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10 questions you should ask yourself & your business before starting content marketing


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Here are the 10 questions you should ask yourself and your business before starting a content marketing campaign, the questions are straight forward but many businesses do not ask the right questions internally. This deck will help you ask the right questions before you start planning your next content marketing campaign

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10 questions you should ask yourself & your business before starting content marketing

  1. 1. 10 Questions You Should Ask Yourself & Your Business Before Starting Content Marketing Danny Denhard - @dannydenhard
  2. 2. Here Are 10 Content Marketing Questions To Ensure You Are Ready For Content Marketing Campaigns Danny Denhard - @dannydenhard
  3. 3. 1. Are we thinking about content marketing because content marketing is the new buzz word? Danny Denhard - @dannydenhard Please say NO!
  4. 4. 2. Do we have an actual content strategy? Danny Denhard - @dannydenhard
  5. 5. 3. Do we know where we are going to place our content marketing? Danny Denhard - @dannydenhard On our blog is not the answer
  6. 6. 4. Can we answer the right questions with our content marketing? Danny Denhard - @dannydenhard
  7. 7. 5. Would our target audience(s) appreciate content marketing assets? Danny Denhard - @dannydenhard
  8. 8. 6. Do we have the resources to start long term content marketing campaigns? Danny Denhard - @dannydenhard
  9. 9. 7. Are we prepared to properly invest in what it takes to create, share and seed our (great) content? Danny Denhard - @dannydenhard
  10. 10. 8. Are we prepared to reward our customers beyond great story telling and assets? Danny Denhard - @dannydenhard
  11. 11. 9. If we do not achieve the results we hoped for with the first couple of assets will we carry on? Danny Denhard - @dannydenhard The answer has to be YES!
  12. 12. 10. Are we truly prepared to create, engage, seed, thought lead and track all of our multiple assets we need to create? Danny Denhard - @dannydenhard
  13. 13. So are you really ready? Danny Denhard - @dannydenhard
  14. 14. Thanks for reading.
 If you need some help or struggling with content marketing, happily drop me a line: ! Email - Or over social: 
 @dannydenhard +dannydenhard