Choose Pocket Innovation because...
Technical ability is important...
But the ability to understand your
business needs and the creativity to
spot exploitable opportunities in the
mobile app marketplace are key.
What makes the user download it ?
What makes them use it regularly?
What are your key objectives ? Data, revenue, added value ?
What else should you asking yourself ?
How do mobile users behave, what drives their purchasing or
How best to market the App ?
Between now and your release date how will the market place
Pocket Innovation provide not only reliable
technical ability but also proven business, UI and
creative ability you can rely on.
Why do you need an app
A mobile optimised web page is not interchangable with an app
Web Page in Mobile Browser: App:
No flow Easy and focused navigational flow
Clumsy payment engine for mobile Easy payment engine leads to impulse sales
No use of mobile functionality Uniquely Mobile Functionality
Example: Rightmove actually lock the iPhone out of
browsing their website through Safari...Why?
don’t want the
Links directly to App
So...why do you need an app
Lead the Competition
Impulse and Mobile Purchase
Ease of Use
Uniquely Mobile Platform Capabilities
B2B & B2C Communications and Tools
Let’s discuss your unique needs firstname.lastname@example.org
Example of revenue strategy : Network DVD
The network app drives impulse purchasing, as the user can set up or use an existing account. This
makes buying easy and impulsive during browsing – such as on the bus on the way home, or while
waiting for a friend to arrive. At the very moment that the client ‘wants’ something, they simply have to
reach into their pocket to buy it. The Network app can use both Apples ‘in app purchasing’ and it’s
own in app payment engine. This not only raises the profit margin but makes the sale of physical
The App optimised search
Contain everything in
dimensions of the
Keep user navigation
and flowing in
direction of the
Keep the user
and attractive to use
when needed or
simply killing time.
Example of free extension of service app – PT Player
Pocket PT Player extends the
usability of Pocket PT by
presenting the user with an up
to the minute representation
of their individual workout and
the ability to send feedback to
their personal trainer directly
after a workout or meal.
Creating a live dialogue
between PT and client. a
Unique Selling Point in online
The App also enables
specific instruction such as
sets and reps to be
communicated to each
individual user according
their individual account, yet
using stock video instruction.
Example of content based app – Exercises with Pocket PT.
Your content can be sold through app
stores either with an upfront download
price, in app purchasing or a
combination of both. For example The
TRX basic Workout might be free, but
customer could then be invited to
purchase a celebrity PT’s workout plan
or more advanced exercises with an ‘in
Content or features can also be used
to acquire customers. One example
is with unlockable content or features
that require the user to register or
make an in app purchase to gain
This might be used to acquire
customer details so that your
business can send them a catalogue
or communicate special offers to
them via a ‘push’ message feature.
Convenient & Unique Properties of a Mobile App
Alter or save search Directly places a call or
settings sends a message
Constant navigation items
Mobile optimised tools such as
Summary: What PI offer
Commercially competitive rates
Call: 0207 617 7880
Further examples of insight and production upon request