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U N TA P P E D O R G A N I C
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A C Q U I S I T I O N C H A N N E L S
@dannydenhard
@dannydenhardTwitch.tv
@dannydenhardTwitch.tv
In 2015 Twitch drove 3% of all traffic to JustGiving, it also
drove 4% of all donations.
When a pro...
@dannydenhardlinkedin.com/today/
@dannydenhardlinkedin.com/today/
LinkedIn Today/Pulse sent 35% of all traffic and sign ups
from a start up I advised.
Pro ...
@dannydenhardmedium.com
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@dannydenhardmedium.com
@dannydenhardreddit.com
@dannydenhardreddit.com
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@dannydenhardReddit.com
Reddit is the 27th biggest site in the world and has over
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@dannydenhardli.st
The list app is one of the most talked about apps. πŸ“±
Easy, fun and engaging.
An ex client has driven la...
@dannydenhardproducthunt.com
@dannydenhardproducthunt.com
Probably the best solution* for breaking products, books
and podcasts 😍.
Great to drive free ...
@dannydenhardInstant Messengers
@dannydenhard
Read: http://bit.ly/jgwhatsapp
Instant Messengers
@dannydenhardInstant Messengers
IM’s are not just for chatting on.
Think about:
πŸ‘» Website integration
πŸ‘» Customer service
πŸ‘»...
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@dannydenhardslideshare.net
Huge potential for B2B
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embeddable on sites. Thi...
@dannydenhardPinterest.com
@dannydenhardPinterest.com
Winner if you offer niche products that are super visual.
πŸ‘“ Create bespoke (Pinterest specific)...
@dannydenhardSpotlight Search
@dannydenhardSpotlight Search
@dannydenhard
It’s a universal search engine and it’s ever improving.
Pro Tips:
β€’ Optimise your emails to have keywords ap...
L A S T LY - T H A N K Y O U
πŸ‘πŸ‘ πŸ‘
C O N TA C T I N F O
β€’ Email: contact@dannydenhard.com
β€’ JG: crowdfunding.justgiving.com
β€’ Work email: danny.denhard@justg...
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Untapped Organic Acquisition For 2016

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Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more

Published in: Business

Untapped Organic Acquisition For 2016

  1. 1. U N TA P P E D O R G A N I C A C Q U I S I T I O N I N 2 0 1 6 πŸ’» πŸ” πŸ“± $ D A N N Y D E N H A R D - T R A I N E R , M E N T O R , A D V I S O R . 
 @ D A N N Y D E N H A R D FLASH TALK
  2. 2. S L I D E 2 WA R N I N G πŸ”žβ€¨ T H E S E S L I D E S A R E T O G I V E Y O U S O M E T H I N G T O T H I N K 😏 
 B U T B E WA R E ⚠ E M O J I S D O F E A T U R E @dannydenhard
  3. 3. A L I T T L E I N T R O 
 1 3 Y E A R S I N O N L I N E M A R K E T I N G πŸ”Ž G A M E D S E A R C H E N G I N E S F R O M B G 
 ( B E F O R E G O O G L E ) $ G A M E D S O C I A L M E D I A B E F O R E FA C E B O O K πŸ’― WA S T H A T G U Y W H O S O L D T O O M A N Y I N F O G R A P H I C S ( S O R RY C O N T E N T M A R K E T I N G ) 😰 R E C E N T LY W O R K E D O U T I T S A C T U A L LY W H A T C O O L V C ’ S C A L L G R O W T H πŸ˜‰ @dannydenhard
  4. 4. S O … I H E L P D E V E L O P B U S I N E S S E S W I T H A N Y T H I N G D I G I TA L & G R O W T H , I N C L U D I N G : β€’ M A R K E T I N G C O N S U LTA N C Y β€’ S E O β€’ S O C I A L M E D I A β€’ C O N T E N T M A R K E T I N G β€’ M O B I L E E X P E R I E N C E E N H A N C E M E N T S β€’ A P P D E V E L O P M E N T & O P T I M I S AT I O N β€’ A N A LY T I C S @dannydenhard
  5. 5. I R E C E N T LY J O I N E D @dannydenhard A S H E A D O F D I G I TA L G O C H E C K O U T C R O W D F U N D I N G . J U S T G I V I N G . C O M
  6. 6. E V E RY O N E K N O W S T H E U S U A L C H A N N E L S 
 β€’ G O O G L E S E A R C H πŸ”Ž β€’ FA C E B O O K & FA C E B O O K G R O U P S , - β€’ T W I T T E R ⭐ β€’ E M A I L S πŸ“§ β€’ A P P S @dannydenhard
  7. 7. A N D I F A L L E L S E FA I L S Y O U A LWAY S H AV E PA I D A D S πŸ’Έ @dannydenhard
  8. 8. M Y 5 β€œ C O M M A N D M E N T S ” F O R O R G A N I C A C Q U I S I T I O N 
 1. G R E AT P R O D U C T U S U A L LY M E A N S E A S I E R O R G A N I C A C Q U I S I T I O N 2. C O N T E N T I S Q U E E N , D I S T R I B U T I O N I S K I N G 3. C O M M U N I T I E S A R E ( M A J O R πŸ”‘ ) K E Y 4. S T O R I E S O F T E N T R U M P P R O D U C T - P E R S O N A L S T O R I E S A R E V I TA L ! 5. T Y P I C A L C H A N N E L S A R E S AT U R AT E D , F I N D Y O U R N I C H E T O I N T E G R AT E I N T O Y O U R L O N G T E R M S T R AT E G Y @dannydenhard
  9. 9. M O V I N G PA S T T H E T Y P I C A L A C Q U I S I T I O N C H A N N E L S @dannydenhard
  10. 10. @dannydenhardTwitch.tv
  11. 11. @dannydenhardTwitch.tv In 2015 Twitch drove 3% of all traffic to JustGiving, it also drove 4% of all donations. When a project is shared on Twitch, real time GA goes crazy and the page(s) trend for hours. It’s about comments and chat. Check out: http://twitchstats.net/
  12. 12. @dannydenhardlinkedin.com/today/
  13. 13. @dannydenhardlinkedin.com/today/ LinkedIn Today/Pulse sent 35% of all traffic and sign ups from a start up I advised. Pro Tip: Leverage your personal audience with your personal story and connect to your brand. DO NOT just repost there. Community is key when you operate in a small niche.
  14. 14. @dannydenhardmedium.com
  15. 15. @dannydenhardmedium.com medium.com/@dannydenhard
  16. 16. @dannydenhardmedium.com
  17. 17. @dannydenhardreddit.com
  18. 18. @dannydenhardreddit.com πŸ€”
  19. 19. @dannydenhardlinkedin.com/today/ Reddit
  20. 20. @dannydenhardReddit.com Reddit is the 27th biggest site in the world and has over 1.1billion total views per month. Sites typically crash if featured on the Reddit homepage. Find your niche (sub reddit) and get involved or find your influencer. Pro Tip: Reddit is a scary place if you do not have a redditor, find one πŸ‘Œ Pro Tip: http://bit.ly/redditstats
  21. 21. @dannydenhardli.st
  22. 22. @dannydenhardli.st The list app is one of the most talked about apps. πŸ“± Easy, fun and engaging. An ex client has driven large numbers of qualified traffic by creating niche (almost BuzzFeed like) lists with examples. Check out Wall Street Journal, Washington Post & Slate strategies. Pro Tip: Do not post the top 5 biscuits in the UK 😢
  23. 23. @dannydenhardproducthunt.com
  24. 24. @dannydenhardproducthunt.com Probably the best solution* for breaking products, books and podcasts 😍. Great to drive free user feedbacks and downloads. Expect very quick and honest feedback. Some brutal! 
 PH is awesome for exposure and organic awareness. Pro Tip: If your product is too niche or geo specific please do yourself a favour and don’t seed on PH.
  25. 25. @dannydenhardInstant Messengers
  26. 26. @dannydenhard Read: http://bit.ly/jgwhatsapp Instant Messengers
  27. 27. @dannydenhardInstant Messengers IM’s are not just for chatting on. Think about: πŸ‘» Website integration πŸ‘» Customer service πŸ‘» Community building Check out KLM’s integration with Telegram
  28. 28. @dannydenhardslideshare.net
  29. 29. @dannydenhardslideshare.net Huge potential for B2B SS is LinkedIn owned - autoplays on LinkedIn & embeddable on sites. Think of how you can leverage this πŸ˜‰ Can upload and share: presentations, documents and videos πŸ“Ή. Pro Tip: Upload to embed.ly & embed across your channels
  30. 30. @dannydenhardPinterest.com
  31. 31. @dannydenhardPinterest.com Winner if you offer niche products that are super visual. πŸ‘“ Create bespoke (Pinterest specific) content πŸ‘“ Develop 70/20/10 strategy πŸ‘“ Visual search enhancements Pro Tip: Create and manage an open board wheres others can pin
  32. 32. @dannydenhardSpotlight Search
  33. 33. @dannydenhardSpotlight Search
  34. 34. @dannydenhard It’s a universal search engine and it’s ever improving. Pro Tips: β€’ Optimise your emails to have keywords appear at the front of your email subject line β€’ Add your location onto Apple Maps - https:// mapsconnect.apple.com β€’ Enhance user experience by suggesting they sync their contacts and calendars on their iOS devices β€’ Deep links your app β€’ Submit your RSS feed to apple news - https:// developer.apple.com/news-publisher/
  35. 35. L A S T LY - T H A N K Y O U πŸ‘πŸ‘ πŸ‘
  36. 36. C O N TA C T I N F O β€’ Email: contact@dannydenhard.com β€’ JG: crowdfunding.justgiving.com β€’ Work email: danny.denhard@justgiving.com β€’ Twitter: @dannydenhard dannydenhard.com/twitter - I have open DM’s so happy for you to AMA (ask me anything) β€’ LinkedIn: dannydenhard.com/linkedin

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