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Digital PR in Black and White

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A presentation on Digital PR given at the PRCA careers conference on 1st March 2012. Explaining why we are on the edge of a PR revolution, why we should rip up the PR rulebook and why NOW is the best time to be in PR.

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Digital PR in Black and White

  1. 1. DIGITAL PR IN BLACK AND WHITE and a touch of red @dannywhatmough
  2. 2. Hi.
  3. 3. Today, I’m going to tell you why now is the besttime to be in PR
  4. 4. But first...
  5. 5. 3 bombshells
  6. 6. 1. There is no such thing as digital PR
  7. 7. There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is no
  8. 8. There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is no
  9. 9. 1982We were still posting press releases
  10. 10. 1992They were still coming through on FAX machines
  11. 11. 2002Email had arrived. It was a revolution.
  12. 12. But therevolutionis only just beginning
  13. 13. Now is the best timeto be in PR
  14. 14. Why?
  15. 15. There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is nosuch thing as digital PR. There is no such thing asdigital PR. There is no such thing as digital PR. Thereis no such thing as digital PR. There is no such thingas digital PR. There is no such thing as digital PR.There is no such thing as digital PR. There is no suchthing as digital PR. There is no such thing as digitalPR. There is no such thing as digital PR. There is no
  16. 16. Soon...
  17. 17. There will be no such thing as social media.
  18. 18. Everything is digital
  19. 19. Everything will be social
  20. 20. This is goodnews for PR
  21. 21. In the olden days[remember those faxed press releases?]
  22. 22. Content SHOUTING!!! Audience
  23. 23. EngagementContent Community
  24. 24. EngagementContent Community
  25. 25. 2. Great companies don’t need PR
  26. 26. PR is all aboutbusiness
  27. 27. To understand PR, you need to understand business
  28. 28. As a business......What setsyou apart?
  29. 29. Yourrelationship with your customers
  30. 30. Do you LOVE them?
  31. 31. If you don’t, why should they LOVE you?
  32. 32. Here’s asecret...
  33. 33. Great companiesdo their own PR
  34. 34. EVERY.SINGLE. DAY.
  35. 35. They LOVE their customers andtheir customersLOVE them back
  36. 36. "Some people say,Give the customerswhat they want. Butthat’s not myapproach. Our job isto figure out whatthey’re going to wantbefore they do.”
  37. 37. “Weve been asked by a lotof people how weve grownso quickly, and the answeris actually really simple...Weve aligned the entireorganization around onemission: to provide the bestcustomer service possible.Internally, we call this ourWOW philosophy.”
  38. 38. OK, but whatdoes that meanfor PR?
  39. 39. Remember thefaxed pressreleases?
  40. 40. B
  41. 41. B
  42. 42. B
  43. 43. Companies needto build directrelationshipswith theircustomers
  44. 44. ...and PR canhelp like neverbefore
  45. 45. 3. Forget everything you’ve learned about PR
  46. 46. It’s time to rip up the rulebook
  47. 47. Great PR has been and is still aboutthree things...
  48. 48. 1. Influence
  49. 49. 2. Reputation
  50. 50. 3. Relationships
  51. 51. These three thingsare more relevant now than ever before
  52. 52. Now is the best timeto be in PR
  53. 53. Because theway we dothings CAN change
  54. 54. ContentCommunicationEngagementMeasurement
  55. 55. How to succeed in PR in 2012
  56. 56. 1. Be creativeway possible] [in every
  57. 57. 2. Network [online and offline]
  58. 58. 3. Learn business[how it ticks]
  59. 59. 4. Think [outside the box]
  60. 60. 5. Try newthings[without fail]
  61. 61. Now is the best timeto be in PR
  62. 62. Thank you @dannywhatmough dannyw@emlwildfire.comThis work by Danny Whatmough is licensed under a Creative Commons Attribution 3.0 Unported License.

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