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Storytelling in PR with social media - PR Net

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My presentation to PR Net in Cape Town on social media in PR. Not alot of text to explain things but you'll get the gist.

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Storytelling in PR with social media - PR Net

  1. 1. Storytelling with social media
  2. 2. 1. There is a new news flow
  3. 3. 2. Social media is great for telling human stories and having conversations
  4. 4. 3. Advertising stuff not so much The official Steers Page It's the WEEEKKEEENNNNDDD Baby!! Celebrate Friday by treating yourself to Steers. It's that good !
  5. 5. 4. As long as people view/interact with the content who cares where they view it
  6. 6. 5. Everyone has ADD online short regular snacks not hefty meals Yeah yeah Oh look great yeah it’s a new yeah huh? gaga What? video… yeah seeya
  7. 7. 6. You’ll probably want a Facebook Page
  8. 8. 6.1. Insights tool is really handy
  9. 9. 6.2 Our Facebook pages get more traffic than our microsites/blogs “Here is this week's summary for the Facebook Page: Bushmills South Africa +391 Fans this week (789 total Fans) 12 Wall Posts, Comments, and Likes this week (5 last week) 1,932 visits to your page this week (551 visits last week)”
  10. 10. 6. Twitter is great for reaching influencers (journos/bloggers)
  11. 11. 7. you’re competing with this
  12. 12. 8. Effort in needs to match results out Where’s my money gone?! You bozos are fired!
  13. 13. 9. Bloggers aren’t journalists (but sometimes journalists are bloggers) That’s great, but where’s my free stuff?
  14. 14. 9.1 They just want to know you care (free stuff helps)
  15. 15. 10. Know how your going to drive traffic
  16. 16. 11. There is no such thing as a great social media campaign, only a great integrated campaign No, no, I Love your love your ads bru PR campaign dude
  17. 17. Telling the story of KWV online Anyone for a braai and some rugga?
  18. 18. Get rid of the marketing middleman and get consumers in touch with the real people that make the wine.
  19. 19. We started with a blog
  20. 20. We created video covering behind the scenes activities at KWV allowing the people that work there to tell the story in their own voice.
  21. 21. We use wordpress for all our blogs
  22. 22. But we quickly realised Facebook is our main tool for engaging people “Here is this week's summary for the Facebook Page: KWV Wines +303 Fans this week (1,839 total Fans) 45 Wall Posts, Comments, and Likes this week (44 last week) 465 visits to your page this week(393 visits last week)”
  23. 23. But we quickly realised Facebook is our main tool for engaging people
  24. 24. We use Twitter to reach influencers
  25. 25. We booked facebook ads to grow the community Talk to Habari about booking these
  26. 26. On the SM frontline with kulula.com
  27. 27. We were getting hammered on world cup pricing issue
  28. 28. King James came up with these ads Fifa not so impressed.
  29. 29. The path from Twitter to CNN @kulula oh dear letter from FIFA's lawyers says we broke their trademark of the use of "South Africa" and think our non- WC ad was about soccer...
  30. 30. The path from Twitter to CNN
  31. 31. The path from Twitter to CNN
  32. 32. The path from Twitter to CNN
  33. 33. The path from Twitter to CNN
  34. 34. The path from Twitter to CNN
  35. 35. April Fools Day – kulula trademark sky
  36. 36. April Fools Day – kulula trademark sky
  37. 37. Taking on the British tabloids with Zumo
  38. 38. Taking on the British tabloids with Zumo
  39. 39. Social media checklist • Understand your audience and where they are online • Commit to a long term strategy • Decide what the brand has authority to talk about • Identify who is going to produce material • Find the right tone of voice • Choose your platforms • Make sure you understand their etiquette • Integrate social media campaigns with all marketing • React quickly and consistently • Be prepared to adapt rapidly

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