How to achieve intergalacticdomination in 2012 (some notes to self)   @danpinch / @workofsociety
Aim to pass the mum testMum
Aim to pass the mum testAnd she lives in Wales
Think like a tech start-up (idea > build > test >enter the eco-system > iterate > don’t stop)
Be useful, or entertaining, or ideally both
People don’t necessarily want the future fromtechnology; they want to use it feel andexpress something (help them do that)
Re-think what an ad does (the ad is the start ofthe journey, not the journey itself)
Actually, think like an editor, not an ad person
Don’t post crap on social networks(particularly if there is loads of interestingstuff to talk about around your brand)
Don’t post crap on social networks (even ifyou have 33 million fans on Facebook)
“Stay on target, stay on target”
Learn good content strategy from the brandsgetting it right (not just during campaigns butevery day)
Learn from the media how to give goodcontent (in fact hire some of them to teach thead dudes how not to suck at it)
Learn from the media how to give goodcontent (and push it across all channels)
You (will probably) need to get out into thereal world to get good content
Build communities around content online,offline and the spaces in-between
Yes mobile is the new rock and roll (but we’regoing to have to adapt it to our market)
Don’t do anything digital unless you knowhow people are going to find it (and the spendis appropriate for the ROI)
If you don’t have an idea you’re f*cked…
Lastly, something we did
Thanks@danpinch / @workofsociety
How to achieve intergalactic domination in 2012 - some notes to self
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How to achieve intergalactic domination in 2012 - some notes to self

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Dan's talk at 27 Dinners November 2011

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How to achieve intergalactic domination in 2012 - some notes to self

  1. 1. How to achieve intergalacticdomination in 2012 (some notes to self) @danpinch / @workofsociety
  2. 2. Aim to pass the mum testMum
  3. 3. Aim to pass the mum testAnd she lives in Wales
  4. 4. Think like a tech start-up (idea > build > test >enter the eco-system > iterate > don’t stop)
  5. 5. Be useful, or entertaining, or ideally both
  6. 6. People don’t necessarily want the future fromtechnology; they want to use it feel andexpress something (help them do that)
  7. 7. Re-think what an ad does (the ad is the start ofthe journey, not the journey itself)
  8. 8. Actually, think like an editor, not an ad person
  9. 9. Don’t post crap on social networks(particularly if there is loads of interestingstuff to talk about around your brand)
  10. 10. Don’t post crap on social networks (even ifyou have 33 million fans on Facebook)
  11. 11. “Stay on target, stay on target”
  12. 12. Learn good content strategy from the brandsgetting it right (not just during campaigns butevery day)
  13. 13. Learn from the media how to give goodcontent (in fact hire some of them to teach thead dudes how not to suck at it)
  14. 14. Learn from the media how to give goodcontent (and push it across all channels)
  15. 15. You (will probably) need to get out into thereal world to get good content
  16. 16. Build communities around content online,offline and the spaces in-between
  17. 17. Yes mobile is the new rock and roll (but we’regoing to have to adapt it to our market)
  18. 18. Don’t do anything digital unless you knowhow people are going to find it (and the spendis appropriate for the ROI)
  19. 19. If you don’t have an idea you’re f*cked…
  20. 20. Lastly, something we did
  21. 21. Thanks@danpinch / @workofsociety

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