Social Media for Small Business

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Presented in 2012

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Social Media for Small Business

  1. 1. Twitter: @DanStasiewski
  2. 2. Agenda• Weeks 1-2: Strategy & Planning• Weeks 3-4: Blogging & Sourcing• Weeks 5-7: Launching Social• Weeks 8-10: Engaging & Listening• Weeks 10-12: Analyzing & Adjusting• Weeks 12+: Planning for the Future Twitter: @DanStasiewski about.me/danstasiewski
  3. 3. Twitter: @DanStasiewski kunocreative.com
  4. 4. Twitter: @DanStasiewski kunocreative.com
  5. 5. Why Blog? 10 posts/week Panda launched 5 posts/weekCaffeine launched Ranked for 2,179 Keyword Phrases Ranked for 14,029 Keyword Phrases = 644% Increase Twitter: @DanStasiewski kunocreative.com
  6. 6. Why Social Networks? Social Traffic 15% Of All Traffic Twitter: @DanStasiewski kunocreative.com
  7. 7. Why Social Media?Prove Expertise Build LoyaltyRaise Awareness Twitter: @DanStasiewski kunocreative.com
  8. 8. Twitter: @DanStasiewski
  9. 9. Don’t Assume That If You Build It,Followers Will Come Twitter: @DanStasiewski
  10. 10. Don’t Leave It Up to the Intern Twitter: @DanStasiewski
  11. 11. Don’t StopTwitter: @DanStasiewski
  12. 12. Week 1-2: Strategy & Planning Your Goals Awareness (New Customers) Retention(Existing Customers) Twitter: @DanStasiewski
  13. 13. Week 1-2: Strategy & Planning Twitter: @DanStasiewski
  14. 14. Week 1-2: Strategy & Planning Content Audit•What Print Materials Do You Have?•What Photos Do You Have?•What Videos Do You Have Twitter: @DanStasiewski
  15. 15. Week 1-2: Strategy & Planning Generate Blog Ideas:•What Frequent Sales Questions Do You Answer?•What’s New in Your Industry?•What Tips Can You Share AROUND theServices You Provide? Twitter: @DanStasiewski
  16. 16. Week 1-2: Strategy & Planning Sign-Up for Accounts •Blog (Wordpress.com) •Twitter •Facebook •Google+ •LinkedIn •YouTube (also Pinterest & Tumblr) Twitter: @DanStasiewski
  17. 17. Week 1-2: Strategy & Planning Accounts Tips•Have a Consistent Username On All Platforms•Use Same Logo/Image on All Platforms Twitter: @DanStasiewski
  18. 18. Week 1-2: Strategy & Planning Checklist•Schedule Time Everyday•Content Audit•Generate Blog Ideas•Sign-Up for Accounts Twitter: @DanStasiewski
  19. 19. Week 3-4: Blogging and Sourcing Twitter: @DanStasiewski kunocreative.com
  20. 20. Week 3-4: Blogging and Sourcing What Type of Blog Do You Need? Twitter: @DanStasiewski kunocreative.com
  21. 21. Brand Journalism kunocreative.com
  22. 22. Thought Leadership kunocreative.com
  23. 23. Sales Responses kunocreative.com
  24. 24. Mini-Case Studies kunocreative.com
  25. 25. Community Engagement kunocreative.com
  26. 26. Week 3-4: Blogging & Sourcing What Sources Are Available?•Other News Sources Do You Frequently Read•Use Google to Find New Sources•Use Google Blog Search to Find Other Bloggershttp://www.google.com/blogsearch Twitter: @DanStasiewski
  27. 27. Week 3-4: Blogging & Sourcing Add Sources to an RSS Feed Reader http://www.google.com/reader Twitter: @DanStasiewski
  28. 28. Week 3-4: Blogging & Sourcing Checklist•Write Your First Blog Posts (3)•Find Sources for Social Media Sharing•Add Sources to an RSS Feed Reader (Google Reader) Twitter: @DanStasiewski
  29. 29. Week 5-7: Launch Social Twitter: @DanStasiewski
  30. 30. Week 5-7: Launch SocialB2B B2C Twitter: @DanStasiewski
  31. 31. Week 5-7: Launch Social Twitter Tips•Tweet 6-8 Times Per Day•Automate Your Tweets with Hootsuitewww.hootsuite.com Twitter: @DanStasiewski
  32. 32. Week 5-7: Launch Social Facebook & Google Plus Tips•Post Twice a Day – Share One Blog Post/Social Media Source Link – Share One Photo or Video•Always Write a Brief,One Sentence Intro Twitter: @DanStasiewski
  33. 33. Week 5-7: Launch Social LinkedIn Tips•Share All Blog Posts•Share Other Sources Twitter: @DanStasiewski
  34. 34. Week 5-7: Launch Social LinkedIn Tips•Share All Blog Posts•Share Other Sources
  35. 35. Week 5-7: Launch Social Pinterest•Share All Blog Posts(Make Sure Theres aPhoto)•Share Images•Always Write a RelevantDescription Twitter: @DanStasiewski
  36. 36. Week 5-7: Launch Social Checklist• Determine Which Social Networks• Share Content from Weeks 1-4• Produce Additional Content Based on Needs
  37. 37. Week 8-10: Engaging & Listening Remember It’s Social Media
  38. 38. Week 8-10: Engaging & Listening
  39. 39. Week 8-10: Engaging & Listening Be Gracious
  40. 40. Week 8-10: Engaging & Listening Be Helpful
  41. 41. Week 8-10: Engaging & Listening Be Generous
  42. 42. Week 8-10: Engaging & Listening Dont Get Angry
  43. 43. Week 8-10: Engaging & Listening Monitor for Interaction
  44. 44. Week 8-10: Engaging & Listening Checklist• Monitor Your Networks for Interaction• Thank Someone Who Mentions• Help A Customer With a Question• Share Other Peoples Content
  45. 45. Week 10-12: Analyzing & Adjusting Twitter Stats
  46. 46. Week 10-12: Analyzing & Adjusting Facebook Insights
  47. 47. Week 10-12: Analyzing & Adjusting LinkedIn Analytics
  48. 48. Week 10-12: Analyzing & Adjusting
  49. 49. Week 10-12: Analyzing & Adjusting Checklist• Check Twitter Stats in Hootsuite• Review Facebook Page Insights• Review LinkedIn Company Page Stats• Scan All Other Social Networks for Best Interactions
  50. 50. Week 12+: Planning for the Future
  51. 51. Thank You for Attending! Questions? Contact Dan Stasiewski dstasiewski@kunocreative.com about.me/danstasiewski Toolsinboundmarketing.kunocreative.com Twitter: @DanStasiewski kunocreative.com

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