2014 IMCOM Europe PAO Reading List

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A list of titles recommended for PAOs in order to expand their knowledge of government, politics, media relations, leadership, and content design.

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2014 IMCOM Europe PAO Reading List

  1. 1. “There is simply no better way to prepare for the future than a disciplined, focused commitment to a personal course of reading, study, thought, and reflection.” - General Raymond T. Odierno, 38th Chief of Staff, Army The End of Power Skill Development: Leadership, Host Nation Relations & Government Relations Synopsis: Power is shifting: From West to East and North to South, from presidential palaces to public squares, and from once formidable corporate behemoths to nimble startups. As the role of power is reconsidered, now more than ever, public servants have a duty to perform. Click the book image to access information from the FMWR Library or Amazon.com Confront and Conceal Skill Development: Leadership, Host Nation Relations & Government Relations, Content Synopsis: Outlines the shift in strategy to “light footprint” operations and the logic behind the pivot to Asia and “lead from behind” strategy in Europe. A Fascinating, non-partisan read explaining our new defense and information environment and implications for Europe. How to Do Critical Discourse Analysis Skill Development: Leadership, Content, Social Media, Technology & Media Relations Synopsis: Guides readers to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Excellent resource for designing content with impact. Who Moved My Cheese? Skill Development: Leadership, Career Development Synopsis: Most people are fearful of change because they don't believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, this shows us that what matters most is the attitude we have about change. Purple Cow Skill Development: Leadership, Content, Social Media, Technology & Media Relations Synopsis: In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. Presentation Zen Skill Development: Leadership, Content, Social Media, Technology & Media Relations Synopsis: This book shows how to take what could look like a really dry presentation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable, resonate with the audience - and best of all, acted upon. *Some text has been copied and repurposed from Amazon.com synopses.

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