
200
300
400
500
600
Before
2012
Jun-13 Dec-13 Jun-14 Dec-14 From
2015
For local
1 time (for foreigner)
Market (for foreigner)
USD
2013, 2014:
- 50 kyats / 01 min call
- 25 kyats / 01 sms

8.
MOBILE SUBSCRIBER
-
20
40
60
80
2012
2013
2014
2015
2016
2017
0.08 0.28 2.4 5.8 12.96
22.68
2.5 4.0 12
28.80
43.2
64.8
Using VAS Subscriber
Unit: Millions
Dec 2013: MPT have 280,000 VAS users
June 2014: MPT have 6 mil subcribers
Current VAS ARPU: 1.8 – 2 USD

9.
CONSUMER
Female
growth
trend slowly
90% current market share in big city
majority
Male over
24 years old
Over 40% current consumer market share of middle class income and above. The rest
of consumer will strong growth from 2015, after Telenor & Ooredoo launching
Consumer market share (2013 survey)

10.
MOBILE HANDSET
Nokia
25%
Samsung
15%
Sony E.
7%
ZTE
10%
Huawei
19%
Others
24%
Handset brand survey 2013
Mobile Device:
60% smart-phone
30% features phone
10% low-end
Smart-phone: over 85% Android OS

11.
CURRENT VAS SERVICES
MCA
IVR Service
SMS Service
CRBT Service
Miss Call Alert, provide
by MPT, MECtel
Providers: Blue Ocean
 Voice Blast
 Call center
VAS subscriber market share chart, June 2014
Providers: Blue Ocean, eTrade,
MTS
 SMS content
 SMS marketing
 SMS charging for lease

12.
CURRENT CONTENT
Text-
based
Music
& Clip
AppsGAME
• Biggest provider is Blue Ocean
• Popular content: news, horoscope,..
• Already have some local small mobile
game studio, almost is FREE
• Currently download ringtone, clip are
not popular because data speed is low
• Almost mobile application only
avaiable with Android OS
100% SMS content is text-based

13.
CURRENT ADVERTISING TYPE
• already run some VAS
testing campaign
• Facebook is very
popular• only SMS blast (no
SMS brandname)
Social network website
TV & Radio
 2014 is the right time for test VAS advertising channel.
 Traditional advertising channel (TV, Radio, …) domination.
 Consumers are quite trust about advertising.

14.
CURRENT VAS COMPANY
 Call center, customer care:
 Blue Ocean (450 seats, expanding)
 MTS (100 - 150 seats)
 SMS provider: Blue Ocean, eTrade, MTS
 IVR provider: Blue Ocean
 CRBT platfrom: Huawei, ZTE
 MCA: Huawei, TMHC
 Content Provider for VAS:
 Myanmar song license: Music Legacy
 News: BBC, mizzima, eleven,..
June 2014, under 10 VAS company in Myanmar

15.
HOT SERVICES 2014 - 2016
1
2
3
4
E-Com
APPs
CRBT
Content
e-commerce model began to appear from
2014, most of them target on mobile
Localized mobile application content is an
inevitable trend
CRBT will continous keep position of Top VAS
service high revenue for the early of market
Content for VAS is still limited resources in
Myanmar. Expanding for music, clip, game
All VAS services are very potential in this time, but most of them must be influence
by Telecom infrastructure

16.
HOT CONTENT 2014 - 2016
Myanmar people
especially love music
Entertaiment news, Horoscope; Tarot
Tips: football betting tips, love tips,..
Music: CRBT, ringtone
Online Game localize
Entertaiment Portal (apps/wap version)
Forecast based on digital content survey 2013 and reality revenue

17.
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION

18.
OVERVIEW
Internet is still limited resources in Myanmar.
Internet density: 1.63 % population
Burmese language content on Internet is limited.
But Facebook is popular
Popular place can access Internet in Myanmar
 Internet shop
 Home
 Mobile
 Big hotel
Appropriate time to dominate the market

19.
INFRASTRUCTURE
Myanmar International cable backbone
 ISP:
 MPT, MECtel
 RED LINK (Redlink Communications)
 YTP (Yantanarpon Teleport)
 Bandwidth
 Domestic: 20 Gbps
 International gateway: 4 Gbps
 Total Internet user: around 01 mil
 Type of Internet connection:
 Line: charge fee by data package
 Wireless / Wiremax: charge fee by data package
 Mobile data: charge fee by duration (block 04 kyats / 01 min CDMA and 02
kyats / 01 min GSM) with MPT, Ooredoo charge 20 kyats / 01 MB.
 Reality Internet speed: 80 – 150 KBs with good connection

20.
ISP MARKET SHARE 2014-2016
10% 20%
45%25%
Operators1
YTP3
RED LINK 2
Others 4
This period is the construction phase of the ISP infrastructure. user
charges start fall from the last of 2014
Ooredoo & Telenor
domination

21.
WEBSITE IN MYANMAR
 Popular websites are e-news
 Almost of them have both English & Burmese version
 Update new content slowly
 Popular music, video clip sharing: Youtube (no local website)
 Social network popular: Facebook
 Popular search engine: Google.com.mm
 Quality to search is not really good, because differences of Burmese language
 No local search engine
 Type of websites potential:
 E-commercial
 Entertaiment portal
 Music / Clip portal
 Search engine

22.
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION

23.
CONCLUSION
 Myanmar is potential digital content market
 Booming time comming soon ( 2015 )
 This is the right time for dominate market
 Which the effective VAS services/advertising in Myanmar ?
 Communicate now for open new chances
manh85tb@gmail.com