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Empire Selling 2019

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We teach modern techniques for client acquisition and account management. Our customers range from start-ups to Fortune 100 companies including American Express, SAP and Mastercard. We focus on building pipeline, maximizing deals sizes and shortening sales cycles.

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Empire Selling 2019

  1. 1. EMPIRE SELLING The world’s only social selling and marketing methodology.
  2. 2. ABOUT EMPIRE SELLING EMPIRE SELLING is the world’s only company-wide social selling and marketing methodology. Our customers range from startups to Fortune 100 companies including American Express, SAP and Mastercard. We teach modern techniques for pipeline generation, client acquisition and account management. Our focus is on maximizing deal sizes and shortening sales cycles. OUR HISTORY Our CEO launched LinkedIn Sales Navigator in 2012. Despite being an industry changing product, one of the biggest challenges for Sales Navigator was user adoption. Sales leaders could see the value but struggled to get sellers to leverage it effectively. Empire was conceived during those early years at LinkedIn. There was an obvious gap in the market to provide highly customized training. We are here to help companies build their Empires. EMPIRE SELLING
  3. 3. WHY DEPLOY OUR PROGRAM? EMPIRE SELLING WAS CREATED IN DIRECT RESPONSE TO CHANGING BUYER BEHAVIOR OF DECISION MAKERS SAY THEY NEVER RESPOND TO COLD OUTREACH (HBR) 90% OF THE TIME COLD CALLING DOESN’T WORK (IBM) 97% SOCIAL SELLERS REALIZE A 66% GREATER QUOTA ATTAINMENT THAT THOSE USING TRADITIONAL PROSPECTING TECHNIQUES (SALES BENCHMARK INDEX) 66% OF MODERN B2B BUYERS CONDUCT MORE THAN HALF THEIR RESEARCH ONLINE BEFORE THEY SPEAK WITH A SALES PERSON (FORRESTER) 74% 57% BUYERS ARE 57% THROUGH THE PURCHASING PROCESS BEFORE THEY ENGAGE SALES (CEB) OF THE B2B BUYING PROCESS WILL OCCUR WITHOUT ANY HUMAN INTERACTION (GARTNER) 80% OF B2B BUYERS USE SOCIAL MEDIA TO LEARN ABOUT POTENTIAL VENDORS (IDC) 75% 84%OF C-LEVEL/VICE PRESIDENT (VP) EXECUTIVES SURVEYED USE SOCIAL MEDIA TO MAKE PURCHASING DECISIONS (IDC) EMPIRE SELLING
  4. 4. WHAT ARE THE PROGRAMS? ACTIVATE All employees must be certified in the fundamentals before continuing their journey on a role-specific curriculum. Many companies leverage SKOs or company meetings to activate their employees. FUNDAMENTALS INCLUDE: • UNDERSTANDING CHANGING BUYER BEHAVIOR. • PROFILE OPTIMIZATION AND TRANSITION TO CUSTOMER-FIRST. • BUILDING A PROFESSIONAL NETWORK FOR WARM INTRODUCTIONS. • SHARING CONTENT FOR BRAND AWARENESS AND LEAD GENERATION. EMPIRE SELLING “ ” Sales training with Empire Selling: Priceless ANDREW GYENIS, CLIENT SOLUTIONS, APT MASTERCARD
  5. 5. ROLE-SPECIFIC CURRICULUM SDRS MODERN PROSPECTING TECHNIQUES TO SECURE EXECUTIVE MEETINGS. “ ” Empire Selling was a great investment JOE HEALEY, CHIEF SALES OFFICER & MANAGING DIRECTOR, SOVOS SMB & ENTERPRISE SELLERS MODERN SALES TECHNIQUES TO BUILD PIPELINE, SHORTEN SALES CYCLES AND MAXIMIZE DEAL SIZES. “ ” Our software sales grew 35% year-on-year MICHAEL ORRICK, EVP, SAI GLOBAL LEADERS MODERN COACHING AND PERFORMANCE MANAGEMENT TECHNIQUES. “ ” Win more business and drive better revenue ANDY MONFRIED, FOUNDER & CEO, LOTAME “ ” Opened my eyes to modern social selling ANTHONY SCATUCCIO, SENIOR DIRECTOR, SALES AT EMARKETER MARKETERS PRODUCE CONTENT FOR ALL STAGES OF THE SOCIAL SELLING PROCESS. EXECUTIVES ALIGN YOUR COMPANY INTERNALLY FOR EXPLOSIVE GROWTH EXTERNALLY. “ ” Takes ‘social’ to the next phase of maturity PAT MCCARTHY, SVP & GENERAL MANAGER, SAP ARIBA EMPIRE SELLING
  6. 6. HOW WE DO IT? We engage with companies on an annual basis. Activate and the initial role-specific curriculum is normally delivered via classroom training. Ongoing learning and development is provided via a combination of classroom and/or remote training. The methodology is taught on a module-by-module basis lending itself entirely to remote training for companies with regionally dispersed sellers. EMPIRE SELLING CLIENTS AMERICAN EXPRESS CORETELLIGENT CORPORATE INSIGHT HOOTSUITE LOTAME MASTERCARD MILITARY VETERAN PARTNERS PLYMOUTH ROCK PRUDENTIAL CAPITAL SAI GLOBAL SAILTHRU SAP SETON HALL UNIVERSITY SOVOS COMPLIANCE YOUEARNEDIT ZERTO “ ” The sales people that leveraged Empire Selling averaged results almost 20% higher than their peers. MICHAEL ORRICK, EVP, SAI GLOBAL
  7. 7. EMPIRE SELLING CONTACT INFORMATION www.empireselling.com info@empireselling.com 347-613-5796 535 5th Avenue, Floor 16 New York, NY 10017 CLICK ON THE ICONS AND FOLLOW US:

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