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Microsoft Azure
Business transformation Digital age
Business Model
Value Chain
Microsoft Azure 3
• How do you experiment and innovate?
• How do you understand customer behaviors?
• How do you reduce to...
Microsoft Azure
Embrace the API
economy
Low cost, Agile and works with legacy
Microsoft Azure
Rise of the APIs (Application Programming Interface)
• Open APIs or Public APIs are the “tip of the iceber...
Microsoft Azure
APIs enable companies to grow and innovate
App
App App
AppApp
direct monetisation
indirect
monetisation
in...
Microsoft Azure
APIs enable companies to grow and innovate
App
App App
AppApp
twilio
Internal
Partners
Consumers
3rd party...
Microsoft Azure
• Crowdsourcing
• Mobile Gateway replacement
• Front end modernisation with legacy backend
• Social, gamif...
9
Microsoft Azure
API MANAGEMENT
Monetize
digital
assets
Transform
product to
platform
content
channels
Create Drive
interna...
Microsoft Azure
API
Publisher portal
Proxy
Developer PortalDevelopers
Apps
Publisher/Admin
Microsoft Azure
API Management Key Concepts
OPERATIONS
Highly configurable
Provide control over URL mapping, query & path
...
Microsoft Azure
Developer Experience
Self-Registration
Subscriptions
Documentation
Console
Issues Forum
Dashboard
Admin Ex...
Microsoft Azure
Launch customer highlights
15
A portfolio of APIs, SDKs and apps that enable developers to easily add intelligent
services, such as vision or speech cap...
Understand the data around
your application
PROJECT OXFORD
Coming soon:
Conceptual Architecture
API Management Services
Technology Providers
Subscription
Services
Publication
Services
Throttling...
Transformation through the API
Transformation through the API
Transformation through the API
Transformation through the API
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Transformation through the API

Use API to transform your business. Fast start using Azure API Management

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Transformation through the API

  1. 1. Microsoft Azure Business transformation Digital age Business Model Value Chain
  2. 2. Microsoft Azure 3 • How do you experiment and innovate? • How do you understand customer behaviors? • How do you reduce total time to market? • How do you keep costs low? • How do you integrate? • How do you make your legacy apps modern? • How do you protect your core business systems? Ask yourself
  3. 3. Microsoft Azure Embrace the API economy Low cost, Agile and works with legacy
  4. 4. Microsoft Azure Rise of the APIs (Application Programming Interface) • Open APIs or Public APIs are the “tip of the iceberg” • Continuous robust growth, fueled by mobile, cloud, big data, Internet of things • APIs are drivers of innovation in the enterprises
  5. 5. Microsoft Azure APIs enable companies to grow and innovate App App App AppApp direct monetisation indirect monetisation indirect monetisation Consumer Always connected on the go Apps on devices Internal Developers Workforce productivity Internal application Partners Business development tool Reduces friction “mask dirty laundry” 3rd party Enterprises consume services to enrich & grow their own business API is the product
  6. 6. Microsoft Azure APIs enable companies to grow and innovate App App App AppApp twilio Internal Partners Consumers 3rd party enterprises API is the product
  7. 7. Microsoft Azure • Crowdsourcing • Mobile Gateway replacement • Front end modernisation with legacy backend • Social, gamification and creative UI • Branch office transformation • Offshore test/dev, licensee, reduce cost and improved efficiency in the SDLC (software development lifecycle) API Management Maximises flexibility and innovation while reducing risk and minimising costs Scenarios deployed in the market
  8. 8. 9
  9. 9. Microsoft Azure API MANAGEMENT Monetize digital assets Transform product to platform content channels Create Drive internal agility
  10. 10. Microsoft Azure API Publisher portal Proxy Developer PortalDevelopers Apps Publisher/Admin
  11. 11. Microsoft Azure API Management Key Concepts OPERATIONS Highly configurable Provide control over URL mapping, query & path parameters, request/response content and operation response caching Rate limit, quotas, and IP policies can be implemented at API or operation level APIS Each API represents set of operations available to developers Each API contains a reference to the backend service that implements the API Each API’s operations map to operations implemented by the backend service PRODUCTS How APIs are surfaced to developers Have one or more APIs, available to developers on publish Subscription approval configured at the product level—auto- or admin-approve GROUPS Used to manage product visibility Developers view & subscribe to products visible to their group Admins, Developers, Guests, Custom Groups (e.g. internal with access to APIs from one product and external with access to APIs from another) POLICIES Collection of statements that are executed sequentially on request or response of an API Allow publisher to change behavior of API through configuration XML to JSON, call rate limiting, etc.
  12. 12. Microsoft Azure Developer Experience Self-Registration Subscriptions Documentation Console Issues Forum Dashboard Admin Experience API specification Product management Policies Editor Developer management Content management Configurable notifications Security Custom developer ID Social Developer ID API key authentication Basic Authentication Proxy & Policies Call and bandwidth quotas Rate limit Caching HTTPS Authenticate with Basic CORS / x-domain calls Find and replace string Re-write URL Mask URLs JSONP JSON to/from XML Set header or parameter IP filter Wildcard operations Reports Calls Bandwidth Cache hits/misses Status codes API and service response time Proxy response time Filter any report by product API Operation API Management Features
  13. 13. Microsoft Azure Launch customer highlights
  14. 14. 15
  15. 15. A portfolio of APIs, SDKs and apps that enable developers to easily add intelligent services, such as vision or speech capabilities, to their solutions Project Oxford – Adding “smart” to your applications
  16. 16. Understand the data around your application
  17. 17. PROJECT OXFORD Coming soon:
  18. 18. Conceptual Architecture API Management Services Technology Providers Subscription Services Publication Services Throttling Metering Policies Message Transformatio n Telemetry Face Computer Vision Speech Language Understanding Video Developer Portal Developer Contents Online Demos Samples SDKs Developer Forums APP Gallery Marketplace Integrations Offerings Pricing On-boarding

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