Mobile Apps Native or Browser Pros & Cons

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Mobile Apps Native or Browser Pros & Cons

  1. 1. NATIVE OR BROWSER MOBILE APPS Pros & Cons TiMo Meetup Dan Virtopeanu 13 . 02 .201 2
  2. 2. Marketing view MARKET USER experience
  3. 3. Market - Global <ul><li>1 bil l ion smartphones </li></ul><ul><li>Less 500 mil . Android & iPhone </li></ul><ul><li>> 2 billion browser enabled phones </li></ul><ul><li>Higher reach for browser based apps, especially in less developed countries </li></ul>
  4. 4. Market - Romania <ul><li>5 mil. Mobile internet active users </li></ul><ul><li>2.5 mil smartphones </li></ul><ul><li>0.5 mil Android, 0.3 mil iPhone, 0.2 mil BlackBerry </li></ul><ul><li>Higher reach for browser based apps </li></ul>
  5. 5. USER Experience <ul><li>Native apps can use specific phone functions ( compass, GPS, accelerometer) </li></ul><ul><li>Native apps can provide off line access to information </li></ul><ul><li>Native apps can have a better design </li></ul><ul><li>Browser apps must be kept simple </li></ul><ul><li>Far better experience with a native app </li></ul>
  6. 6. iFood
  7. 7. Business view <ul><li>Costs </li></ul>Opportunities
  8. 8. Costs - Development <ul><li>Native apps require multiple platforms : more time and ressources </li></ul><ul><li>Enclosed system for native apps </li></ul><ul><li>Browser apps easier to implement </li></ul><ul><li>Open system for browser apps </li></ul><ul><li>Native apps requires more resources for development and are strong linked to the app store </li></ul>
  9. 9. Costs - Marketing <ul><li>> 1 million apps to get a spot on the mobile screen </li></ul><ul><li>Millions of mobile web pages, but few browser based apps </li></ul><ul><li>Marketing cost for a native app 3-5 times higher than development cost </li></ul><ul><li>Cheaper marketing for browser based apps </li></ul>
  10. 10. Opportunities <ul><li>Market size </li></ul><ul><li>Low adoption for native apps (66% of people are using maximum 7 apps) </li></ul><ul><li>Billing easier to implement for native apps </li></ul><ul><li>Browser based apps require carrier billing or Card billing </li></ul><ul><li>Money from sales, advertising and services </li></ul>
  11. 11. Native Apps Succes Stories <ul><li>Pizza Hut 1 mil USD sales first 3 months </li></ul><ul><li>Domino’s Pizza $200K sales/day </li></ul><ul><li>iFood Assistant over 1 mil sales at $0.99 </li></ul>
  12. 13. Browser Based App Succes Story Hundreds of thousands of players of Tohato World Worst War in Japan
  13. 14. Pico Brothers
  14. 15. http:// virtopeanu .ro dan.virtopeanu@ gmail.com Fondator MMA Romania

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