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Univ of crete_dante-project_torino_131002_v2ar

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Univ of crete_dante-project_torino_131002_v2ar

  1. 1. The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Overview of Good Practices & strategies built from projects findings Manasakis Constantine PhD, University of Crete DANTE mid-term conference Torino, 2 October 2013
  2. 2. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme • To improve the effectiveness of the regional policies in the area of innovation, by enhancing the key enabling role that Information Society can play in the tourism economy in… – Rural and mountain areas – Remote areas – Disadvantaged areas 2 What is the focus of DANTE project?
  3. 3. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme • Learning through Good Practices plays a fundamental role: – Project - Component 3.1: Thematic Guidelines – Project - Component 3.2: Study Visits – Project - Component 3.3: Implementation Plans – Project - Component 4: Light Pilot 3 Why collecting good practices?
  4. 4. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme • Goal: Exchange of experiences and learning dedicated to the identification and analysis of good practices • Expected results: Good practices regarding ICT services for tourism in rural/mountainous areas to be exchanged and implemented in partners’ Implementation Plans. 4 Goals and expected results of GP exchange
  5. 5. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme • 6 workshops, 3 objectives: – Interface for communication and transfer of good practices – Share current policy initiatives among stakeholders – Share existing innovative ICT experiences on tourism services in mountain and rural areas. 5 34 practices collected in 6 workshops
  6. 6. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme General Objectives 6 WORKSHOPS: Presenting and Communicating Good Practices regarding tourism in mountain and rural areas Stakeholders Policies and Initiatives Objectives per Day; Session Highlights per Day; Session Corporate Products and Services Knowledge transfer approach
  7. 7. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Overview of Good Practices 7 Motivation Promote cultural and historical assets of a region Promote and connect regional mountain destinations Understand needs and requirements of tourist groups Provide personalized information to visitors Understand the perceived image of a city through visitors’ personal experience Change the image of a city for citizens and tourists Transform local tourism business economy in an economy based on knowledge Exploit smartphone technologies; Web 2.0 and social networking technologies Investigate regional tourism flow data Ability to book a complete trip (transport, accommodation, …)
  8. 8. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Overview of Good Practices 8 Issues Tackled Collect, exploit and analyze information related to tourists Combined promotion of tourism services Provide an online promotional representation of an area Provide a unified platform for historic and cultural reserves Advance the creation of digital content Virtually display cultural heritage Development of new products and new consumer-producer relationships Integrate tools allowing the launch of tourism related products, for direct exchange between providers and consumers Promotion of minor alpine skiing stations Use and management of the hiking heritage network Single portal for the promotion of tourism enterprises Integration of social networking technologies into an existing traditional Web platform
  9. 9. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Overview of Good Practices 9 Objectives Improve access to information for visitors Spread the local natural and cultural heritage around the world Improve a region’s visibility and raise awareness on a region as a brand on social media Improve competitiveness of cultural tourism via digital technologies Promote alpine skiing stations through mobile tags Identify innovative elements for mountain destination development Establish factors of mountain destination innovativeness Spread a new and modern public image of a city-destination Create virtual visits for the promotion of a region through the social media integration Create an active listening platform, analyzing the experiences of tourists via social networks Allow tourists to consult the paths and create personal routes Information support of natural activities on-the-move
  10. 10. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Overview of Good Practices 10 Innovation Virtual tours & audio-visual content through smartphones Enhance accessibility by employing the latest Web Accessibility Initiative standards Location-based information & content using mobile tags Wide-scale camera installation for real-time views of tourism-related sites Booking systems integration / Interface unification Semantic interpretation of data Semantic social platform to share experiences On-board services during a taxi ride Use of High Dynamic Range (HDR) images and HTML5 Social media marketing Use of sophisticated geometric-based systems to store hiking-related information Online access to detailed meteorological information by weather stations
  11. 11. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme 3 groups of practices 11
  12. 12. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Project’s 1st result: GP Guide Have you read it? Check: www.danteproject.eu 12
  13. 13. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme What types of GP have been collected? 1. Promotion of local tourism using traditional technology in an innovative way – Boosting the cultural sector by Cultural Tourism Development Plans (Podbeskidzie Region, Poland) – The mobile Tag system for promoting and networking alpine skiing stations (Province of Turin, Italy) – Extremadura Vista: Axis Network Cameras to promote Historic, Natural and Cultural Heritage of Extremadura (Spain) 13
  14. 14. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Focus on live cameras 14
  15. 15. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme What types of GP have been collected? 2. Developing innovative methodology & new software for customers – Listening Platform of the tourist users’ needs (CSI Piemonte, Piedmont Region) – Arcipelago Campano project by Lauro Group (Napoli, Italy) and Forthcrs (University of Crete, Greece) 15
  16. 16. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Focus on Arcipelago Campano 16
  17. 17. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme What types of GP have been collected? 3. Improving the capacities of the tourism operators – Innovation acceleration for new business and service development by peer learning and idea creation in an uncertain world (Inknowcom, The Netherlands) – New product and service development for rural tourism on farms (Bauernhofferien, Germany) – Tourisma’TIC Suivez le guide — Tourism’ICT Follow the guide (Cybermassif, France) 17
  18. 18. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Focus on Tourisma’TIC 18
  19. 19. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Component 3.1: Thematic Guidelines Contains an in depth meta-analysis of the collected GPs, with respect to their Motivation, Issues Tackled, Objectives, Innovations and Categorization. Identify opportunities for new policy initiatives among relevant stakeholders for the development of their tourism local and regional policies in remote areas. Identify opportunities for innovative ICT products and services on tourism in mountain and rural areas. 19
  20. 20. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Component 3.2: Study Visits Workshops will be followed by 5 (grouped) Study Visits (Component 2.3). Partners having a special interest for specific GP will organize a Study Visit in the relevant region. Study Visits aim at: I. Analyzing in depth some of the GPs (it is foreseen that 5 GPs could be transferred). II. Supporting the drafting of the 8 Implementation Plans (Component 3.3). 20
  21. 21. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Component 3.3: Implementation Plans The 8 partners select the most transferrable and applicable GP for their regions to be the focus of their Implementation Plans. 21 Good Practices (C3)Thematic Guidelines (C3) Study Visits (C3) Implementation Plans
  22. 22. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Component 3.3: Implementation Plans MOTIVATION Enabling local and regional policy actors to better define and mobilize the potential of ICT into tourism policies dedicated to rural and mountain areas. … attained through identifying strategies to: I. Raise the awareness of stakeholders on how ICT tailored measures can effectively improve the tourism offering/services in rural and mountain areas, where business and SMEs are not always in a position to adapt rapidly. II. Unlock the ICT potential for EU entrepreneurship in these areas, as the vast majority of tourism businesses are SMEs. 22
  23. 23. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Component 4: Light Pilot 23 Good Practices (C3) Thematic Guidelines (C3) Study Visits (C3) Implementation Plans (C4) Light Pilot
  24. 24. This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Component 4: Light Pilot The partners will participate in all the Light Pilot (Component 4) phases and will learn in a real environment which are the concrete steps that a regional or local bodies have to plan and develop to implement some of the DANTE Good Practices. The Light Pilot action in a rural or mountain area aims to: I. Support the regional and local authorities in the design of their strategies. II. Ensure the long lasting impact of DANTE Implementation Plans. 24

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