Advanced Social Media Management for Employment Law Practitioners<br />Dan Michaluk<br />June 23, 2011<br />
The Outside Aggravator Scenario<br />Departed employee<br />Persistent defamatory attacks on former manager<br />Publishes...
The Outside Aggravator Scenario<br />Questions<br />Does you have a duty to engage with the employee?<br />If yes, what do...
The Outside Aggravator Scenario<br />HMHSS Tips<br />Help your client gain the proper perspective<br />Ordinarily recommen...
The Wikileaks Scenario<br />Departed employee<br />Judgement proof<br />Has documents that contain client PI<br />Clear th...
The Wikileaks Scenario<br />Questions<br />Who are your internal stakeholders?<br />Can you afford to give notice of proce...
The Wikileaks Scenario<br />HMHSS Tips<br />Don’t play armchair psychologist by assessing the probability of rational beha...
Conducting Online Investigations<br />
Conducting Online Investigations<br />Who?<br />No – You, external counsel, external counsel’s admin<br />Good - The respo...
Conducting Online Investigations<br />When?<br />Immediately<br />Use alert services<br />It can be gone in 10 minutes<br ...
Conducting Online Investigations<br />What?<br />Contextual information is always relevant<br />Links can convey meaning<b...
Conducting Online Investigations<br />How?<br />Print, PDF, video or whatever, provided…<br />…it appears to be authentic<...
Advanced Social Media Management for Employment Law Practitioners<br />Dan Michaluk<br />July 22, 2011<br />
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Advanced social media management for employment law practicioners

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This is a 45 minute facilitated discussion for Canadian employment law practitioners on managing more complex social media issues.

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Advanced social media management for employment law practicioners

  1. 1. Advanced Social Media Management for Employment Law Practitioners<br />Dan Michaluk<br />June 23, 2011<br />
  2. 2. The Outside Aggravator Scenario<br />Departed employee<br />Persistent defamatory attacks on former manager<br />Publishes home phone number and address<br />Image DaniloRizzuti /FreeDigitalPhotos.net<br />
  3. 3. The Outside Aggravator Scenario<br />Questions<br />Does you have a duty to engage with the employee?<br />If yes, what does discharging the duty require?<br />Should you engage? If so, on what terms?<br />What tactics short of engagement with the aggravator are available?<br />
  4. 4. The Outside Aggravator Scenario<br />HMHSS Tips<br />Help your client gain the proper perspective<br />Ordinarily recommend independent counsel<br />Okay personal support and workplace remediation<br />Stress risks of engagement to align interests<br />Beware of risks of engaging through an intermediary<br />Test the downside of a joint-retainer agreement<br />
  5. 5. The Wikileaks Scenario<br />Departed employee<br />Judgement proof<br />Has documents that contain client PI<br />Clear threat to publish<br />“This is done in the public interest”<br />“But I want cash”<br />
  6. 6. The Wikileaks Scenario<br />Questions<br />Who are your internal stakeholders?<br />Can you afford to give notice of proceeding?<br />If yes, what does your first letter demand?<br />Ultimately, what does “getting it back” mean?<br />
  7. 7. The Wikileaks Scenario<br />HMHSS Tips<br />Don’t play armchair psychologist by assessing the probability of rational behaviour – the risk of losing control is unknowable<br />Be very particular in the initial demand to create a basis for a trover claim<br />Set your client’s expectations – defendants may loathe giving access to a personal computer<br />
  8. 8. Conducting Online Investigations<br />
  9. 9. Conducting Online Investigations<br />Who?<br />No – You, external counsel, external counsel’s admin<br />Good - The responsible manager<br />Better – Internal security<br />Best – Online investigation pros (they exist)<br />
  10. 10. Conducting Online Investigations<br />When?<br />Immediately<br />Use alert services<br />It can be gone in 10 minutes<br />Periodically<br />Duration is usually relevant<br />Don’t rely on page change identification services<br />
  11. 11. Conducting Online Investigations<br />What?<br />Contextual information is always relevant<br />Links can convey meaning<br />Don’t take an overly narrow view<br />Beware that different users may see different things<br />
  12. 12. Conducting Online Investigations<br />How?<br />Print, PDF, video or whatever, provided…<br />…it appears to be authentic<br />…it reasonably represents the publication<br />…it captures evidence about time and links<br />…its price is proportionate to what’s at stake<br />You will usually need to create a physical log of activity<br />
  13. 13. Advanced Social Media Management for Employment Law Practitioners<br />Dan Michaluk<br />July 22, 2011<br />

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