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danone.communities overview (01/2009)


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danone.communities overview (01/2009)

  1. 1. danone.communities mission Support and / or finance social businesses that fit with Danone mission : bring health through food to as many people as possible. 3 Bn < 3 $
  2. 2. Key health/nutrition concerns <ul><li>Micro Nutrition Issues </li></ul><ul><li>Iron (49% among children) </li></ul><ul><li>Vitamin B2 </li></ul><ul><li>Calcium </li></ul><ul><li>Vitamin C </li></ul><ul><li>Vitamin A </li></ul><ul><li>Iodine and zinc likely </li></ul>Source: Grameen/local NGOs <ul><li>Macro Nutrition Issues </li></ul><ul><li>87% of protein source is vegetal (lentils and beans), deficiency in essential amino-acids likely </li></ul><ul><li>Overall energy deficiency, particularly among young children (between 24% and 40% gap vs RDA) </li></ul><ul><li>Protein deficiency </li></ul><ul><li>Health Concerns </li></ul><ul><li>Stunting (41% of young children) </li></ul><ul><li>Diarrhoea </li></ul><ul><li>Polluted water (arsenic, bacteria) </li></ul>
  3. 3. Grameen Danone Food as a first pilot for Social Business
  4. 4. Key building blocks <ul><li>Health through food </li></ul><ul><li>Proximity / local business models </li></ul><ul><li>Environment-friendly </li></ul><ul><li>Financially sustainable </li></ul><ul><li>Danone competencies </li></ul><ul><li>Partners, local entrepreneurs and NGOs </li></ul><ul><li>Innovation (with potential for roll-out) </li></ul><ul><li>A dedicated financial tool </li></ul>
  5. 5. Focused on innovation Water Baby Food FCPR investment 1001 Fontaines Cambodia La Laiterie du Berger, Sénégal Immersion & incubation Pilot Roll-out Dairy Africa GDFL Bangladesh
  6. 6. danone.communities fund Social Business Investment Vehicle Social Business Enterprise Ex. Grameen-Danone « Social » return on capital + Economic return on capital (2-3%)
  7. 7. The SICAV (Mutual fund) 10 % 90 % Social Businesses (FCPR) Monetary <ul><li>Low/safe return (including 50% AFD guarantee), liquid </li></ul><ul><li>Open to all (institutions, shareholders, employees, consumers,…) </li></ul>
  8. 8. danone.communities Board of Directors
  9. 9. A network of communities <ul><li>DANONE employees (included retired ones!) </li></ul><ul><li>NGOs (GRAMEEN, GAIN, GRET, CARE, 1001 Fontaines) </li></ul><ul><li>Students, subscribers from the Genaral Public and soon consumers </li></ul>
  10. 10. … that you can meet online!
  11. 11. Why does DANONE do this ? <ul><li>Part of Danone genes, economic and social project and our mission </li></ul><ul><li>No classical business model found to reach Bottom Of the Pyramid (BOP) in emerging countries or to address some social issues in developed countries </li></ul><ul><li>Learn new markets, new consumers, new ways of doing business, freedom to innovate beyond our limits </li></ul><ul><li>A new network, co-building solutions with stake-holders, including NGOs </li></ul><ul><li>A huge impact on motivation of Danone people </li></ul>