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10 step check-list to setting your Facebook business page so you get more business!


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10 step check-list to setting your Facebook business page so you get more business!

  1. 1. 10 step checklist to optimizing your business’s Facebook page Dan Willersdorf Websites Made For You
  2. 2. Why Use Facebook for Your Business? <ul><li>Countries of the World by Population </li></ul><ul><li>1.3 Billion => China </li></ul><ul><li>1.2 Billion => India </li></ul><ul><li>800 Million => Facebook </li></ul>
  3. 3. Facebook => 10.6 million => 54% (13%) (25%) (26%) (16%) (20%)
  4. 4. “ I don’t know how to set it up” <ul><li>10 point checklist </li></ul><ul><li>Claim your Facebook username - make this the same as your website eg </li></ul><ul><li>All information fields filled out, including phone number and website easy to see </li></ul><ul><li>Claim your Facebook “place page” so mobile users can check in </li></ul><ul><li>All information (keywords, addresses, phone numbers) to match your website and other social media profiles for SEO purposes </li></ul><ul><li>Give people a reason to become fans of your page & tell them exactly what you want them to do once they get to your page (eg “Click the “Like” button to like our page to receive cool tips on Social Media Strategies” </li></ul>
  5. 5. 10 point checklist Part 2 <ul><li>Brand your company with a full size profile picture (180x540 px) </li></ul><ul><li>Branded photo strip </li></ul><ul><li>Use a custom welcome page ( < 500 px) for new visitors with a call to action and reasons to like you </li></ul><ul><li>Use fan-gating </li></ul><ul><li>Have a Facebook “Like” button or Facebook feed on your website </li></ul>
  6. 6. How to get 70% more fans? <ul><li>Studies have shown a welcome page and reveal tab means at 70% greater click-through rate to likes </li></ul><ul><li>What is a welcome page and reveal tab? </li></ul><ul><li>Show example on next slide </li></ul>
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  11. 11. Rules & Must do’s <ul><li>Do not use a personal profile page as a business page – otherwise you can be banned </li></ul><ul><li> (but backup information first) </li></ul><ul><li>Use the 3 point checklist before posting (newsaper/google/mother) </li></ul><ul><li>Monitor the page, remove spam and report spammers, Set up your profanity settings </li></ul><ul><li>Monitor your Facebook insights </li></ul>
  12. 12. What now? <ul><li>Get a more detailed version of this report in a .pdf download at </li></ul><ul><li> </li></ul><ul><li>*Feel free to share with those you think may find it useful but please post feedback on my wall if you found it useful </li></ul><ul><li>Websites Made For You available for </li></ul><ul><li>Facebook Business Page Development </li></ul><ul><li>Social Media Training </li></ul><ul><li>Website Design </li></ul><ul><li>[email_address] </li></ul><ul><li>Dan Willersdorf Ph 0407 001 326 </li></ul>