Marketing activities are initiated by companies
undertaking the production and provision of services.
These activities are focused on the stimulation of sales
revenues from the sale of goods and services. There are
manufacturing firms around the city of Belize. There are
also companies that offer a range of services to the city
residents. These firms ought to understand different
ways of how to advertise in Belize so as to increase the
Marketing and advertising act as a way of introducing
new products to the customers. The product information
is very important as it forms a basis on which the
customers make their consumption decisions. The
various features in the products ought to be clearly
understood by the customers. If a different product has
been introduced in the market, the customers also ought
to get this information.
Market assessments form the basis of designing the
products. Various types of information are collected
from the customers. This is done during the market
research processes. Experts are hired to collect this
information from the customers. The demands of
customers are taken into consideration. After the
collecting of all this information, the producers go ahead
with production. The product designs have to
incorporate the demands of customers during the
production of goods.
Companies operate in different types of markets. Some
of the markets have a number of companies running the
operations in them. Such market segments are often
very competitive. Some companies opt to use a price
skimming in such markets. Penetration strategies are
also commonly used in such markets. The products are
introduced at very low prices. These prices are
demanded by the customers very much. The penetrative
strategy ensures that the companies gain control of large
market share. Once a large portion of the market has
been commanded, the prices are increased win line with
Niche marketing may be used in wading off the stiff
competition. This is done through production of
innovative products. The innovation in designing and
production of goods helps in wading off of competition.
High quality goods are produced as a result of very
innovative products. Over a period of time, a brand is
created. The growth in demand is buoyed by the
Firms employ a number of mechanisms in marketing
their products. The firms in question carry out market
research in order to determine the best ways to reach
out to the masses. This depends on the population
distribution of the customers. The costs of undertaking
marketing also have to be considered.
Electronic platform has been in use for quite some time.
There are different ways through which firms can
advertise electronically. The use of television, radio and
other mass media channels is commonly used. The
internet is also used. This is very effective as the costs
are relatively lower as compared to the other platforms.
The internet breaks the geographical barriers as
marketing is dome across the globe.
Billboards also market the products being produced by
the local firms. The use of digital billboards is very
effective especially in local advertising. Door-to-door
marketing may be used too. The decision of how to
advertise in Belize lay with the company management.