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Behavior and experience

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An overview oh how behavioral science influences design

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Behavior and experience

  1. 1. Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Behavior and Experience Digital Experience Design & Strategy Workshop #2 May 20, 2015
  2. 2. 2 2 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 2 Which came first…?
  3. 3. 3 3 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 3 Attributes and Environment
  4. 4. 4 4 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 4 Behavior goals
  5. 5. 5 5 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 5 A-ha!
  6. 6. 6 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Elements of Behavior
  7. 7. 7 7 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 7 The Hierarchy of Needs
  8. 8. 8 8 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 8 The Fogg Model
  9. 9. 9 9 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 9 The Behavior Grid
  10. 10. 10 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Designing for Motivation
  11. 11. 11 11 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 11 Capability, Expectation, and Obligation
  12. 12. 12 12 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 12 Status, Achievements, Rewards
  13. 13. 13 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Designing for Ability
  14. 14. 14 14 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 14 The Expert, the Amateur, and the Apprentice
  15. 15. 15 15 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 15 Enabling the “Flow” State
  16. 16. 16 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. Designing Triggers
  17. 17. 17 17 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 17 A Communication Framework Urgency Opprtunity Complexity Content Channel Frequency ALERT WARN NOTIFY CONFIRM INFORM ENGAGE
  18. 18. 18 18 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 18 Alerts, Notifications, and Messages
  19. 19. 19 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. In Summary…
  20. 20. 20 20 Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved.Copyright©Epsilon2015EpsilonDataManagement,LLC.Allrightsreserved. 20 Thank you.

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