It’s predicted that, by 2020, 85% of customers will manage their relationships without talking to a person*. But that doesn't mean marketing automation has to be robotic.
Marketing automation is just a very cold term for the very warm notion of making marketing more people friendly. New tools and techniques have evolved to meet consumer demand for a more personalized journey through the buying process, which in turn can increase revenues and shorten sales cycles.
This interactive session will explore the human side of marketing automation and help you properly deploy this technology—whether you're already using it, evaluating platforms or just getting started.