2016 © Dan Roam Digital
Roam Inc. All rights reserved. Draw To Win on SlideShare 1 A special SlideShare excerpt from my new book: Why drawing is your secret sales weapon!

10 years, 10,000 pictures, 10
rules… 2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win on SlideShare 2 It’s been ten years since I wrote The Back of the Napkin. Since then, I’ve delivered 720 presentations and drawn more than 10,000 pictures. This little book shows you the ten most important lessons I have learned.

2016 © Dan Roam Digital
Roam Inc. All rights reserved. Draw To Win Prelaunch Livecast 3 Here are the Ten Commandments:

2016 © Dan Roam Digital
Roam Inc. All rights reserved. Draw To Win Prelaunch Livecast 4 In this SlideShare, I’m going to show you #7.

As a kid, I liked
to draw. Yes, this is me.

What kid doesn’t?

I earned my first $5
drawing maps. Yes, this is also me.

I just kept going.

Pictures help people understand.

Which means pictures are a
fabulous way to sell.

Pictures didn’t just change my
clients. Pictures made my career.

Pictures can do the same
for you. {Draw yourself here}

Why draw to sell?

What do the people who
made these ads know?

When you lead people’s eyes,
their minds will follow.

By drawing your idea* together,
you create a mind-meld that can’t be generated any other way. *or the problem or the solution or the goal or the options, etc.

What is selling?

“You’ll be happier with this
product.” “Dear, I think you should exercise more.” “Dad, can we go to Disneyland?” “Ma’am, I deserve a raise.” Anytime you’re trying to get someone to take a new action, you’re selling.

Which means you are in
sales. Maybe you don't hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales. - Zig Ziglar

The best way to visually
sell?

So… what picture should you
draw?

Q: What’s the oldest advertising
play in the world?

A: Before & After Q:
What’s the oldest advertising play in the world?

Show the solution. Draw the
result. Show the situation. Draw the problem. Before & After

Draw the change you both
desire: A) Bend the line: Go from this... To this!

Draw the change you both
desire: B) Hit this number: Go from this... To this!

Draw the change you both
desire: C) Link these pieces: Go from this... To this!

Draw the change you both
desire: D) Eliminate these steps: Go from this... To this!

Draw the change you both
desire: E) Shift the focus: Go from this... To this!

This mind-meld is a two-person
task, so you will be sharing your pen.

75-25

Or: Draw 75% of your
picture in advance. Draw the remaining 25% together.

Perception is reality. In sales,
it's not what you say; it's how they perceive what you say. - Jeffrey Gitomer

And perception is a picture.

In sales, I’m trying to
see it the way you see it.

There are 9 more in
here: 2016 © Dan Roam Digital Roam Inc. All rights reserved. Draw To Win on SlideShare 36 www.danroam.com/draw-to-win/