Successfully reported this slideshow.

Dante pa presentation_stafylakis

410 views

Published on

  • Be the first to comment

  • Be the first to like this

Dante pa presentation_stafylakis

  1. 1. Your logo herePromoting regions as tourism destinations A chance to organize, rebrand and successfully promote, rural tourism through ICT applicationsThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeThe contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained therein
  2. 2. Marketing and promotion of tourism destinations in Greece- Your logo here Structure of the public sector before the implementation of the “Kallikratis” Plan (Law 3852/2010) GNTO Prefectures Regional Administration (Tourism committees) Local Tourism Municipalities OrganizationsThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 2
  3. 3. Regional Government-Main responsibilitiesYour logo (Tourism development and promotion) here• To Build programs for the tourism planning, development and promotion of the region, in cooperation with GNTO and the municipalities of the region.• To provide advice, according to the Law 2545/1997, for characterization and demarcation of “Integrated Tourism Development” areas.• To form plans, in the context of the development programs, for infrastructure development in order to overcome the consequences of climate change on tourism. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
  4. 4. STRUCTURE AFTER THE IMPLEMENTATION OF THE logo Your here “KALLIKRATIS” PLAN GNTO REGIONS PROMOTION MUNICIPALITIES ORGANISATIONSThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme 4
  5. 5. TOURISM DESTINATION DEVELOPMENT, MANAGEMENT AND Your logo PROMOTION PROCEDURE here REGIONAL DESTINATION PLANNING DEVELOPMENT I.C.T. MANAGEMENT- PROMOTIONThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  6. 6. The Image of Greece Your logo as a tourism destination here Sun, sea, beach, culture (Antiquities)Need to enrich the image of Greece (alternative forms of tourism)This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  7. 7. Rural Tourism in Greece Your logo Strengths/Weaknesses here (Tourism Marketing Plan for Greece 2007-2012)• Rich landscape (mountains, rivers, • Greece does not have a reputation as islands, forests, wildlife, etc. ). a rural tourism destination.• Greece has not been explored and • No organization and promotion of the exploited as much as other offer of rural destinations (internet sites Mediterranean regions. etc.)• The countryside retains its traditional, authentic character and • Insufficient offer of activities and a Mediterranean way of life. experiences relevant to the tradition, culture and rural way of life.• Rich cultural heritage in rural areas (historical sites, archaeological sites, • Incomplete and inadequate etc). accessibility infrastructure and support.• Rich religious (orthodox) heritage. •Lack of information provision and• Good local gastronomy. commercial contacts in key markets.• Good weather •Lack of know-how and training for the• Greek hospitality tourism operators This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
  8. 8. Problem # 1: Your logo here Greece does not have a reputation as a rural tourism destination.Therefore, we have to:•Build brand (s) for the mountain (rural) tourism destinations•Form and implement a marketing strategy•Utilize all available ICT applications This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
  9. 9. A good example: The site of South Tyrol Your logo here (http://www.suedtirol.info/en/)This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  10. 10. Your logo A good example: The site of South Tyrol hereThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  11. 11. Proposition: Your logo A regional tourism portal here Tour Operators Tourism Promotion of the region (SubBrand) New destinations promotion- Social image management (rural areas) media CRM (newsletter,New content production complaints,etc.) Foreign Data extraction tourismE-services (online for management sitesbooking, ticketing, Mobile Appsmaps, navigation) Transportation Personalized services (travel companies planning, activities-experiences planning) Local tourism operators This project is co-financed by the ERDF and made possible by the INTERREG IVC programme
  12. 12. The Visit Greece portal Your logo and regional tourism portals here Region A Region E Region B Region C Region DThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  13. 13. The Visit Greece portal and regional tourism portals logo Your A complementary relationship here Region A (SubBrand) •Content enrichment •Visibility increase •Image enrichment •Marketing strategy coordination •Image coordination •Research data exchange •Know-how exchangeThis project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  14. 14. Why promote tourism in (mountain) rural areaslogo Your here through a regional tourism portal• Because tourism in (mountain) rural areas is an alternative to the sea-sun model.• Because rural (mountain) areas would be visible to a bigger audience.• Because rural areas have to attract tourists from other areas in order to gradually gain reputation and create loyal customers.• Because the local tourism operators and service providers in rural areas will gain valuable experiences in order to improve their services and their offer.This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme
  15. 15. Your logo here Thank you !This project is co-financed by the ERDF and madepossible by the INTERREG IVC programme

×