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FOCUS on MOBILE VAS
ABOUT ME
Previous company: Blue Ocean Operating
Management (VAS & Call Center Myanmar), VNPT
Global (member of Mobifone Vi...
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION
MYANMAR OVERVIEW
 Capital: Naypyidaw
 Largest city: Yangon
 Language: Burmese
 Currency: Kyat (MMK)
 Population estim...
MOBILE MARKET OVERVIEW
“The last Gold
mine of
World’s Mobile
Market”
HOT growth
from 2014.
Myanmar
people love
mobile VAS
...
OPERATORS
• Military telecom
• 2014: 300 – 500 BTS
• only CDMA
Ooredoo
• Qatar telecom
• 2014: 500 – 1,000 BTS
• GSM 3G, 4...
SIM CARD
500
300
150
120
1.6 1.3
22 22
320
170
150
10
5
0
100
200
300
400
500
600
Before
2012
Jun-13 Dec-13 Jun-14 Dec-14 ...
MOBILE SUBSCRIBER
-
20
40
60
80
2012
2013
2014
2015
2016
2017
0.08 0.28 2.4 5.8 12.96
22.68
2.5 4.0 12
28.80
43.2
64.8
Usi...
CONSUMER
Female
growth
trend slowly
90% current market share in big city
majority
Male over
24 years old
Over 40% current ...
MOBILE HANDSET
Nokia
25%
Samsung
15%
Sony E.
7%
ZTE
10%
Huawei
19%
Others
24%
Handset brand survey 2013
Mobile Device:
6...
CURRENT VAS SERVICES
MCA
IVR Service
SMS Service
CRBT Service
Miss Call Alert, provide
by MPT, MECtel
Providers: Blue Ocea...
CURRENT CONTENT
Text-
based
Music
& Clip
AppsGAME
• Biggest provider is Blue Ocean
• Popular content: news, horoscope,..
•...
CURRENT ADVERTISING TYPE
• already run some VAS
testing campaign
• Facebook is very
popular• only SMS blast (no
SMS brandn...
CURRENT VAS COMPANY
 Call center, customer care:
 Blue Ocean (450 seats, expanding)
 MTS (100 - 150 seats)
 SMS provid...
HOT SERVICES 2014 - 2016
1
2
3
4
E-Com
APPs
CRBT
Content
e-commerce model began to appear from
2014, most of them target o...
HOT CONTENT 2014 - 2016
Myanmar people
especially love music
Entertaiment news, Horoscope; Tarot
Tips: football betting ti...
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION
OVERVIEW
Internet is still limited resources in Myanmar.
Internet density: 1.63 % population
Burmese language content on I...
INFRASTRUCTURE
Myanmar International cable backbone
 ISP:
 MPT, MECtel
 RED LINK (Redlink Communications)
 YTP (Yantan...
ISP MARKET SHARE 2014-2016
10% 20%
45%25%
Operators1
YTP3
RED LINK 2
Others 4
This period is the construction phase of the...
WEBSITE IN MYANMAR
 Popular websites are e-news
 Almost of them have both English & Burmese version
 Update new content...
CONTENTS
MYANMAR OVERVIEW
MOBILE MARKET
INTERNET MARKET
CONCLUSION
CONCLUSION
 Myanmar is potential digital content market
 Booming time comming soon ( 2015 )
 This is the right time for...
Myanmar Digital Content (focus on mobile VAS) overview  2014
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Myanmar Digital Content (focus on mobile VAS) overview 2014

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Digital content (focus on mobile VAS) market in Myanmar 2014. Information about operators, customer, mobile handset, services, content, Internet,... forecast based on survey and reality revenue. Please kindly contact email: manh85tb@gmail.com if you want to invest, open new digital content / mobile vas business in Myanmar

Published in: Mobile, Technology, Business

Myanmar Digital Content (focus on mobile VAS) overview 2014

  1. 1. FOCUS on MOBILE VAS
  2. 2. ABOUT ME Previous company: Blue Ocean Operating Management (VAS & Call Center Myanmar), VNPT Global (member of Mobifone Vietnam), NaiScorp (search engine Socbay.com), Tinh Van Group (search engine Xalo.vn), Viettel Mr. Dao Minh Anh http://vn.linkedin.com/in/daominhanh manh85tb@gmail.com
  3. 3. CONTENTS MYANMAR OVERVIEW MOBILE MARKET INTERNET MARKET CONCLUSION
  4. 4. MYANMAR OVERVIEW  Capital: Naypyidaw  Largest city: Yangon  Language: Burmese  Currency: Kyat (MMK)  Population estimate: 61.1 mil (2012)  GDP per capita: USD 915  Religion: 80% Buddhist  New year holiday: April  Mobile density : 5% population  Operators: MPT, Ooredoo, Telenor, MECtel
  5. 5. MOBILE MARKET OVERVIEW “The last Gold mine of World’s Mobile Market” HOT growth from 2014. Myanmar people love mobile VAS (surveyed)
  6. 6. OPERATORS • Military telecom • 2014: 300 – 500 BTS • only CDMA Ooredoo • Qatar telecom • 2014: 500 – 1,000 BTS • GSM 3G, 4G Telenor MPT • Myanmar Post and Telecommunication • 2014: 1,500 – 2,000 BTS • CDMA, GSM 2.5G, 3G MECtel • Norway Telecom • 2014: 500 – 7,00 BTS • GSM 2.5G, 3G  Before 2014: 90% market belong to MPT  Ooredoo & Telenor get mobile license from Feb 2014, estimate launching after 06 month  Ooredoo launching at 2nd August, 2014, Telenor launching at 27th September, 2014.  MPT joint operation with KDDI & Sumitomo from July, 2014. YTP on the way to get mobile license Almost biggest tender in the world appeared in Myanmar
  7. 7. SIM CARD 500 300 150 120 1.6 1.3 22 22 320 170 150 10 5 0 100 200 300 400 500 600 Before 2012 Jun-13 Dec-13 Jun-14 Dec-14 From 2015 For local 1 time (for foreigner) Market (for foreigner) USD 2013, 2014: - 50 kyats / 01 min call - 25 kyats / 01 sms
  8. 8. MOBILE SUBSCRIBER - 20 40 60 80 2012 2013 2014 2015 2016 2017 0.08 0.28 2.4 5.8 12.96 22.68 2.5 4.0 12 28.80 43.2 64.8 Using VAS Subscriber Unit: Millions Dec 2013: MPT have 280,000 VAS users June 2014: MPT have 6 mil subcribers Current VAS ARPU: 1.8 – 2 USD
  9. 9. CONSUMER Female growth trend slowly 90% current market share in big city majority Male over 24 years old Over 40% current consumer market share of middle class income and above. The rest of consumer will strong growth from 2015, after Telenor & Ooredoo launching Consumer market share (2013 survey)
  10. 10. MOBILE HANDSET Nokia 25% Samsung 15% Sony E. 7% ZTE 10% Huawei 19% Others 24% Handset brand survey 2013 Mobile Device: 60% smart-phone 30% features phone 10% low-end Smart-phone: over 85% Android OS
  11. 11. CURRENT VAS SERVICES MCA IVR Service SMS Service CRBT Service Miss Call Alert, provide by MPT, MECtel Providers: Blue Ocean  Voice Blast  Call center VAS subscriber market share chart, June 2014 Providers: Blue Ocean, eTrade, MTS  SMS content  SMS marketing  SMS charging for lease
  12. 12. CURRENT CONTENT Text- based Music & Clip AppsGAME • Biggest provider is Blue Ocean • Popular content: news, horoscope,.. • Already have some local small mobile game studio, almost is FREE • Currently download ringtone, clip are not popular because data speed is low • Almost mobile application only avaiable with Android OS 100% SMS content is text-based
  13. 13. CURRENT ADVERTISING TYPE • already run some VAS testing campaign • Facebook is very popular• only SMS blast (no SMS brandname) Social network website TV & Radio  2014 is the right time for test VAS advertising channel.  Traditional advertising channel (TV, Radio, …) domination.  Consumers are quite trust about advertising.
  14. 14. CURRENT VAS COMPANY  Call center, customer care:  Blue Ocean (450 seats, expanding)  MTS (100 - 150 seats)  SMS provider: Blue Ocean, eTrade, MTS  IVR provider: Blue Ocean  CRBT platfrom: Huawei, ZTE  MCA: Huawei, TMHC  Content Provider for VAS:  Myanmar song license: Music Legacy  News: BBC, mizzima, eleven,.. June 2014, under 10 VAS company in Myanmar
  15. 15. HOT SERVICES 2014 - 2016 1 2 3 4 E-Com APPs CRBT Content e-commerce model began to appear from 2014, most of them target on mobile Localized mobile application content is an inevitable trend CRBT will continous keep position of Top VAS service high revenue for the early of market Content for VAS is still limited resources in Myanmar. Expanding for music, clip, game All VAS services are very potential in this time, but most of them must be influence by Telecom infrastructure
  16. 16. HOT CONTENT 2014 - 2016 Myanmar people especially love music Entertaiment news, Horoscope; Tarot Tips: football betting tips, love tips,.. Music: CRBT, ringtone Online Game localize Entertaiment Portal (apps/wap version) Forecast based on digital content survey 2013 and reality revenue
  17. 17. CONTENTS MYANMAR OVERVIEW MOBILE MARKET INTERNET MARKET CONCLUSION
  18. 18. OVERVIEW Internet is still limited resources in Myanmar. Internet density: 1.63 % population Burmese language content on Internet is limited. But Facebook is popular Popular place can access Internet in Myanmar  Internet shop  Home  Mobile  Big hotel Appropriate time to dominate the market
  19. 19. INFRASTRUCTURE Myanmar International cable backbone  ISP:  MPT, MECtel  RED LINK (Redlink Communications)  YTP (Yantanarpon Teleport)  Bandwidth  Domestic: 20 Gbps  International gateway: 4 Gbps  Total Internet user: around 01 mil  Type of Internet connection:  Line: charge fee by data package  Wireless / Wiremax: charge fee by data package  Mobile data: charge fee by duration (block 04 kyats / 01 min CDMA and 02 kyats / 01 min GSM) with MPT, Ooredoo charge 20 kyats / 01 MB.  Reality Internet speed: 80 – 150 KBs with good connection
  20. 20. ISP MARKET SHARE 2014-2016 10% 20% 45%25% Operators1 YTP3 RED LINK 2 Others 4 This period is the construction phase of the ISP infrastructure. user charges start fall from the last of 2014 Ooredoo & Telenor domination
  21. 21. WEBSITE IN MYANMAR  Popular websites are e-news  Almost of them have both English & Burmese version  Update new content slowly  Popular music, video clip sharing: Youtube (no local website)  Social network popular: Facebook  Popular search engine: Google.com.mm  Quality to search is not really good, because differences of Burmese language  No local search engine  Type of websites potential:  E-commercial  Entertaiment portal  Music / Clip portal  Search engine
  22. 22. CONTENTS MYANMAR OVERVIEW MOBILE MARKET INTERNET MARKET CONCLUSION
  23. 23. CONCLUSION  Myanmar is potential digital content market  Booming time comming soon ( 2015 )  This is the right time for dominate market  Which the effective VAS services/advertising in Myanmar ?  Communicate now for open new chances manh85tb@gmail.com

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