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How "Gettings Things Done" Worked At Google for iKala

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How "Gettings Things Done" Worked At Google for iKala's OKR workshop, Mar 27th, 2018.

Published in: Recruiting & HR
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How "Gettings Things Done" Worked At Google for iKala

  1. 1. How Gettings Things Done Worked At Google Danny Lin © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018
  2. 2. Agenda • Why your are so important? • Getting Things Done • OKR • snippets • Meetings • Collaboration © your company name. All rights reserved. Revision for iKala 2018
  3. 3. About me Danny Lin VP Operations, Shoplus @愛卡拉 • 興趣廣泛,做過很多奇怪的事 • 電影編劇、專欄作家 • 產品經理、行銷、公關、營運 • 但我的本科是 Computer Science • 待過很多公司 • 系統整合、卡通公司、大型主機 • Yahoo!、Google、遊戲公司、 Plurk、SaaS 公司、iKala • 充滿好奇心、喜歡觀察
  4. 4. Why you are so important? • 每個人都是一個節點,每個節點都是相等 的 — 跟網路拓樸(topology)一樣。 • 每個節點都發揮效能,網路的效益會極大 化。 • 由下而上 • Everyone is a recruiter. 幫公司找到比你厲害的人 你就可以全丟給 他做了 © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018
  5. 5. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018
  6. 6. © your company name. All rights reserved. For VMFive. Getting Things Done.
  7. 7. • GTD = 如何有效、確實的完成一件事 • 工作流程 • 良好工作流程及習慣的重要性 • 建立你每天/每週的 to-do list. • 時間管理 • 管理好你的行事曆 • 找出每天最有效率的時段 © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Getting Things Done.
  8. 8. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Where? How? Mission & Vision Objective Objective Objective Objective Ket Results Ket Results Ket Results snippets snippets snippets Time aollocation
  9. 9. © Danny Lin, 2015. All rights reserved. Revision for iKala 2018 Photo: goldentime @ flickr, CC license OKR 就是划龍舟 OKRs ensure everyone is going in the same direction. John Dorr General Partner, KPCB
  10. 10. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Objectives: • ambitious • qualitative • actionable by team • time-bounded Key Results: • measurable and quantifiable • make the objective achievable • lead to objective grading • aggressive yet realistic Ref: http://www.zhihu.com/question/22471467/answer/21483227 http://www.zhihu.com/question/22478049/answer/21493466 OKR
  11. 11. The OKR Ladder © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Company OKR DIRECTIONAL Division OKR STRATEGIC Department OKR ACHIEVABLES Personal OKR ACTION ITEMS
  12. 12. How to set your OKR? © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 • 變成週期性活動 • 每一季訂定 • 定期檢視及檢討 • 不要貪多 • 最好 3 個 Objectives,每個 Objectives 有 3 – 4 個 Key Results • 最多一季最多不要超過 5 個 O,每個 O 最多不要超過 4 個 Key Results.
  13. 13. How to set your OKR? © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 • 盡量設定具挑戰性的目標 • 完成表定目標 (meet expectation) → 0.6 ~ 0.7 • 超越目標 (outperform) → 0.8 and above • Key Results 必須能量化、衡量成效 • 不是 task list,e.g. ■ Release beta version of the product. ■ Launch a monetizing tab. ■ Create a new training program. ■ Develop a new lead generation campaign. “70% completion are a fantastic result”
  14. 14. OKR 的誤解與正解 © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 How Google sets goals: https://www.youtube.com/watch?v=mJB83EZtAjc 每個人天生都有自我管理能力,只是很多人習慣被管理 誤解 正解 • 這是老闆拿來盯我的目標 • 這是我用來給自己壓力,設 定突破的目標! • OKR 會拿來做績效考核 • 績效考核是peer review的事, OKR 是如何有效率達到目標 的方法 • OKR 是公司的管理工具 • Yes & No. OKR 是公司用來管理公司與 所有人用來管理自己的目標 與執行的共同框架
  15. 15. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Successful OKR implementation • 公司主導推動 => 大家都相信 OKR => 好方法 => 推行會成功 • 個人 OKR 應該與 Team OKR 方向一致 Team OKR 應該與 Company OKR 一致 • OKR 是雙向互動、集思廣益產生的 O = 方向,經過討論後,由上而下制訂 KR = 作法,經過討論後,由下而上產生
  16. 16. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 OKR examples (Blogger, 2008) Objective: Improve Blogger's Reputation Key Results: • Re-establish Blogger's leadership by speaking at 3 industry events • Coordinate Blogger's 10th birthday PR efforts • ID and personality reach out to top xxx Blogger users • Fix DMCA process, eliminate music blog takedowns. • Set up @blogger on Twitter, regularly participate in discussions re: Blogger product .72 1.0 .8 .8 .4 .6
  17. 17. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 OKR examples (YouTube) Objective: Increase average watch time per user. • Increase total viewership time to 60 minutes daily • Expand native YT application to 2 new OSs • Reduce video loading times by 5%
  18. 18. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 OKR examples (Uber) Objective: Increase Drivers in System •Increase driver base in each region by 20% •Increase driver average session to 26 hours / weekly in all active regions Objective: Increase Geographic Coverage of Drivers •Increase coverage of SF to 100% •Increase coverage for all active cities to 75% •Decrease pickup time to < 10 mins in any coverage area during peak hours of usage Objective: Increase Driver Happiness •Define and measure driver happiness score •Increase driver happiness score to 75th percentile
  19. 19. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 OKR examples
  20. 20. Snippet is To-do list To-do list =action items ≠ memo © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Snippets? Larry Schwimmer Google Engineer (1999 - 2005)
  21. 21. 4 Secrets of Snippet Itemize Concrete Weekly Doable © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018
  22. 22. A snippets sample © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Reference: http://dannyimages.com/2012/06/05/2106-smart-working-with-snippets/ [This Week] 1. Action Item 1: goal, target date, expected outcome. 2. Action Item 2: goal, target date, expected outcome. 3. Action Item 3: goal, target date, expected outcome. [Next Week] 1. Expected Item 1: goal, target date, expected outcome. 2. Expected Item 2: goal, target date, expected outcome, self- learning. 3. Expected Item 3: goal, target date, expected outcome, study.
  23. 23. Snippets 的延伸應用… © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 [Need Help With] 1. Need A’s support with getting XXX done by DDD. 2. Waiting for B’s implementation of YYY expected to be done by DDD. 3. Will be meeting with C, D and E for launch plan. 跨部門協調…
  24. 24. [This Week] 1. Action Item1: XXX Status: [Green] blah blah 2. Action Item 2: YYY Status: [Yellow] blah blah blah 3. Action Item 3: ZZZ Status: [Red] blah blah [Need Help With] 1. Need A’s support with getting XXX done by DDD. 2. Waiting for B’s implementation of YYY expected to be done by DDD. 3. Will be meeting with C, D and E for launch plan. [Next Week] 1. Expected Item 1: goal, target date, expected outcome. 2. Expected Item 2: goal, target date, expected outcome, self-learning. 3. Expected Item 3: goal, target date, expected outcome, study. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Snippets 可以自行變通 但盡量簡要
  25. 25. A real snippets at Google © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018
  26. 26. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Meetings “Gathering of two or more people that has been convened for the purpose of achieving a common goal through verbal interaction, such as sharing information or reaching agreement.”
  27. 27. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Conduct a successful meeting. Before the meeting • Design the meeting purpose. • 確定有開會的必要性 • Set a clear agenda • 設定明確的議題 • Prepare “prereads” • 開會前先將書面資料寄出給會議成員 • Invite only necessary participants • 每一個人開會都是成本,不邀請只是列席者 • Review action items from last week • 整理先前結論及執行成效
  28. 28. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Conduct a successful meeting. After the meeting • Share meeting minutes to all participants. • 寄出會議記錄給所有會議參與者 • Share new action items to designate ones • 將會議總結及行動方案,週知所有會議參與者
  29. 29. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Some tips • Do 1:1 meetings frequently. • 不浪費不相關人的時間 • 聯繫感情,拉近彼此距離 • 會議可以頻繁,但時間很短 • Be short. • 會議以 5分鐘為單位,盡量不超過 30 分鐘 • Do it only when necessary • 必要時才開會,平常增加溝通可以增加默契,減 少開會浪費時間
  30. 30. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 我在 Google 最輕鬆的一週
  31. 31. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Collaboration 團隊合作
  32. 32. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 • #1: Embrace diversity. • 每個人都有其獨特面向的觀察跟意見 • 擁抱差異 • #2: Encourage “casual collisions.” • 鼓勵員工建立工作以外的碰撞機會 • 增加彼此互信與瞭解 • #3: Promote employee engagement. • 鼓勵非正式討論、腦力激盪 • 形式不拘,可能只是一起吃午餐 • #4: Keep the door open. • 保持開放心態,這是 open source 時代 • 扁平化溝通,每個人都是創辦人,沒有人是老闆 Lessons learned on collaboration
  33. 33. Work Smart, not work Hard © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018
  34. 34. © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 Questions? Email: danny@dannylin.net Facebook: http://fb.com/facedannylin
  35. 35. Startup 如何訂 OKR? © Danny Lin, 2015-2018. All rights reserved. Revision for iKala 2018 • CEO 主導討論,以 Roadmap 為主,勾勒出一年的大方 向將 Roadmap 分為幾個階段執行。 • 依照 Roadmap 打造時,宜以 MVP 的概念,不斷測試 市場水溫,跟著修正。 • 實作過程中,因為市場不斷在變化,隨時可能改變,所 以不適合一個 OKR 到底,必須要根據市場變化、使用者 回饋,循著 roadmap 為主的方向雙邊討論、訂定、調 整、執行。

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