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Content Marketing Predictions for 2015


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(My full predictions are available -
Here are my 2015 predictions for content marketing. Content marketing has had a great run and in 2015 content marketing will grow up, challenge other departmental budgets and with the right KPI's prove there is ROI in content marketing.
Expect more offline magazines to be created to connect to consumers, dedicated mobile / cell apps created and instant messenger to be considered a true distribution channel.

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Content Marketing Predictions for 2015

  1. 1. 2015 CONTENT MARKETING PREDICTIONS <br>Danny Denhard<br>
  2. 2. 1. Removal of content creation for creation sake. Contextual content marketing should replace mass produced low quality content<br>
  3. 3. 2. More bespoke and branded offline magazines are going to be created &amp; sold on and offline and allows content marketing to re-influence the offline world.<br>
  4. 4. 3. It should be the year that Content Marketing will grow up and challenge sales and paid media budgets<br>(as long as companies have the right metrics set, there will be increases in budgets)<br>
  5. 5. 4. As large &quot;Content Marketing companies&quot; float on the stock marketing it will be the year smaller specialist content creators/agencies and content marketing software are purchased and integrated into content marketing solutions.<br>
  6. 6. 5. Promotion (amplification) engines (or specific seeding companies) will see a huge increase in investment. Promotion is key in 2015.<br>
  7. 7. 6. The year that a true seeding product/offering has to come to market and offer relevant and contextual seeding of quality content.<br>
  8. 8. 7. Finally the year native advertising and content marketing part ways and businesses understand the true difference.<br>
  9. 9. 8. The year dedicated content marketing mobile apps are created for consumption and distribution<br>
  10. 10. 9. The year of tracking IM and really using it as the trackable distribution channel<br>
  11. 11. Danny Denhard<br><br>@dannydenhard<br><br>