The Intertek Quality & Performance MarkDate, Location                 www.intertek.com                                    ...
About Intertek   •   A leading international provider of engineering, testing       and certification services to a wide r...
Our industriesSupporting our customers in their global trade…..   Our organization                  The industries we oper...
End to End Supply Chain Support Product Supply Chain                      Component DESIGN                                ...
Intertek’s Global Network                           Countries               Locations    Staff                            ...
How Do You Prove that Your Productis the Best Choice?   •   How do you translate your key differentiators to your       cu...
Intertek’s Quality & Performance Mark has beencreated to help our customers demonstrate theircommitment to quality.To cons...
Why Does the Market NeedPerformance Certification?    •   In a world of product recalls, feature creep and questionable   ...
What Goes Into the Mark?                            Third party verified testing                              “Independent...
What Goes Into the Mark?“Baseline” quality tests                           Third party verified testing(1 to 5 tests are p...
What Goes Into the Mark?“Baseline” quality tests                                   Third party verified testing(1 to 5 tes...
What Goes Into the Mark?“Baseline” quality tests                                    Third party verified testing(1 to 5 te...
How are the Levels for the Five Areas Set?      •   Workmanship, Usability and Functionality Level Setting          Guidel...
How are the Levels for the Five Areas Set? •   Durability and Life Cycle Level Setting Guidelines      –   Target = Top 30...
How Does it Work?     •   You choose from one to five certification tests     •   Pass/fail tests are conducted to each qu...
Mark Merchandising                            Product         www.intertek.com                                      16
Mark Merchandising                            Package Labeling         www.intertek.com                                   ...
Mark Merchandising          Manufacturer’s Claims                                   Baseline Claims         (CheckPlus Per...
Mark Merchandising                            Product Promos         www.intertek.com                                     ...
The Mark Implementation System    •   Once your product completes testing, certification is issued, good for        one ye...
Performance Mark Benefits     •   Consumer         – Reassurance as to quality and performance         – Independent third...
Performance Mark Benefits     •   Manufacturers and Retailers         –    Differentiate product         –    Protect and ...
Performance Mark Benefits      •   Trade Associations          –    Validate and spread the use of new technologies       ...
Questions?  For more information on the Intertek Quality & Performance Mark, please contact:                 www.intertek....
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Quality mark presentation

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  • The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
  • Larger issue, in terms of market demand and in terms of customer pain, is that quality has become a top-of-mind issue for the consumer. The mark provides a way of demonstrating, through a third party validation, that by passing testing to key purchasing criteria the product is a quality product
  • The labeling shows what goes into the mark
  • Durability : Evaluation the range of conditions a product can handle and continue to function. Usability : Assessment of the ease of use for the intended tasks. Function: Evaluation of performance of a product’s main functions and feature under normal use. Workmanship : Verification of a product’s physical characteristics which are indicators of high quality fabrication and handling techniques. Lifecycle : A demonstration of function for the basic lifetime usage cycle of a product. Above and beyond testing . An optional product testing category which allows the highlighting of a product’s differentiators; Marketing Claims; Verification that one or more of the product claims are met and/or exceeded.
  • The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
  • The mark shows that a customers product is the best choice through… … The mark is proof that a product is a quality product, that your company has made a commitment to quality and performance.
  • The mark, once awarded, can be utilized in a wide range of a customer’s marketing efforts. In support of those efforts we will provide a complete style guide.
  • Provides means, if manufacturer or retailer has made a commitment to quality that they can demonstrate that commitment.
  • Quality mark presentation

    1. 1. The Intertek Quality & Performance MarkDate, Location www.intertek.com 1
    2. 2. About Intertek • A leading international provider of engineering, testing and certification services to a wide range of global and local industries • Partnership with Intertek brings increased value to customers’ products and processes • Ultimately, we support our clients’ success in the global market place www.intertek.com 2
    3. 3. Our industriesSupporting our customers in their global trade….. Our organization The industries we operate in What we do Agriculture TestingCONSUMER GOODS Automotive Inspection ChemicalCOMMERCIAL & Consumer Products CertificationELECTRICAL Electrical & Electronic Auditing Energy & Fuels Quality AssuranceCOMMODITIES Food Advisory GovernmentCHEMICALS & PHARMA Industrial IT & Telecom MineralsINDUSTRY & ASSURANCE Pharmaceutical Retailers www.intertek.com 3
    4. 4. End to End Supply Chain Support Product Supply Chain Component DESIGN RETURNS QUALITY• Product Component PRODUCTION CONTROL DISTRIBUTION RETAIL & RECALLS• Process Component Testing Inspection Certification Auditing Outsourcing Advisory Training Quality Assurance www.intertek.com 4
    5. 5. Intertek’s Global Network Countries Locations Staff 100+ 1,000+ 25,000+ Floated May 2002 – LSE: ITRK FTSE 100, Support Services Sector Market Cap – £1.5B AMERICAS EMEA APAC www.intertek.com 5
    6. 6. How Do You Prove that Your Productis the Best Choice? • How do you translate your key differentiators to your customer as they make their purchase decision? • How do you help customers navigate product features? • How do you justify pricing for on-the-spot pricing comparisons? • How do you show your product has integrity? www.intertek.com 6
    7. 7. Intertek’s Quality & Performance Mark has beencreated to help our customers demonstrate theircommitment to quality.To consumers the mark is third party, validatedproof that a product meets or exceeds keypurchasing criteria. www.intertek.com 7
    8. 8. Why Does the Market NeedPerformance Certification? • In a world of product recalls, feature creep and questionable supply chain practices, Quality is a top of mind purchasing criterion. • Consumers are more critical, conduct more research, make more comparisons and are more analytical than ever before. • When buying a product, what consumers are seeking is truth. Truth that will lead them to the right choice – in a world of countless choices. • Intertek’s Quality Mark has been created to help our customers demonstrate their product’s quality and performance. www.intertek.com 8
    9. 9. What Goes Into the Mark? Third party verified testing “Independently tested for Quality and Performance” www.intertek.com 9
    10. 10. What Goes Into the Mark?“Baseline” quality tests Third party verified testing(1 to 5 tests are performed to “Independently tested for Quality andexpert specifications) Performance”• Durability: Evaluates range of conditions product can handle and continue to function• Functionality: Performance of product’s functions & features under normal use• Life Cycle: Evaluates how long product lasts in normal operation• Usability: Ease of use for intended tasks• Workmanship: Verifies product’s physical characteristics for high quality fabrication www.intertek.com 10
    11. 11. What Goes Into the Mark?“Baseline” quality tests Third party verified testing(1 to 5 tests are performed to “Independently tested for Quality and Performance”expert specifications)• Durability: Evaluates range of conditions product can handle and continue to function• Functionality: Performance of product’s functions & features under normal use• Life Cycle: Evaluates how long product lasts in normal operation• Usability: Ease of use for intended tasks• Workmanship: Verifies product’s physical characteristics for high quality fabrication “Above and Beyond” tests • Manufacturers Claims: (Optional 6th test highlights manufacturer’s differentiators. Test results on swing tags, POP, website) www.intertek.com 11
    12. 12. What Goes Into the Mark?“Baseline” quality tests Third party verified testing(1 to 5 tests are performed to “Independently tested for Quality and Performance”expert specifications)• Durability: Evaluates range of conditions product can handle and continue to function• Functionality: Performance of product’s functions & features under normal use• Life Cycle: Evaluates how long product lasts in normal operation• Usability: Ease of use for intended tasks Researchable results• Workmanship: Verifies product’s physical characteristics for high quality fabrication • Model & certification #’s • Intertek website link “Above and Beyond” tests • Manufacturers Claims: (Optional 6th test highlights manufacturer’s differentiators. Test results on swing tags, POP, website) www.intertek.com 12
    13. 13. How are the Levels for the Five Areas Set? • Workmanship, Usability and Functionality Level Setting Guidelines: – Assessments are rated on a 1 to 5 rating scale – An average rating of 4 or 5 for the overall – No one aspect being rated less than 3 www.intertek.com 13
    14. 14. How are the Levels for the Five Areas Set? • Durability and Life Cycle Level Setting Guidelines – Target = Top 30% – Determined by: • Option 1: Publicly referenced data/studies. • Option 2: At least two Intertek experts establish a range and consensus on the approximate 30% level. • Option 2a: At least two Intertek experts to establish a reasonable consensus on expected product life. Then the expected product life can be used as the 30% mark. Example: cell phone useful life. • Option 3: If option 1 and 2 are not available then at least two other products (from different manufacturers) should be acquired and tested to compare to the product under test. – Levels reset each 12 months www.intertek.com 14
    15. 15. How Does it Work? • You choose from one to five certification tests • Pass/fail tests are conducted to each quality and performance feature • Each test passed allows you to post results, testifying to a baseline level of quality for that product • To show a further level of differentiation you can test additional manufacturer’s claims. If validated they can be described in detail on mark labeling and POP www.intertek.com 15
    16. 16. Mark Merchandising Product www.intertek.com 16
    17. 17. Mark Merchandising Package Labeling www.intertek.com 17
    18. 18. Mark Merchandising Manufacturer’s Claims Baseline Claims (CheckPlus Performance) Spotlighted Spotlighted Hang Tags www.intertek.com 18
    19. 19. Mark Merchandising Product Promos www.intertek.com 19
    20. 20. The Mark Implementation System • Once your product completes testing, certification is issued, good for one year • Online listing in our comprehensive directory • Certification explained and supported by consumer facing website www.intertek.com 20
    21. 21. Performance Mark Benefits • Consumer – Reassurance as to quality and performance – Independent third party validation – Navigation among product choices and features www.intertek.com 21
    22. 22. Performance Mark Benefits • Manufacturers and Retailers – Differentiate product – Protect and deliver on brand promise – Build brand reputation – Gain buyer’s support and trust – Broadens market from early adopters – Support of an independent third party to validate marketing claims – Means to validate sourced product components (manufacturers) or product lines (retailers) www.intertek.com 22
    23. 23. Performance Mark Benefits • Trade Associations – Validate and spread the use of new technologies – Proactively champion good values (supply chain validation, etc.) – Further support association programs through a consumer facing performance mark – Additional level of performance builds on programs – Benchmarked level of quality assurance for industry www.intertek.com 23
    24. 24. Questions? For more information on the Intertek Quality & Performance Mark, please contact: www.intertek.com 24

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