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Trends in marketing
Danny Brugman
URBANOLOGY IN 60 SECONDS
• Agency
• Traditional & newest media
• Integrated marketing
AGENDA
• Some trends…
• How YOU can use them > Get the idea
• Some suggestions…
TREND : SOCIAL MEDIA
• Myspace, Hyves, Friendster, ExtraFris, Cu2, Sugababes
• LastFM, Pandora
• Wiki’s
• Flickr, Zooomr, ...
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : SOCIAL MEDIA
TREND : ME MARKETING
• Sellaband, MySpace
• Push-button publishing: Everybody blogs (about everything)
• Mass customizatio...
TREND : ME MARKETING
TREND : ME MARKETING
TREND : ME MARKETING
TREND : ME MARKETING
TREND : ME MARKETING
TREND : ME MARKETING
TREND : ME MARKETING
TREND : ME MARKETING
TREND : ME MARKETING
TREND : ME MARKETING
TREND : CONSUMER > CUSTOMER > OUCH!
Blog power!
TREND : VIRTUAL WORLDS
• Second Life : 3,2 m users
• 15% new users each day
• First movers take their chance
TREND : SEARCH
Hoe vinden consumenten websites waar ze zich oriënteren
om tot een aankoop over te gaan:
1. Search engine (...
TREND : SEARCH
• Onderzoek IAB & Nielsen Media Research
• In Nederland werd in 2005 97 miljoen euro aan webreclame uitgege...
TREND : MOBILE LIFE
• Search hits your mobile
• Bluecasting
• Code-based communication
TREND : USERNAME SPAM
• Mickael57_Buy_Nike_Trainers: Greetings everyone.
• Bigman9938_Get_viagra_cheap_with_axiom.com: Hi ...
TREND : ONLINE COLLABORATION
• Work around the globe, with access to the same files
• No expensive software needed
• A bro...
TREND : TV 2.0
JOOST (juiced)
• (Online) TV
• Peer 2 Peer
• On Demand
• Streaming
• From the founders of Kazaa & Skype
HOW YOU CAN USE: TIPS & TRICKS
GET THE IDEA
HOW YOU CAN USE: SOCIAL MEDIA
HOW YOU CAN USE: SOCIAL MEDIA
HOW YOU CAN USE: SOCIAL MEDIA
HOW YOU CAN USE: SOCIAL MEDIA
HOW YOU CAN USE: ME MARKETING
HOW YOU CAN USE: ME MARKETING
HOW YOU CAN USE: ME MARKETING
HOW YOU CAN USE: ME MARKETING
HOW YOU CAN USE: ME MARKETING
HOW YOU CAN USE: ME MARKETING
Statistieken 30-10-2006,
Aantal bezoekers
711.765
Foto's bekeken
10.040.513
Totaal aantal ge...
HOW YOU CAN USE: VIRTUAL WORLDS
HOW YOU CAN USE: VIRTUAL WORLDS
SOME SUGGESTIONS
• Give your brand a Second Life
• Start a YouTube Channel
• Start a music station on Pandora
• Use Messen...
END
THANKS!
PS: Want to subscribe to our 80’s channel?
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Urbanology presentation Nonnerie 08/03/2007

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seminar organized by job match company Werfselect for their top marketeers.

Published in: Business, Technology
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Urbanology presentation Nonnerie 08/03/2007

  1. 1. Trends in marketing Danny Brugman
  2. 2. URBANOLOGY IN 60 SECONDS • Agency • Traditional & newest media • Integrated marketing
  3. 3. AGENDA • Some trends… • How YOU can use them > Get the idea • Some suggestions…
  4. 4. TREND : SOCIAL MEDIA • Myspace, Hyves, Friendster, ExtraFris, Cu2, Sugababes • LastFM, Pandora • Wiki’s • Flickr, Zooomr, YouTube, Google Video (Dabbler, DaveTV, Revver, Grouper, Guba, Limelight, Amazon Unbox, Pornotube) • D.I.G.G. • Del.icio.us
  5. 5. TREND : SOCIAL MEDIA
  6. 6. TREND : SOCIAL MEDIA
  7. 7. TREND : SOCIAL MEDIA
  8. 8. TREND : SOCIAL MEDIA
  9. 9. TREND : SOCIAL MEDIA
  10. 10. TREND : SOCIAL MEDIA
  11. 11. TREND : SOCIAL MEDIA
  12. 12. TREND : SOCIAL MEDIA
  13. 13. TREND : SOCIAL MEDIA
  14. 14. TREND : SOCIAL MEDIA
  15. 15. TREND : SOCIAL MEDIA
  16. 16. TREND : ME MARKETING • Sellaband, MySpace • Push-button publishing: Everybody blogs (about everything) • Mass customization • YouTubers
  17. 17. TREND : ME MARKETING
  18. 18. TREND : ME MARKETING
  19. 19. TREND : ME MARKETING
  20. 20. TREND : ME MARKETING
  21. 21. TREND : ME MARKETING
  22. 22. TREND : ME MARKETING
  23. 23. TREND : ME MARKETING
  24. 24. TREND : ME MARKETING
  25. 25. TREND : ME MARKETING
  26. 26. TREND : ME MARKETING
  27. 27. TREND : CONSUMER > CUSTOMER > OUCH! Blog power!
  28. 28. TREND : VIRTUAL WORLDS • Second Life : 3,2 m users • 15% new users each day • First movers take their chance
  29. 29. TREND : SEARCH Hoe vinden consumenten websites waar ze zich oriënteren om tot een aankoop over te gaan: 1. Search engine (41%) 2. Geraden URL (28%) 3. Mond tot ;) mond reclame (13%) 4. Online advertentie (10%) 5. Print advertentie (10%) 6. Televisie reclame (9%)
  30. 30. TREND : SEARCH • Onderzoek IAB & Nielsen Media Research • In Nederland werd in 2005 97 miljoen euro aan webreclame uitgegeven • 70 miljoen daarvan ging naar zoekmachinemarketing • 2006: Mediabesteding Search > Outdoor • 2007: Mediabesteding Search > Radio • Opkomst Bidmanagers • Opkomst Social Search
  31. 31. TREND : MOBILE LIFE • Search hits your mobile • Bluecasting • Code-based communication
  32. 32. TREND : USERNAME SPAM • Mickael57_Buy_Nike_Trainers: Greetings everyone. • Bigman9938_Get_viagra_cheap_with_axiom.com: Hi Mike. • Peter67_Find_a_new_job_today_at_monster_co_uk: How’s it hangin? • Mickael57_Buy_Nike_Trainers: Just fine. Wazzup? • Bigman9938_Get_viagra_cheap_with_axiom.com: Just discussing last night’s game. • Lukuz2774_Cheap_car_insurance: Yeah it rocked.
  33. 33. TREND : ONLINE COLLABORATION • Work around the globe, with access to the same files • No expensive software needed • A browser will do just fine • Easy to share • Some of the players • Tomorrow > find this presentation on Slideshare as well!
  34. 34. TREND : TV 2.0 JOOST (juiced) • (Online) TV • Peer 2 Peer • On Demand • Streaming • From the founders of Kazaa & Skype
  35. 35. HOW YOU CAN USE: TIPS & TRICKS GET THE IDEA
  36. 36. HOW YOU CAN USE: SOCIAL MEDIA
  37. 37. HOW YOU CAN USE: SOCIAL MEDIA
  38. 38. HOW YOU CAN USE: SOCIAL MEDIA
  39. 39. HOW YOU CAN USE: SOCIAL MEDIA
  40. 40. HOW YOU CAN USE: ME MARKETING
  41. 41. HOW YOU CAN USE: ME MARKETING
  42. 42. HOW YOU CAN USE: ME MARKETING
  43. 43. HOW YOU CAN USE: ME MARKETING
  44. 44. HOW YOU CAN USE: ME MARKETING
  45. 45. HOW YOU CAN USE: ME MARKETING Statistieken 30-10-2006, Aantal bezoekers 711.765 Foto's bekeken 10.040.513 Totaal aantal gebruikers 5.087 Foto's door gebruikers 4.546 Foto's door fototeams 541 Totaal aantal stemmen 1.147.749 Aantal sendafriends 116.598
  46. 46. HOW YOU CAN USE: VIRTUAL WORLDS
  47. 47. HOW YOU CAN USE: VIRTUAL WORLDS
  48. 48. SOME SUGGESTIONS • Give your brand a Second Life • Start a YouTube Channel • Start a music station on Pandora • Use Messenger as a medium • Let your customers play (with you!) • Start now! Join the conversation, make mistakes (but admit them)
  49. 49. END THANKS! PS: Want to subscribe to our 80’s channel?

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