Adapt or Secede: The Future of PR Isn't Tomorrow, It's Now

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The accompanying presentation for my keynote at the You Too 2014 Social Media Conference at Kent State University, Ohio.

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Adapt or Secede: The Future of PR Isn't Tomorrow, It's Now

  1. 1. the future of PR isn’t tomorrow, it’s now Adapt or Secede @DannyBrownDanny Brown www.dannybrown.me
  2. 2. Dear @GiniDietrich, if @DannyBrown sucks during his #YouToo2014 talk we’re blaming you!  @DannyBrownDanny Brown www.dannybrown.me
  3. 3. where everybody knew your name The good old days @DannyBrownDanny Brown www.dannybrown.me
  4. 4. Journalists @DannyBrownDanny Brown www.dannybrown.me
  5. 5. Media @DannyBrownDanny Brown www.dannybrown.me
  6. 6. Print @DannyBrownDanny Brown www.dannybrown.me
  7. 7. Ignorance is bliss @DannyBrownDanny Brown www.dannybrown.me
  8. 8. Ignorance is bliss @DannyBrownDanny Brown www.dannybrown.me
  9. 9. The danger of Spin @DannyBrownDanny Brown www.dannybrown.me
  10. 10. Disruptors @DannyBrownDanny Brown www.dannybrown.me
  11. 11. @DannyBrownDanny Brown www.dannybrown.me
  12. 12. Citizen journalists @DannyBrownDanny Brown www.dannybrown.me
  13. 13. Bloggers @DannyBrownDanny Brown www.dannybrown.me
  14. 14. Influencers @DannyBrownDanny Brown www.dannybrown.me
  15. 15. FTC @DannyBrownDanny Brown www.dannybrown.me
  16. 16. So where now? @DannyBrownDanny Brown www.dannybrown.me
  17. 17. Get with the program @DannyBrownDanny Brown www.dannybrown.me
  18. 18. Understanding change @DannyBrownDanny Brown www.dannybrown.me
  19. 19. Language of content @DannyBrownDanny Brown www.dannybrown.me
  20. 20. Tonality @DannyBrownDanny Brown www.dannybrown.me
  21. 21. @DannyBrownDanny Brown www.dannybrown.me
  22. 22. @DannyBrownDanny Brown www.dannybrown.me
  23. 23. Ethics @DannyBrownDanny Brown www.dannybrown.me
  24. 24. @DannyBrownDanny Brown www.dannybrown.me Ernie Gagnon
  25. 25. @DannyBrownDanny Brown www.dannybrown.me
  26. 26. @DannyBrownDanny Brown www.dannybrown.me
  27. 27. @DannyBrownDanny Brown www.dannybrown.me Leave untouched
  28. 28. @DannyBrownDanny Brown www.dannybrown.me Don’t hope. Just DO.
  29. 29. @DannyBrownDanny Brown www.dannybrown.me PR, Marketing, Advertising it’s getting blurry in here
  30. 30. @DannyBrownDanny Brown www.dannybrown.me “Advertising just wants to screw you; marketing will date you first; PR will pick up the pieces and advise it’s better to have lost and loved than never loved before.” Danny Brown
  31. 31. @DannyBrownDanny Brown www.dannybrown.me Driven by content
  32. 32. @DannyBrownDanny Brown www.dannybrown.me
  33. 33. @DannyBrownDanny Brown www.dannybrown.me Ad or promo?
  34. 34. @DannyBrownDanny Brown www.dannybrown.me 1. Seamless 2. Relevant 3. Contextual
  35. 35. @DannyBrownDanny Brown www.dannybrown.me The medium are the people
  36. 36. @DannyBrownDanny Brown www.dannybrown.me
  37. 37. @DannyBrownDanny Brown www.dannybrown.me Adapt to critics
  38. 38. @DannyBrownDanny Brown www.dannybrown.me Polarization
  39. 39. @DannyBrownDanny Brown www.dannybrown.me Group think of fans
  40. 40. @DannyBrownDanny Brown www.dannybrown.me
  41. 41. @DannyBrownDanny Brown www.dannybrown.me
  42. 42. @DannyBrownDanny Brown www.dannybrown.me
  43. 43. @DannyBrownDanny Brown www.dannybrown.me
  44. 44. @DannyBrownDanny Brown www.dannybrown.me
  45. 45. @DannyBrownDanny Brown www.dannybrown.me Ownership?
  46. 46. @DannyBrownDanny Brown www.dannybrown.me Be a penguin
  47. 47. @DannyBrownDanny Brown www.dannybrown.me THANK YOU!

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