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Developing Your Social Media Policies Dan Michaluk AMCTO Annual Conference 9 June 2010
Outline <ul><li>Legal issues and other risks </li></ul><ul><li>Policy imperatives </li></ul>
Legal Issues and Other Risks <ul><li>Bob and Sue had a long day. They go to the Dirty Dog Pub after work and, over the cou...
Legal Issues and Other risks <ul><li>Jack had a long day. He goes home, cracks open a beer, and boots up his home computer...
Legal Issues and Other Risks <ul><li>Duty of fidelity applies when employee expression  is likely to significantly affect ...
Legal Issues and Other Risks <ul><li>Employee speech can negatively… </li></ul><ul><ul><li>… affect an employer’s duty to ...
Legal Issues and Other Risks <ul><ul><li>Municipalities are different </li></ul></ul><ul><ul><ul><li>May need to tolerate ...
Legal Issues and Other Risks <ul><li>Tim is President, Americas at a large organization who fancies himself a social media...
Legal Issues and Other Risks <ul><li>Risks </li></ul><ul><ul><li>Tim could now be responsible for everything his employees...
Policy Imperatives <ul><li>Consider two policies </li></ul><ul><ul><li>One that guides all employees </li></ul></ul><ul><u...
Policy Imperatives <ul><li>Policy for all employees – theme </li></ul><ul><ul><li>You can do it if you want </li></ul></ul...
Policy Imperatives <ul><li>Policy for all employees – content </li></ul><ul><ul><li>Start with a statement of principle </...
Policy Imperatives <ul><li>Greater control over “deputized communicators” </li></ul><ul><ul><li>Establish clear objectives...
Developing Your Social Media Policies Dan Michaluk AMCTO Annual Conference 9 June 2010
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Developing your social media policies amcto presentation

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Developing your social media policies amcto presentation

  1. 1. Developing Your Social Media Policies Dan Michaluk AMCTO Annual Conference 9 June 2010
  2. 2. Outline <ul><li>Legal issues and other risks </li></ul><ul><li>Policy imperatives </li></ul>
  3. 3. Legal Issues and Other Risks <ul><li>Bob and Sue had a long day. They go to the Dirty Dog Pub after work and, over the course of four hours, take jabs at their supervisor, Phil. </li></ul>
  4. 4. Legal Issues and Other risks <ul><li>Jack had a long day. He goes home, cracks open a beer, and boots up his home computer. </li></ul><ul><li>Using a picture of his supervisor taken from the company intranet and some internet based software, he alters the picture so the manager looks ridiculous. </li></ul><ul><li>Jack posts it to his Facebook page. He feels good. </li></ul>
  5. 5. Legal Issues and Other Risks <ul><li>Duty of fidelity applies when employee expression is likely to significantly affect a legitimate employer interest </li></ul><ul><li>All other activity is “private” </li></ul>
  6. 6. Legal Issues and Other Risks <ul><li>Employee speech can negatively… </li></ul><ul><ul><li>… affect an employer’s duty to other employees </li></ul></ul><ul><ul><li>… affect an employee’s ability to do his/her job </li></ul></ul><ul><ul><li>… affect public perception of employee performance </li></ul></ul><ul><ul><li>… affect an employer’s reputation </li></ul></ul>
  7. 7. Legal Issues and Other Risks <ul><ul><li>Municipalities are different </li></ul></ul><ul><ul><ul><li>May need to tolerate true reputational harm </li></ul></ul></ul><ul><ul><ul><li>But do have a legitimate interest in public affairs </li></ul></ul></ul><ul><ul><ul><li>Case law recognizes that attacks on government policy can interfere with job duties </li></ul></ul></ul>
  8. 8. Legal Issues and Other Risks <ul><li>Tim is President, Americas at a large organization who fancies himself a social media guru. He sends and e-mail to all that says, “We ought to be leaders in our field. Accordingly, I encourage all of you to use social media to advance our interests.” </li></ul>
  9. 9. Legal Issues and Other Risks <ul><li>Risks </li></ul><ul><ul><li>Tim could now be responsible for everything his employees do online </li></ul></ul><ul><ul><li>The company may now be responsible for a large wage and overtime bill for “work” assigned by Tim </li></ul></ul>
  10. 10. Policy Imperatives <ul><li>Consider two policies </li></ul><ul><ul><li>One that guides all employees </li></ul></ul><ul><ul><li>One that guides those who are licensed to speak on behalf of the municipality </li></ul></ul>
  11. 11. Policy Imperatives <ul><li>Policy for all employees – theme </li></ul><ul><ul><li>You can do it if you want </li></ul></ul><ul><ul><li>Here’s how you meet our expectations </li></ul></ul><ul><ul><li>Be careful </li></ul></ul><ul><ul><ul><li>If you publish to “friends” you’re still accountable </li></ul></ul></ul><ul><ul><ul><li>Identifying yourself as an employee comes with risks </li></ul></ul></ul>
  12. 12. Policy Imperatives <ul><li>Policy for all employees – content </li></ul><ul><ul><li>Start with a statement of principle </li></ul></ul><ul><ul><li>Then rules that address </li></ul></ul><ul><ul><ul><li>Confidential information, personal information </li></ul></ul></ul><ul><ul><ul><li>Respect for other employees, clients, citizens </li></ul></ul></ul><ul><ul><ul><li>Conflict of interest, conflict with job duties </li></ul></ul></ul><ul><ul><ul><li>Time theft </li></ul></ul></ul><ul><ul><li>Refer to other policies </li></ul></ul><ul><ul><li>Offer support </li></ul></ul>
  13. 13. Policy Imperatives <ul><li>Greater control over “deputized communicators” </li></ul><ul><ul><li>Establish clear objectives </li></ul></ul><ul><ul><li>Identify forbidden topics - never </li></ul></ul><ul><ul><li>Identify safe topics – go for it, no review </li></ul></ul><ul><ul><li>Create a workable review process </li></ul></ul><ul><ul><li>Measure time, effort and outcome </li></ul></ul><ul><ul><li>Pay wages for work, reward performance </li></ul></ul>
  14. 14. Developing Your Social Media Policies Dan Michaluk AMCTO Annual Conference 9 June 2010

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