ITERATIVE DESIGN
AS TOLD THROUGH THE
KANYE WEST
SPIRITUAL JOURNEY OF
Jake Braught
Daniel Caldas
Patrick DeWitt
Ryan Dutch
...
THE COLLEGE
DROPOUTSWEAR I SHOULD BE LOCKED UP FOR STUPID S*** THAT I DID
BUT I’M A CHAMPION,
MAKE MUSIC THAT’S FIRE,
SPIT...
LOCKING HIMSELF IN HIS ROOM MAKING 5 BEATS A DAY FOR 3 SUMMERS.A TALENTED YOUNG PRODUCER, CALLED KANYE WEST, CAUGHT THE EA...
LATE REGISTRATION
I JUST WANTED TO SHINE
JAY’S FAVORITE LINE: “DOG IN DUE TIME”
NOW HE LOOK AT ME LIKE, “DAMN, DOG, YOU WH...
FEELING AS THOUGH HE COULD TOUCH THE SKY, KANYE SUCCEEDED IN REINVENTING
HIMSELF AS A RAPPER AND A PRODUCER, YET PEOPLE WE...
GRADUATION
WORK IT, MAKE IT, DO IT,
MAKES US HARDER,
BETTER,
STRONGER
FASTER,
KANYE WAS A CHAMPION. HE WAS LIVING THE GOOD LIFE. BUT THAT WASN’T GOING TO STOP HIM FROM WORKING
THAN EVER BEFORE.‘YE TOO...
HEARTBREAKS
808s AND
I’M A MONSTER, I’M A KILLER
I KNOW I’M WRONG
I’M A PROBLEMTHAT’LL NEVER EVER BE SOLVED
‘YE LEARNED WHAT TRAGEDY MEANT WHEN MAMA WEST DIED,
LEAVING HIM BROKEN HEARTED AND VULNERABLE.
HE BEGAN WORKING ON HIS NEX...
MY BEAUTIFUL
DARK TWISTED
FANTASY
NO ONE MANSHOULD HAVE ALL THIS
POWER
GOD TOLD KANYE HE NEEDS A DIFFERENT APPROACH BECAUSE PEOPLE STARTED LOOKING AT HIM LIKE HE WAS SNIFFING COKE.
KANYE WENT A...
WATCH
THETHRONEWE FORMED A NEW RELIGION
NO SINS AS LONG AS
THERE’S PERMISSION
KANYE DECIDED TO TURN TO HIS SIDE AND COLLABORATE WITH JAY-Z FOR A NEW ALBUM.
THE TWO RAP DOWN FROM THEIR THRONEAND TELL W...
YEEZUSI JUST TALKED TO JESUS
HE SAID, “WHAT UP YEEZUS?”
I SAID, “S*** I’M CHILLIN’
TRYNA STACK THESE MILLIONS.”
I KNOW HE ...
KANYE IS A GODHE THRIVES ON PRAISE AND
DEMANDS HIS CROISSANTS IN A TIMELY MANOR.
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Becoming Yeezus - Iterative Design - 2013

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This presentation explains the concept of iteration by example of popular culture. December 2013.

Special thanks to all involved: Amelea Renshaw, Jake Braught, Ryan Dutch, Patrick DeWitt, David Ewald & Deborah Morrison.

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Becoming Yeezus - Iterative Design - 2013

  1. 1. ITERATIVE DESIGN AS TOLD THROUGH THE KANYE WEST SPIRITUAL JOURNEY OF Jake Braught Daniel Caldas Patrick DeWitt Ryan Dutch Amelea Renshaw
  2. 2. THE COLLEGE DROPOUTSWEAR I SHOULD BE LOCKED UP FOR STUPID S*** THAT I DID BUT I’M A CHAMPION, MAKE MUSIC THAT’S FIRE, SPIT MY SOUL THROUGH THE WIRE.
  3. 3. LOCKING HIMSELF IN HIS ROOM MAKING 5 BEATS A DAY FOR 3 SUMMERS.A TALENTED YOUNG PRODUCER, CALLED KANYE WEST, CAUGHT THE EAR OF THE INFAMOUS, H TO THE IZZ-O V TO THE IZZ-A HIMSELF, JAY Z. ROC-A-FELLA TAKES A LEAP OF FAITH ON THE YOUNG PRODUCER AND ALMOST BUT KANYE WAS DETERMINED TO PROVE THAT HE WAS MORE THAN JUST A PRODUCER. HE HAD SOME RAPS TOO.THEN HIS SUCCESS WAS NEARLY CUT SHORT WHEN A CAR ACCIDENT LANDED HIM ON LIFE SUPPORT. BUT KANYE’S HUSTLE WAS UNMATCHED BY FATE.KANYE RAPPED HIS FIRST SINGLE WITH HIS JAW WIRED SHUT, AND DETERMINED THAT JESUS WALKS BY HIS SIDE. HE CONTINUED TO REFINE HIS RAPS, ARRANGES AND THEN DROPPED HIS GRAMMY WINNING ALBUM, COLLEGE DROPOUT. INSTANTLY PUT KANYE ON TOP OF THE GAME.
  4. 4. LATE REGISTRATION I JUST WANTED TO SHINE JAY’S FAVORITE LINE: “DOG IN DUE TIME” NOW HE LOOK AT ME LIKE, “DAMN, DOG, YOU WHERE I AM” A HIP HOP LEGEND.I THINK I DIED IN THE ACCIDENT, CAUSE THIS MUST BE HEAVEN.
  5. 5. FEELING AS THOUGH HE COULD TOUCH THE SKY, KANYE SUCCEEDED IN REINVENTING HIMSELF AS A RAPPER AND A PRODUCER, YET PEOPLE WERE BITING HIS STYLE. LOOKING TO THE GREATS, LIKE DYLAN AND CASH FOR INSPIRATIONKANYE AIMED TO CHANGE UP HIS STORYTELLING AND WORDPLAY, BUT KEPT HIS SOUND FRESH WITH ‘80S ELECTRIC BEATS. AND COLLABORATING WITH NEW ARTISTS FINALLY EARNED KANYE JAY-Z’S BLESSING.WITH JESUS AT HIS SIDE AND JAY-HOVA’S BLESSING KANYE LOGS 3 MORE GRAMMYS FOR HIS WORK.
  6. 6. GRADUATION WORK IT, MAKE IT, DO IT, MAKES US HARDER, BETTER, STRONGER FASTER,
  7. 7. KANYE WAS A CHAMPION. HE WAS LIVING THE GOOD LIFE. BUT THAT WASN’T GOING TO STOP HIM FROM WORKING THAN EVER BEFORE.‘YE TOOK A NOTE FROM JAY-Z’S BLUEPRINT AND BECAME MORE FOCUSED, INTROSPECTIVE AND POTENT. KANYE LEARNED THAT EVERYTHING HE WASN’T MADE HIM EVERYTHING HE IS. AND JUST LIKE THAT 4 MORE GRAMMYS. BUT KANYE HAD YET TO WALK THROUGH THE VALLEY OF DEATH... HARDER, BETTER, FASTER AND STRONGER
  8. 8. HEARTBREAKS 808s AND I’M A MONSTER, I’M A KILLER I KNOW I’M WRONG I’M A PROBLEMTHAT’LL NEVER EVER BE SOLVED
  9. 9. ‘YE LEARNED WHAT TRAGEDY MEANT WHEN MAMA WEST DIED, LEAVING HIM BROKEN HEARTED AND VULNERABLE. HE BEGAN WORKING ON HIS NEXT ALBUM, HE ENDED UP AUTO-TUNING HIS WAY THROUGH THE WHOLE ALBUM. KANYE FOUND HIMSELFIN A DARK PLACE WHERE NO GRAMMYS LIT HIS SOLO WORK. BUT TESTED HIS SOUND BY USING LESS RAPPING AND AN AUTO-TUNE VOICE.
  10. 10. MY BEAUTIFUL DARK TWISTED FANTASY NO ONE MANSHOULD HAVE ALL THIS POWER
  11. 11. GOD TOLD KANYE HE NEEDS A DIFFERENT APPROACH BECAUSE PEOPLE STARTED LOOKING AT HIM LIKE HE WAS SNIFFING COKE. KANYE WENT AHEAD AND SWITCHED HIS STYLE UP AND EMBRACED THE POWER HE HAD AFTER HIS JOURNEY THROUGH THE VALLEY OF DEATH. HE STARTED TO REFER TO HIMSELF AS A BRINGING IN OTHER ARTISTS TO COLLABORATE ON HIS NEXT ALBUM. HE WAS BACK TO HISWINNING DAYS AND ADDS ANOTHER GRAMMY FOR BEST ALBUM TO HIS COLLECTION. RAP GOD AND PHARAOH
  12. 12. WATCH THETHRONEWE FORMED A NEW RELIGION NO SINS AS LONG AS THERE’S PERMISSION
  13. 13. KANYE DECIDED TO TURN TO HIS SIDE AND COLLABORATE WITH JAY-Z FOR A NEW ALBUM. THE TWO RAP DOWN FROM THEIR THRONEAND TELL WHAT IT’S LIKE TO BE ON THEIR LEVEL. A LEVEL THAT IS ASSOCIATED WITH GOLD AND LUXURYONLY KNOWN BY THE OMNIPOTENT GODS OF RAP.THE 3 GRAMMYS THEY WON TO COMPLEMENT THEIR CHAINS AND WATCHES CONFIRMED THE DUO’S SUCCESS. AT JAY-HOV’S RIGHT HAND, KANYE REALIZED THAT NOT ONLY DOES HE WALK WITH JESUS, BUT HE HAS BECOME...
  14. 14. YEEZUSI JUST TALKED TO JESUS HE SAID, “WHAT UP YEEZUS?” I SAID, “S*** I’M CHILLIN’ TRYNA STACK THESE MILLIONS.” I KNOW HE THE MOST HIGH BUT I AM A CLOSE HIGH MICASA, SUCASA THAT’S THE COSA NOSTRA I AM A GOD
  15. 15. KANYE IS A GODHE THRIVES ON PRAISE AND DEMANDS HIS CROISSANTS IN A TIMELY MANOR.

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