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Fusion 09 Slides Danny Robinson

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My slides from my talk at Fusion Forum Nov 5, 2009

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Fusion 09 Slides Danny Robinson

  1. 1. SPEAKER: DANNY ROBINSON THE PERFECT PITCH Delivering a strong investor pitch to secure attention and investment
  2. 2. What makes me an expert? <ul><li>Raised over $100M in VC and Debt </li></ul><ul><li>From Angels, VC, F&F and Government </li></ul><ul><li>10 closings </li></ul><ul><li>Most say no </li></ul><ul><li>= about 100 pitches </li></ul>
  3. 3. Beware of “Experts” You are the only expert. Believe in your own style. Listen to everybody.
  4. 4. Be Dynamic Respond body language
  5. 5. 3 Pitches to get Funded, Minimum Lots of phone calls and emails Elevator, Phone, Public Pitch Exec Summary/Proforma/CapTable Term Sheet Partnership Pitch Coffee Shop Pitch Closing Docs
  6. 6. Elevator Pitch
  7. 7. Public Pitch
  8. 8. Guy’s Advice
  9. 9. 10 Minutes 4 Mins 5 Mins 6.5 Mins 8 Mins 9 Mins 9.5 Mins
  10. 10. Be in Sync with your audience Learn about your audience first Customize your slides for them Read body language and adapt live
  11. 11. Don’t BS them
  12. 12. Stupid Questions <ul><li>What’s your valuation? </li></ul><ul><li>Where are your financial projections? </li></ul><ul><li>Why don’t you do it “this” way? </li></ul><ul><li>Ya, but, why doesn’t Google just do this? </li></ul><ul><li>I think you could have done a better job presenting the market data. </li></ul>
  13. 13. Coffee Shop Pitch
  14. 14. VC Office Pitch
  15. 15. SPEAKER: DANNY ROBINSON THE PERFECT PITCH Delivering a strong investor pitch to secure attention and investment

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