Advised clients on questionnaire design
ranging from simple to complex questionnaires • Multiple routings • Multiple target groups • Quotas based on several variables • Various loops • Conjoints • Dynamic elements • Interactive elements • Multiple languages • Various multimedia • Various randomizations• Straight forward routing• No or minimal media• One target group• Quotas based on few variables
As a market researcher themain
goal in my opinion isto create INSIGHTS thatlead to ACTION. PHILIPS I trained the Global Market Intelligence team of Philips on how to use Visual Storytelling to create insights so that the Management Team of Philips can make better decisions.
As Operations Manager for Europe
I set up aR&D team for survey programming tocreate innovative programming solutions togenerate new business. The R&D team made Gamification possible. By building a survey in the form of a quiz we managed to attract a new client who spend 80k on their first project and more than 300k in their first year!
Build and managed the first
router (iScreen) within SSI together with a colleague which increased sampling capacity with more than 1 million active respondents in Europe. DYNAMIXPart of the global team that build the Dynamixplatform. As a process and system expert myrole was that of consultant ensuring the newsystem would work intuitive for end users.
Started as a Project manager
I was part of the team that helpedBloomerce grow from one office in Rotterdam to multiple officesacross Europe and Asia.
Given training across Europe and
Indiato market research professionals onmarket research, projectmanagement, client service, dataprocessing and survey programming.